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THE FUTURE OF BUSINESS COLLABORATIONHow today’s hottest trends—crowdsourcing, consumerization of IT, mobility, social media and globalization—create a new landscape for modern business collaboration.
TM
TM
ONE OF THE BIGGEST SHIFTS IN BUSINESS TODAY IS A STEADY MOVE TOWARD A VIRTUAL WORKPLACE.
TM
• Colleagues, managers and direct reports• Customers, partners and suppliers
We work in remote offices, home offices, client sites and on the road, and are increasingly looking for ways to communicate with each other.
Virtual workers are not just redefining where business gets done, but are also changing how business gets done.
One of the biggest shifts in business today is a steady move toward a virtual workplace. This new breed of virtual workers are located in places different from:
TM
Improve personal
reputation
Feel more connected
75%
Work more effectively
4 3Voice
opinions
1
2
Network with others
of companies use social technologies. Of those companies:
Report business value from their investment in social technologies
90%
25%
65%
Report improved knowledge worker productivity
Report improved collaboration & communication
70%
5
TOP 5 REASONS PEOPLE ENGAGE IN SOCIAL TECHNOLOGY AT WORK
1
TMTM
2011
2010
2000 10%
30%
40%
BUSINESS CONSUMERS ARE DEVELOPING STRONG PREFERENCES AROUND TECHNOLOGY
2
TM
10,000 apps in the Apple® App StoreSM
in 2008.12 More than 1.5 million
apps in the Apple iTunes®, App StoreSM
and Google Play™ in 2012
2015
2011
2008 300M
8.2B
98B
MOBILITY CHANGES THE WAY WE THINK ABOUT COLLABORATION
3
4
5
6,7
TMTM
GONE ARE THE DAYS OF BEING FORCED TO USE COMPANY-ISSUED TECHNOLOGY
HOW DO ENTERPRISES SUPPORT BYOD?
0
25
50
32%37%
44%
Support employee-
owned smartphones
Support employee-
owned tablets
Support employee-
owned laptops
8
TMTM
TECHNOLOGY POWERS THE MOBILE WORKER
17%
67% 69%
Of workers say they would forego a salary increase for the ability to telecommute
Say teleworking improves work quality
Say teleworking improves productivity
9
1010
TMTM
200520102015
MOBILE WORKERS WORLDWIDE
1.3B1B
600M
3.5
Use a tablet device
AVG. NUMBER OF DEVICES
PER WORKER
64%
MOBILITY CHANGES THE WAY WE THINK ABOUT COLLABORATION
11
11
TM
MOBILITY IS THE FASTEST GROWING TECHNOLOGY TREND. EVER.
In the past, enterprises routinely blocked external social media sites.
More recently, enterprises are embracing social media as a way to grow business.
FROM BLOCKING... TO BUILDING
2009 2011 2014*projected
Of buyers are more
likely to buy when a CEO uses social
media
Of employees say they trust
their company more when the C-level
communicates via social media
Of buyers believe
C-level social engagement
improves a brand’s image
0
25
50
75
100
76%
95%
50%
82%
20%
77%
Of buyers use social media to
engage new vendors
33%
12 13 13
14 14
14
14
TM
SOCIAL EMPLOYEES AMPLIFY THE VOICE OF BUSINESS
DOWNLOAD FULL eBOOK
THE NUMBER OF SOCIAL MEDIA ASSETS USED BY THE AVERAGE ENTERPRISE.
Brand loyalty Employee satisfaction Ideation Marketing/Advertising
Productivity Public relations Relationship building
POTENTIAL BUSINESS BENEFITS
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TM
1. McKinsey & Company (2012). The Social Economy: Unlocking Value and Productivity
Through Social Technologies. Retrieved at http://www.mckinsey.com/insights/mgi/research/
technology_and_innovation/the_social_economy
2. Cognizant (2012). Making BYOD Work for Your Organization. Retrieved at http://www.
cognizant.com/RecentHighlights/Making-BYOD-Work-for-Your-Organization.pdf
3. Dalrymple, J. (2008). Apple: 300 Million iPhoneApps Downloaded. Retrieved at:
http://www.macworld.com/article/1137352/300million.html
4. Gartner Inc. (2011). Gartner Says Worldwide Application Store Revenue Forecast to
Surpass $15 Million in 2011.
Retrieved at: http://www.gartner.com/it/page.jsp?id=1529214
5. Marketsensus Research and Innovation (2011). 98 Billion Mobile App Downloads
Projected by 2015. Retrieved at http://marketsensus.wordpress.com/2011/12/31/98-
billion-mobile-app-downloads-projected-by-2015/
6. Steel Media Ventures (2012). App Store Metrics.
Retrieved at http://148apps.biz/app-store-metrics/
7. Velazco, D. (2012). Google’s Play Store Hits 25 Billion App Downloads, Kicks Off Five Day
Sale to Celebrate. Retrieved at http://techcrunch.com/2012/09/26/google-play-store-25-
billion-app-downloads/
8. Reisinger, D. (2012). Mobile & Wireless Slideshow: Gartner BYOD Study: Enterprises
Just Say Yes. Retrieved from http://www.cioinsight.com/c/a/Mobile-and-Wireless/
Gartner-BYOD-Study-Enterprises-Just-Say-Yes-827004/
9. Daniel, D. (2012). Telecommuting Creates Happier and More Productive Employees.
Retrieved at http://h30565.www3.hp.com/t5/Feature-Articles/Telecommuting-Creates-
Happier-and-More-Productive-Employees/ba-p/1834
10. TeamViewer (2012). TeamViewer Survey: Americans Want to Telecommute.
Retrieved at http://www.teamviewer.com/en/press/20120214.aspx
11. Times Newspapers Ltd. (2012). The Rise of the Mobile Worker.
Retrieved at http://www.thetimes.co.uk/tto/public/
12. Van Grove, J. (2009). STUDY: 20% Increase in Companies Blocking Social Media Sites.
Retrieved at http://mashable.com/2009/08/21/social-networks-blocked/
13. Gartner (2011). Predicts 2012: The Rising Force of Social Networking and
Collaboration Services. Retrieved at http://www.gartner.com/id=1859216
14. Pick, T. (2012). 72 Fascinating Social Media Marketing Facts and Statistics for 2012.
Retrieved at http://www.jeffbullas com/2012/07/24/72-fascinating-social-media
-marketing-facts-and-statistics-for-2012
15. Dias Ribiero, L. (2012). Alarming Report: Brands Leaving Themselves Exposed
Through Social Media Mismanagement. Retrieved at http://marketingeasy.net/
alarming-report-brands-leaving-themselves-exposed-through-social-media-
mismanagement/2012-02-06/
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