The Enterprise 2.0 Continuum

Michael Hafner, phomek Medienbüro

Donnerstag, 13. Oktober 11

2.0:Who is in charge?

• we‘re not working on just one thing.

• it‘s neither an IT, a communications or an HR-thing alone.

• we handle a fourdimensional space

Donnerstag, 13. Oktober 11

Content

Infrastructure

Networks

Doing Things

Donnerstag, 13. Oktober 11

This is a model

• its not a theory

• it‘s not wisdom (yet)

• it visualizes some guidance: what do you have to care about as a 2.0 agent

Donnerstag, 13. Oktober 11

Content

Infrastructure

Networks

Doing Things

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Donnerstag, 13. Oktober 11

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Donnerstag, 13. Oktober 11

Move to the upper right corner.

• doing things and creating infrastructure is a lot of work - but that‘s the easy part.

• managing content in a content strategy and activating (engaging, enchanting, - whatever) networks) is the far more difficult part.

• That‘s where things start to live. This is the fun zone, that some consider as dangerous...

Donnerstag, 13. Oktober 11

Content

Infrastructure

Networks

Doing Things

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supportBusinessprocesses

Donnerstag, 13. Oktober 11

Content

Infrastructure

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Doing Things

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cultural change, efficiency, creativity

Donnerstag, 13. Oktober 11

Content

Infrastructure

Networks

Doing Things

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cultural change, efficiency, creativity0 Virals

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Donnerstag, 13. Oktober 11

You will never be there.

• there is no good or bad

• we need all four dimensions to get things going...

• it‘s a moving target (thank god...)

Donnerstag, 13. Oktober 11

A word on the donkey: Everybody has an idea about donkeys. You think of it, and you think something. But have you ever met one? Doesn‘t matter. The donkey always works.

Donnerstag, 13. Oktober 11