Tourism EnglishUNIT 5

Part I Lecture Time Assigned

PART

MODULESCONTENTS

STUDIEDPERIOD

S

I Text A

Communication and discussion about the Itine

rary 1

II Text B 　Ｔｒａｎｓｐｏｒｔ

ａｔｉｏｎ 0-5

III Listening Flight Information 0.5

IV Practical Writing Writing Business Letter 0.5

V 　　

Consolidation

Speaking

1 Reading Writing

VI. Case Problems 0.5

Total Six PartsListening

speakingReadingWriting

4

Learning Objectives

Get to know the Content and importance of an Itinerary

Understand the means of transportation Learn to write business letters Learn to book flight tickets

Part I. Text A

Communication and Discussion about the Itinerary

Learning Objectives

1. Get to know the importance of an itinerary

2. Understand how to tackle an altered travel plan

3. Learn violation of the itinerary prohibited

an Itinerary

An itinerary is a detailed schedule or a suggested route for the journey. a tour guide should strictly adhere to it. flexible in order to deal with unexpected emergencies and uncertainties. 　 every effort will be made to adhere to itinerary . travel agencies reserve the right to change routes and accommodations the guide must double check the itinerary and verify it with tour

leader( independent traveler after the greeting) upon his/her arrival.

tourists have the right to verify the travel plan as well Once this initial consultation is complete the parties involved can decide on

some finalized details.

Take measures to tackle an altered plan

minor　rectification　　or　increase　additional　items. Handle　Unreasonable　Requests　Regarding　Additional　Expens

es Handle　Itinerary　with　Discrepancy

minor　rectification　　or　increase　additional　items.

requests relayed to the travel agency for further instructions. The guests : additional alteration expense Advise on any cost implication prior to any changes meet the rational and possible requests. Make clear extra travel expense Excess costs and circuitous routes must be added to the previous budget.

Handle　Unreasonable　Requests　Regarding　Additional　Expenses

Decline politely, acceptable reasons Explain that the travel service is not authorized to make the chan

ge.

Handle　Itinerary　with　Discrepancy

Investigate : assume the responsibility. travel agency you work for ---

offer an apology for the errors, narration , forgiveness, try your best to accommodate the guests. Be keen to learn from errors put things right as quickly as possible.

Take measures to tackle altered plan

Other　Changes Result:　Routine　for　altered　plan:

Other　Changes

The shortened tour. Reset the timetable. Take good use of the limited time to present the

highlights of the destination points departure ahead of the schedule, inform the staff

working for the next destination. Make arrangement for checking out canceling meals, vehicles ,etc .

Other　Changes

Some segments deleted suggestions to optional preferences select substitute of the same value and excellence. notification of such alterations must be given to every guest. An apology in person on behalf of the company. Approved remedies such as giving away souvenirs, extra courses of

food, drinks. the manager of the company has to offer an apology in person on

behalf of the travel agency. For cancelled activities ,the travel agency has to pay appropriate

compensation.

Take measures to tackle altered plan

Prolonged a stay. Contact , rearrange accommodation, meal and ve

hicle owing to the change, reset the travel plan, extend the touring time or i

ncrease some activities keep the programs varied.

How to deal with unpleasant Result

Result:　 emotional stress and an unpleasant tour Routine　for　altered　plan: mobilize the complete support of respected leaders to enter a powerful

persuasion to alleviate their frustration and persuade them to cooperate voluntarily.

help them to determine which option best meets their needs. tourists will be notified as soon as possible if any change is made. relevant issues must be solved to the customers’ satisfaction gain approval of both the company and the tourists, and obtain

signature of the tour leader or an independent traveler as well

Demerits In any case, the tour guide is not allowed to change the itinerary

without permissions from the parties involved or for his/her profit.

the act violates the regulation issued by the regional tourist administrations, which can be cause for demerits.

Those who privately or arbitrarily increase, decrease, or alter the programs in the planned schedule will receive demerits,

those who intentionally terminate the tour will also receive demerits.

In Conclusion

A travel plan makes sure the altered itinerary runs smoothly and efficiently, although it is forced to change as a direct and necessary result of any cause outside your control. Whatever the reason, a guide should make every effort to suit　your　group’s　objecti

ves　and　interests.

Questions for Discussion

What’s the definition of an itinerary? What kind of changes will happen during a tour? When travel agency redesign a travel plan, how to make

it meet guests’ need? In what kind of case is the guide allowed to change the

itinerary without permission? If a tour guide wants to develop a new itinerary, what

should he/she do?

