TheVane Context and Daily Relevance.

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TheVane recommends shoppable clothing and accessories based on weather and user preferences.

We provide our users: ➤  In-the-moment advice and

inspiration on what to wear daily

➤  Recommendations on must-haves for high-involvement decisions – like packing for travel

➤  Recommendations from brands, bloggers, and their own closet

➤  Ability to shop all curated content

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TheVane gives frequent touchpoints with your target customer at high impact moments

Increase brand awareness and engagement in “I have nothing in my closet” moments,“ I really need new _ for my trip” moments, etc...

People check weather over 3x daily to plan

Who is TheVane user that your brand will engage with?

➤  110k users

➤  Growing 20% MoM

➤  3000 users return weekly

➤  Average session duration is 2 mins - twice as long as typical apps

➤  Average user is 20-35 yo female professional

User base

➤  31 years old

➤  Lives in NYC

➤  Marketing professional

➤  Newly married

TheVane member profiles

Abigail

➤  23 years old

➤  Lives in Austin, TX

➤  Teacher

➤  Recent college graduate

Shelby

We will connect your brand to our growing community of style conscious women

•  Your brand will be ➤  Part of TheVane daily

recommendations

➤  Included in email communications 5 times per month

➤  Featured by TheVane editor on user newsfeeds and in our blog

➤  Listed on our what-to-pack list

From one of our new favorites YourBrand

Vacation Dresses

Featuring one of our favorite new brands YourBrand

See more vacation-ready dresses www.gustt…

TheVane has built trust in its community through credibility, care and congruency

➤  The trust will be converted to our community shopping your brands featured products

Congruency:  Enables  users  to  help  the  brand  

Care:  Ac9vely  listen  &  learn.  We  reach  out  to  our  users  one-­‐on-­‐one  and  via  the  app    

Credibility:  Great  user  

experience  and  provide  accurate  weather  and  

recommenda9ons  

We at TheVane want to work with you to meet your brand objectives

➤  We would be interested in meeting with you and/or your team to determine how to help you reach your brand objectives through partnering with TheVane.

➤  To arrange an in-person meeting or phone call to discuss contact Kirsten or Chubi (pronounced “chew-bee”) at hello@thevane.com or call 404-664-0143.