SuStainable Packaging DeSign Food packaging solutions for local products

Eco Design Fair Sustainable Business Workshops14 April 2012, 13:00 pm

Who We are

Studio TAO

Politecnico

Tongji

PoliTongProgramValeria adani

Francesca Terzi

lei Jiong

serena PollasTri Francesca Valsecchi

What we will learn* introduction about sustainable food packaging, case studies and critical overview of different solutions on the market

* guidelines for designing a sustainable packaging

* basics of sustainable packaging assessment

What we will do* create and share quick prototypes of sustainable food packagings

summary

Why package?

* Protection

* Containment and agglomeration

* Information and communication

* Portion control

* convenience (ship and store)

packaging types

* Primary: material that first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents

* Secondary: outside the primary packaging, to group primary packaging together

* Tertiary: used for bulk handling, warehouse storage and transport shipping

*Limiting the use of tertiary or secondary packaging is a first way to improve the sustainability of our product!

some guidelines

materialsTry to use local materials from renewable sources

Bamboo Packagingby DELL

Dell has implemented a plan to simplify and revolutionize computer

packaging, selecting local materials close to the site of production. For

example, the bamboo packaging used for the Chinese market, certified

by the Forest Stewardship Council, comes from a forest located in Ji-

angxi Province.

materialsReduce the use of material in your packaging

Clever Little Bagby Puma

Puma has found a way to reduce waste generated by shoe boxes. The

new pack is made of 65% less cardboard. Its design is much simpler,

so it requires less labor and reduces the use of resources for produc-

tion by more than 60% annually. It is also lighter and smaller, so it

cuts down on transportation costs and pollution.

materialsResearch innovative sustainable materials

Flextrus Paperliteby Fibreform

This awards winning packaging solution is based on FibreForm, as

special paper that has unique elasticity and combines added barrier

and sealing properties, and it can be reused. This innovative packag-

ing solution has environmental benefits as well as offering significant

product differentiation due to the its unique appearance and feel.

don’t over-package

Try to avoid individual packaging

and after all...

does a banana really need

packaging?

go naked!

Can you eliminate the packaging from your product?

think of creative ways to

include your logo, infor-

mation, contacts

custom sizesGet just what you need.Nezinscot farm packages products with brown

paper, with their logo and basic info. The same

paper can be used for different products,

farmers just identify the one in the packaging

choosing among the ones on the list.

make it reusable

or returnable

so the company can reuse it

or

for refill

*you also save some money

communicationIntegrate communication in the packaging

communicationUse the packaging to reinforce your brand image

Green in Hand‘s rice packaging

is made of recycled and recyclable

craft paper, rattan and tissue pa-

per. The inks are vegetable-based

and the glue is water-based.

think big...Consider the whole product-system

Pouchlink vending machine reduces the space traditionally

occupied by plastic bottle. Concentrated juice is mixed to

water just when the product is selected.

let’sdesign a

sustainable packaging

make it sustainable!

We found some example of unsustainable packaging in Shanghai... how would you improve them?

Convenience store Salad Imported fruit Over-Packaged eggs

have fun!

thanksgrazie谢谢