Passenger Transportation

Part II. Text B

Learning Objectives

1.Get to know the types of transportation 2.Learn the history of some main types of tran

sportation 3.Understand the negative effect of transportat

ion

types of transportation on foot by　air: air travel dominates long-distance and middle-distance tourism. the　auto: The private automobile dominates for shorter trips the most popular means of travel for most domestic journeys. The auto is also vey important in regional and international tourism. Railway: Rail travel now plays a more limited role than in the past. increase its market share, especially in Europe. The development of high-speed trains and the opening of the Channel Tunnel Motor　coach　transportation: A small percentage of vehicle miles

　Cruises Cruises are becoming more popular and are the fastest growing segment of tourism. still small.

Airline Industry In the span of 50 years the airline industry has grown from

infant　to　giant. The world’s airline industry now carries over 1　billion

passengers per year. Air carriers providing scheduled service have an enviable safety　

record. The Airline industry is supported by three major organizations:

IATA,　ICAO and ATA. Air transportation is expected to grow at a steady rate in the future.

The stronger the world economy, the greater will be the rate of growth.

Motor coach Industry the most pervasive form of intercity public transportation in

US. provide both scheduled and charter service. Intercity bus passengers are largely lower-income nonbusi

ness Intercity bus service has shrunk to a minor transportation a

lternative because of automobile and airline pricing. Bus travel is characterized by more ridership to and from ru

ral areas and small towns than either the air or rail modes.

Taxi and Limousine

play an exceedingly important part in tourism.

Local transportation companies perform vital services for airlines , bus, rail and shipping lines.

Transportation Problems Congestion. particularly on roads and at airports during peak periods. In major cities there is the danger of reaching gridlock. a serious waste of time and energy. Safety　and　security.　 Ensuring safety and security in transportation is a basic requirement for tourism. Environment. An increase in traffic may harm the environment the carrying capacity take economic, social, cultural, and natural resources costs into account when designing expanded

facilities. Seasonality. Seasonal patterns of travel low occupancies and load factors At peak travel periods the problems of congestion, security, and the

environment become much more severe.

In Conclusion

In short , transportation services and facilities are an integral component of tourism. In fact, the success of practically all forms of travel depends on adequate transportation.

Questions for discussion Explain why air travel now dominates long and

middle distance travel. Evaluate the importance of safety and security in

all forms of travel. What is the safest mode of passenger transportation?

Taking each mode of transportation, what specifically can be done to minimize damage to the environment.

What are the three major airline organization?

Text A Recording

It’s　usually　best　to　　____　the　complete　support　of　　___　leaders　to　enter　a　powerful　　_____　to　alleviate　their　　___　and　persuade　them　to　cooperate　　____.　Secondly,　help　them　to　determine　which　　___　best　meets　their　needs.　Get　the　tour　leader　or　the　guests　to　　___　any　big　decision.　Anyway　tour　guides　are　required　to　accept　　____　and　deal　with　it　calmly　and　　___.　Keep　yourself　cool　and　avoid　any　　____remarks　even　in　　____　situations.

Fill in the blanks KEYS

1.An increase in traffic due to world tourism growth puts pressure on _____ which can have _______.

2. ____ affects most passenger transportation modes, particularly on roads and at airports during ___periods.

3. At peak travel periods the problems of ___, ___, and the ___become much more ___.

4. Transportation services and facilities are an ____component of tourism. In fact, the success of practically all forms of travel depends on ___transportation.

.

Listen and fill in the blanks

KEYS

The Text and Its Recording Text B

Part III. Listening Flight Information

1.Study　the　Words　And　Proper　Names.　2.　learn　how　to　aboard　　the　plane3.Listen　To　Dialogue　　And　Answer　The　Questions　　　　Listed　After　The　Dialogue4.Make　Pair　Task　　

The Dialogue and Its Recording

NextSlide

Flight Information

Look at the flight information screen and answer the questions. 表格 1

Departing from New York on Sunday OctoberDepart.ArriveFromToFlightOP ByGateRemarks18.3506.35*EWRLHR…1…BA45BOARDING18.5506.55*EWRLHRAA092AA…2..…3…..19.4507.30*EWRLHR…4…UA62…5….20.4508.45*EWRLHRBA188BA…6….…7…. * Arrive one day later

What is the abbreviation for Newark airport? What is the abbreviation for London Heathrow? What is the abbreviation for operated by? How many different airlines have flights to London? What does the asterisk (*)mean?

