THE VELVET ROOMBy: Jonathan Inamura

LOCATION

Located at 53 & 54 State Street (Currently occupied by Kismet & Julio’s)

THEME & LOCATION• Casual American bistro

• Upscale jazz club

• Cocktails & wine & beer

• Live music / jazz background music

• Blue velvet drapes along the interior walls

MARKETING

• Target Age Group: • 21+ (30-40)

• Target Audience:• People with a mature sense of music • Musicians • Artists

MARKETING

• Analysis: • Parking next to the restaurant• More Parking behind Capitol Hotel• Handicap accessible• Ambiance differs from restaurants

nearby

MENU

• Appetizers:• Calamari - 12• Spinach Artichoke Dip - 9• Chicken Wings - 8

• Entrees:• Pesto Crème Penne - 11• Grilled Salmon - 26• Caesar Salad - 11• Chinese Chicken Salad 12• Baby Back Ribs - 28

MENU

• Desserts:• Mango Mousse - 8• Tiramisu - 9• Chocolate Fudge Cake - 8

• Beverages:• Ice Tea - 3• Coffee - 3• Soda - 3• Lemonade - 3 • Italian Soda – 3.75

MENU

Appetizers Calamari Golden-Brown fried calamari served with marinara and lemon aioli.

Spinach Artichoke Dip Warm spinach artichoke dip served with blue and yellow corn tortilla chips.

Chicken Wings Spicy white meat chicken wings served with blue cheese or ranch dressing.

Entrees Pesto Crème Penne Basil pesto, sun-dried tomatoes, and parmesan cheese fused into a cream sauce served over penne.

Grilled Salmon Drizzled with herbed butter sauce served with kale and white rice.

Caesar Salad Fresh romaine lettuce with shaved parmesan and in-restaurant made croutons.

Chinese Chicken Salad Lettuce, napa, red cabbage, chicken, wontons, scallions, cilantro, and sesame seeds, tossed in a hoisin ginger vinaigrette.

Baby Back Ribs Tender pork ribs basted in BBQ sauce, smoked and grilled. Served with French Fries.

Beverages Ice Tea Regular, assorted flavors.

Coffee House blend: regular, decaf.

Soda Coca-Cola, Diet Coke, Sprite, Coke Zero, Cherry Coke, Fresca, Seagram’s Ginger Ale, Barq’s Root beer, Dr. Pepper.

Lemonade Fresh house-made Lemonade

Italian Soda Assorted flavors.

Desserts Mango Mousse Fresh mango puree blended with creamy yogurt topped with ginger cookie crumbs, mango slices and whipped cream.

Tiramisu Italian sweet cream cheese and Italian custard between layers of Kahlua soaked lady fingers.

Chocolate Fudge Cake Rich chocolate fudge cake coated with chocolate shavings served with vanilla ice cream and hot fudge.

Link to Survey https://www.surveymonkey.com/s/C29WS96

The Velvet Room

MENU RESULTS

COSTING

The Velvet Room• Overall Food Cost % : 27.6%• Overall Beverage Cost % : 20.1%

Industry Standards• Food Cost: 25 – 35%• Beverage Cost (Full Service) 18 –

25%

LABOR OVERVIEW

Salary:• Estimated Monthly Salary 10.4%

($12,917)

Hourly Paid Wages/Shift:• Slow: $586.09• Medium: $741.66• Busy: $971.41• Estimated Monthly Hour Payroll: 17.2%

($21,406.70)

Industry Averages:• Labor:

• Salary: 10%• Hourly: 18% - 20%• Taxes: 5 - 6%

INCOME STATEMENT

• Revenue: 124,571• Total COGS: 25.4%• Gross Profit: 74.6%• Labor: 33.2%• Controllables: 14.5%• Occupancy: 14.6%• Net Income: 12.3%

SUMMARY

• Understanding how to manipulate costs

• What factors to consider before starting a restaurant

• Understanding the different factors that go into having a profitable restaurant