tesisis FINAL.docx

8/18/2019 tesisis FINAL.docx

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UNIVERSIDAD NACIONAL PEDRO RUIZ GALLO

FACULTAD DE CIENCIAS ECONÓMICAS, ADMINISTRATIVAS Y CONTABLES

ESCUELA DE ADMINISTRACIÓN

PROYECTO DE TESIS:

PROPUESTA DE UN MODELO DE GESTIÓN PARA LAS MICRO EMPRESAS

COMERCIALES MAYORISTAS DE MENESTRAS Y GRANOS SECOS EN

MOSHOQUEQUE DE LA CIUDAD DE CHICLAYO - 2014

ELABORADO POR:

DELGADO CASTILLO MILI IVET

ROJAS SEMPERTEGUI ZULEMA

Contenido

I. TEMA............................................................................................................... 2

1


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II. PROBLEMA......................................................................................................2

2.1 Planteamiento del Problema.....................................................................2

2.2 Formulación del Problema.........................................................................7

2.2.1 Pregunta general.................................................................................7

2.2.2 Pregunta e!ec"#ca......................................................................... $

III. OB%ETI&O' (E LA I)&E'TI*A+IO).................................................................$

,.1 Ob-etio *eneral.......................................................................................$

,.2 Ob-etio E!ec"#co.................................................................................$

I&. %/'TIFI+A+IO)............................................................................................... $

&. LIMITA+IO)E'.................................................................................................$&I .F/)(AME)TA+IO) TEORI+A.........................................................................0

.1 Antecedente............................................................................................0

.2 Bae Teórica.........................................................................................1

., Formulación de i!ótei........................................................................3

.,.1 i!ótei general..............................................................................

.,.2 i!ótei e!ec"#ca..........................................................................4 &ariable.................................................................................................

.3 +once!tuali5ación de la &ariable.........................................................

. (e la ariable.......................................................................................

&II. (I'E6O (E LA I)&E'TI*A+I)...................................................................7

7.1 (ie8o de la inetigación......................................................................7

7.2 Ti!o de Inetigación.............................................................................. $

7., Población.................................................................................................$

7.4 Muetra...................................................................................................$

7.3 M9todo (e Inetigación.......................................................................$

7. T9cnica E Intrumento...........................................................................0

&III. A'PE+TO' A+A(EMI+O'........................................................................... 0

$.1 PRE'/P/E'TO.........................................................................................0

$.2 +RO)O*RAMA.........................................................................................7:

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$., A)E;O'................................................................................................... 7:

I. TEMA

PROPUESTA DE UN MODELO DE GESTIÓN PARA LAS MICRO EMPRESAS

COMERCIALES MAYORISTAS DE MENESTRAS Y GRANOS SECOS EN

MOSHOQUEQUE DE LA CIUDAD DE CHICLAYO - 2014

,


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II. PROBLEMA

2.1 Planteamiento del Problema

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3 AMARO GUZMAN R#y/!o 2004B


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e%,# %o$# (+o&/#*(3

43 P$#e#*( y e8e**( !e $# (e%,('#*( +o&/#$3 E e%,# +#%e .e!e e/.$e#&%e !#,o%

e%.e*"+(*o% y o,&o% ;e .e!e *o%e'(&%e /6% &6.(!#/e,e y # *o%,o /*5o /eo&3

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#y!# # $# (,e&.&e,#*( !e$ /(*&oe/.&e%#&(o y .e!# !e%*&(& ,e!e*(#% y .#,&oe%

# %e'(&3


35/74

De%.:% !e $# (e%,('#*( !e /e&*#!o .# *oo*e& *6$e% %o $#% ,e!e*(#% e

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23 Co%,(,(& e$ o/&e !e $# /#&*# $o *#$ (!e,(+(*# $o% .&o!*,o% ;e .o%ee e$ e'o*(o

y $o% !(+e&e*(# !e %% *o/.e,(!o&e%3 2

2, Fred (aid< +once!to de Adminitración Etrat9gica< 1,4

24 >illiam %. 'tanton< Micael Et5el< Bruce >alter< Fundamento de Mar?eting< +iudaddeM9=ico< Mc*ra@ ill< 2::1< ,:1

23 >. 'tanton< M. Et5el< B. >alter< Fundamento de Mar?eting< ,,:

,3


36/74

3 E%,#$e*e& e$ /o!o !e e/.#;e .e% % +*( e% .&o,e'e& % *o,e(!o y !ee

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#$o& !e$ .&o!*,o32

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13 A'&.#& e $# *#,e'o&"# # $# ;e .o!&"# .e&,ee*e& *#!# .&o!*,o3