Listen to the airport announcements and complete the information

Listening comprehensionKEYS

Part IV. Writing

Business letterBusiness letter

1.Get　to　know　　the　　component　of　business　letters2.Sample　3.Write　　a　　business　letter

How to write a business letter

Business　　letter　 as a form of communication, is very popular for travel enterprises. components letterhead, inside address, salutation, main body, complimentary close, signature, enclosure or postscript. Indispensable　for　all　the　letters the letterhead, inside address, salutation, body of the letter, complimentary and signature Selective　ones: the enclosure and postscript for different purposes. The　letterhead usually consists of the name, address, telephone number and fax number of a company. The printed heading may also include other items such as the company logo, web-site, E-mail address, etc. Inside　address the recipient’s address. The　salutation the greeting to your recipient. It may vary according to the writer-recipient relations and the formality level of the letter.

Commonly used are Dear Sirs or Gentlemen, Dear Mr. X; Dear Madam/ The　complimentary　close Formal: Yours faithfully Yours very truly Faithfully yours Semiformal: Sincerely yours Cordially yours Very Cordially yours Informal: Sincerely , Cordially , (Best) regards, Take care, Thanks, Love 　

Sample Master Travel 133 Market Street London Britain Mr.ZhangLin Chief Executive Officer European Dept. China International Travel Service 203 Dongfengdong Road Guangzhou, P.R. China Dear Mr. Zhang Lin, In our effort to keep pace with the increasing sophistication of the travel industry, our agency has been negotiating with the British Airways for a joint promotion to China in 2007 and they have committed themsel

ves to giving us the best support across Britain. We should aspirate it if you could supply more details and quotations for the following itineraries of China Shangdong Confucian Tour’07. Tour 1, Confucian Home Town Study Tour: Qingdao-Jian-Tai’an-Qufu Tour 2, Following the footsteps of Confucius: Qufu-Zoucheng-Mount Tai-Zibo. Awaiting your replay at your earliest convenience. Yours truly John MastersMaster Travel 133 Market Street London Britain Mr.ZhangLin Chief Executive Officer European Dept. China International Travel Service 203 Dongfengdong Road Guangzhou, P.R. China Dear Mr. Zhang Lin, In our effort to keep pace with the increasing sophistication of the travel industry, our agency has been negotiating with the British Airways for a joint promotion to China in 2007 and they have committed themsel

ves to giving us the best support across Britain. We should aspirate it if you could supply more details and quotations for the following itineraries of China Shangdong Confucian Tour’07. Tour 1, Confucian Home Town Study Tour: Qingdao-Jian-Tai’an-Qufu Tour 2, Following the footsteps of Confucius: Qufu-Zoucheng-Mount Tai-Zibo. Awaiting your replay at your earliest convenience. Yours truly John Masters

KEYSPart I Listening ActivitiesListening 1 1. mobilize 2. respected 3. persuasion 4. alleviate 5.frustration 6.

voluntarily. 7. option 8. approve 9. criticism 10. effectively. 11. aggressive 12. high-stress

Listening 2 1.transportation facilities, adverse 2. Serious congestion , peak periods. 3. congestion, security, environment severe.

4. integral , adequate

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Part V. CONSOLIDATION ：

SPEAKING: Talking about the Flight READING WRITING: Write a Business Letter

Speaking:Role play

Work in pairs. Student A is a flight attendant flying to Shanghai from Beijng. Student B is a passenger. Use this information to answer a pass

enger’s questions about various procedures on board the aircraft. Non-smoking flight No seats available in business class for economy class passenger

s If overhead locker for hand luggage full, put under seat no mobile phones laptops no problem landing card necessary for non-EU citizens

Writing exercise

Write a business letter of confirmation to John Wilkes, enclosing the tickets and the details of the holiday in Beijing .

Part VI. Case Problems What can the local guide do to receive a arty that had “many

unpleasant experiences” in their previous tour? 2) What should the guide do if the tourist coach meets a

serious traffic accident and more than half of the members are injured?

3) What can be done if the tour party’s plane is to take off behind schedule?

4) What should the guide do if some tourists miss the train carelessly for getting off to do shopping or take photos en route?

Word bank Incentive 激励的 alternate 交替 Mausoleum 陵墓 vault 拱顶 Rockery 假山 satin 绸缎 Rickshaws 人力车 embroidery 刺绣品 Chartered bus 包车 Pedi cab 三轮车 Double-decker 双层巴士 cable car 缆车 Toll way 收费公路 fast traffic lane 快车道 Street crossing 过街人行道 terminus 终点站 Car rental desk 租车服务台 express 快车 Through train 直达快车 luggage rack 行李架 Lower berth 下铺 cushioned berth 软卧 Port of departure 出发港 yacht 游艇 Ship lines 航运公司 regular flight 正常航班 Paid-in-advance 预先付款 reservation office 预售票处 Boarding card 登机牌 safety inspection 安检

Have a nice class!Have a nice class!

Thank You !Thank You !