Date post: | 12-May-2015 |
Category: |
Design |
Upload: | joseph-martinelli |
View: | 191 times |
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The Power of TypeThe Power of Type
Three ConsiderationsThree Considerations
FontFont
–FF FF FF FF FF FF FF FF
–FF FF FF FF FF FF FF FF–Audience, Images, StyleAudience, Images, Style
Weight & DepthWeight & DepthWeight & DepthWeight & DepthWW WW W W WWW W WW W W W WW W
Weight should help Weight should help emphasize the emphasize the message.message.
CaseCaseUpper & LowerUpper & Lower
UPPERCASEUPPERCASE
MiXeDMiXeD
LowercaseLowercaseFunction, Formality, Power, EmphasisFunction, Formality, Power, Emphasis
Things to do with FontsThings to do with Fonts
AlterationAlteration– Alter the CharacterAlter the Character
Add a ShapeAdd a Shape– Add a Single letter within a wordAdd a Single letter within a word
Alter the entire word or sentenceAlter the entire word or sentence
Texture
Things to do with FontsThings to do with Fonts
BackwardBackward– Can emphasize certain messagesCan emphasize certain messages
Draw attention to a certain wordDraw attention to a certain word
Textureerutxet
Things to do with FontsThings to do with Fonts
Border TreatmentBorder Treatment– Can emphasize a new identityCan emphasize a new identity
Help type standout from an imageHelp type standout from an image– Thick border, Thin Border, Simple or Thick border, Thin Border, Simple or
Complex, Single or severalComplex, Single or several
Things to do with FontsThings to do with Fonts
Cultural ConnotationCultural Connotation– Feel of a specific cultureFeel of a specific culture
Add a cultural symbol to a non-Add a cultural symbol to a non-cultural typefacecultural typeface
– Combine the elements to several cultures Combine the elements to several cultures to create a worldwide look.to create a worldwide look.