23 Co!(+(*#& /e!(#,e $e,% y @/e&o% ;e (!e,(+(;e o% !e o,&o%3

3 De,e&/(#& '&.o% !e #&,"*$o% o &e+e&e,e% # *#!# .&o!*,o3

D$#tr$5uc$./

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,o/#& # !e*(%(3

E e%, e*oo/"# $o% (,e&/e!(#&(o% .&o'&e%# .o&;e /*5o% .&o!*,o&e% *#&e*e

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+ E#ec$'$c&r 4& 'u/c$./ "e 4& "$#tr$5uc$./ Co%(%,e e # e%,,e'(# !e *##$e% e

+*( !e $o% o8e,(o% !e /e&*#!eo3 U# /(*&oe/.&e%# .o!&6 !e*(!(& %( $# !(%,&(*(

%e e/.$e#&6 e +o&/# !e+e%(# o+e%(#3) Se4ecc$!/&r e4 t$! "e c&/&4 Co%(%,e e e%*o'e& e$ ,(.o !e *##$ /6% #!e*#!o

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(,e&/e!(#&(o%3

2 >. 'tanton< M. Et5el< B. >alter< Fundamento de Mar?eting< ,44

27 Fred (aid< +once!to de Adminitración Etrat9gica< 1,3

2$ >. 'tanton< M. Et5el< B. >alter< Fundamento de Mar?eting< 43

,


37/74

0 Deter-$/&r 4& $/te/#$"&" "e 4& "$#tr$5uc$./ E%,# !e*(%( %e &e+(e&e #$ @/e&o !e

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13 Me&*#!o o8e,(o +#/($(#% e/.&e%#% .e&%o#% #,$e%B

23 Co%,o !e ,%.o&,e e5"*$o '#%o$(# /#,e(/(e,oB3 N@/e&o !e ,%$#!o% .# $# e,&e'# !e .&o!*,o !(#&(o %e/##$B

43 T(e/.o y !(%,#*(# .# $# !(%,&(*( (*#*( y $o*#$()#*(B

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,7


38/74

Pr!ce#! "e 9e/t

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%+(*(e,e %(o 5#%,# ;e %e e!# #$'o3

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e$ /(*&oe/.&e%#&(o .e!e .&o/oe& $#% e,#% !e (ee% y %e&(*(o% *o/o %o $#% e,#%

.e&%o#$e% y e$ .&o*e%o e %" !e $#% e,#%9

+ Ve/t Per#!/&4e#

P# e$ /(*&oe/.&e%#&(o $#% e,#% .e&%o#$e% %o .#&,(*$#&/e,e (/.o&,#,e% y# ;e

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) Pr!ce#! "e Ve/t

E%,e .,o !e,&o !e $# e,#.# 5#*e $# !(+e&e*(# e,&e e!e!o& ;e ,o/# .e!(!o% y

o,&o ;e $o% *o%('e3 E$ .&o*e%o !e e,#% ,(ee # e%,&*, e$ *#$ *o%(%,e e %e(%

.#%o% (/.o&,#,e% ;e .o!&"# %e& %e'(!o .o& e$ e!e!o&9 0

13 P&o%.e**(3 E%,e .#%o ,(ee *o/o o8e,(o &e#$()#& .&o*e%o !e (e%,('#*( .#+#*($(,#& $# &e#$()#*( !e $# e,#3

23 A*e&*#/(e,o3 A;" e$ e!e!o& !ee '##& e$ (,e&:% !e$ *$(e,e y #*$#& !#,o% %o&e

$o o,e(!o e $# (e%,('#*( .&e$(/(#&3

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.&o!*,o .# e$$o !ee /o%,& $#% e,#8#% !e$ /(%/o3

20 Fred (aid< +once!to de Adminitración Etrat9gica< 1,4

,: >. 'tanton< M. Et5el< B. >alter Fundamento de Mar?eting< 10

,$


39/74

43 Re%.e%,# # $#% o8e*(oe%3 P# $o'& # e# e,# e$ e!e!o& !ee&6 *o,e%,#&

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43 Ce&& $# e,# /e!(#,e o+e&,#% o,% 5e&/(e,#% !e !e*(%(3

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/(*&o e/.&e%#&(#$ ;e /e%, $"e#% !e (+o&/#$(!#! .e% $# /#yo&"# !e e'o*(o% ;e

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