Jesse’s Four Social Media Trends

By: @JesseGSpencer

MY STATUS UPDATE

Over the past 15 years, I’ve worked in the digital a & social media space with the following brands :

#MillerCoors #Kelloggs #Procter&Gamble #NakedJuice #EinsteinBros #MuscleMilk #E!Network #Izze #WarnerBros #LG #Qwest #PeopleMagazine #Chrysler #BlueMoonBeer #WilsonElectronics #Pokemon #Namco #Western Union and now …

#Newmont!

MY TAKE ON SOCIAL MEDIA

‣It’s a valuable link between brands and their stakeholders.

‣It’s a digital iteration of word-of-mouth marketing with the goal of turning loyalists into evangelists.

‣The social web is an ever-changing “test and learn” environment.

#1: MEDIA LISTENING

MEDIA LISTENING

#2: LOCATION LISTENING

LOCATION LISTENING

#3: EMPLOYEE ADVOCACY

EMPLOYEES AS ADVOCATES

92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. –Nielsen

8% average overlap between employees Twitter followers and a brand’s Twitter followers. –DELL study

77% of consumers are more likely to buy a product when they hear about it from someone they trust. –Nielsen

EMPLOYEES AS ADVOCATES

• 2300 members have created 28,381 actions (posts, etc.)

• 546,475 audience engagements (retweets, shares, replies)

• 19.3 engagements per action

• Estimated media value of $1,379,110

• Proof = Employee engagement works

Source: Dallas Social Media Club http://smcdallas.org/2014/04/22/employee-social-advocacy-case-study-roi/

#4: SOCIALIZED EXECS

SOCIALIZE YOUR EXECUTIVES

HUMAN MOMENTS CUSTOMER INTERACTIONS

SOCIALIZE YOUR EXECUTIVES

SOCIAL TRENDS BUSINESS INSIGHTS

THANK YOU

Feel free to reach out with any questions!

Email: jessegspencer@gmail.comFacebook: facebook.com/jessegspencerLinkedIn: linkedin.com/in/jessegspencerTwitter: @jessegspencer