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The Enterprise 2.0 Continuum Michael Hafner, phomek Medienbüro Donnerstag, 13. Oktober 11
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The Enterprise 2.0 Continuum
Michael Hafner, phomek Medienbüro
Donnerstag, 13. Oktober 11
2.0:Who is in charge?
• we‘re not working on just one thing.
• it‘s neither an IT, a communications or an HR-thing alone.
• we handle a fourdimensional space
Donnerstag, 13. Oktober 11
Content
Infrastructure
Networks
Doing Things
Donnerstag, 13. Oktober 11
This is a model
• its not a theory
• it‘s not wisdom (yet)
• it visualizes some guidance: what do you have to care about as a 2.0 agent
Donnerstag, 13. Oktober 11
Content
Infrastructure
Networks
Doing Things
0 Comments0 Ratings0Single Sign On
0 Blogs0Wiki, Collab
Donnerstag, 13. Oktober 11
Content
Infrastructure
Networks
Doing Things
0specific Blogs0Pilots 0Videomessages
Donnerstag, 13. Oktober 11
Move to the upper right corner.
• doing things and creating infrastructure is a lot of work - but that‘s the easy part.
• managing content in a content strategy and activating (engaging, enchanting, - whatever) networks) is the far more difficult part.
• That‘s where things start to live. This is the fun zone, that some consider as dangerous...
Donnerstag, 13. Oktober 11
Content
Infrastructure
Networks
Doing Things
0 Comments0 Ratings0Single Sign On
0 Blogs0Wiki, Collab
supportBusinessprocesses
Donnerstag, 13. Oktober 11
Content
Infrastructure
Networks
Doing Things
0 Comments0 Ratings0Single Sign On
0 Blogs0Wiki, Collab
supportBusinessprocesses
0specific Blogs0Pilots 0Videomessages
cultural change, efficiency, creativity
Donnerstag, 13. Oktober 11
Content
Infrastructure
Networks
Doing Things
0 Comments0 Ratings0Single Sign On
0 Blogs0Wiki, Collab
supportBusinessprocesses
0specific Blogs0Pilots 0Videomessages
cultural change, efficiency, creativity0 Virals
0
0Workflows
0 the way of work
Donnerstag, 13. Oktober 11
You will never be there.
• there is no good or bad
• we need all four dimensions to get things going...
• it‘s a moving target (thank god...)
Donnerstag, 13. Oktober 11
A word on the donkey: Everybody has an idea about donkeys. You think of it, and you think something. But have you ever met one? Doesn‘t matter. The donkey always works.
Donnerstag, 13. Oktober 11
