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True Collaboration Key to Video Conferencing Adoption SKU: IN0904353CT
Analyst: David [email protected]
+1.480.609.4516May 2009
©2009 In-Stat All Rights Reserved | http://www.in-stat.com
Report Summary
The last year has seen further integration of video conferencing as a key element of unified communications and collaboration among businesses. As a result, most solutions require interoperability, involving the use of multiple vendors of hardware, network, and software components. Despite the slow economy, video conferencing is showing signs of life at the high-end among enterprises adopting telepresence and HD solutions, as well as the desktop for individual users. Much of this growth opportunity is driven by collaboration, the availability of supporting bandwidth, and the decreasing appeal of business travel.
HIGHLIGHTS Current users of video
conferencing capabilities continue to be generally satisfied with their solution and find value in the experience.
The majority of organizations that have implemented a video conferencing capability use IP, as opposed to traditional TDM transport to run the conferences. As was the case in 2007 when only 4% also reported exclusive use of TDM.
57% of Decision-makers indicated their organizations have formal video conferencing policies. Most of these policies are designed to maximize return on the video conferencing investment, particularly when it can be used to mitigate travel.
Convenience and efficiency, as opposed to cost savings, continue to be the key drivers of video conferencing use.
This analysis is an update of end-user and decision-maker opinions over the last 12–15 months. It includes an analysis of current video conferencing users; those who have the capability available and choose not to use it; those who have used video conferencing in the past but no longer do so; and current non-users planning to adopt video conferencing in the next 12 months.
Decision-makers continue to see value in video conferencing and have formulated corporate policies for its use. To date, the benefit of helping businesses to become more “green” environmentally has had limited impact but does seem to be gaining momentum as a driver of adoption.
What’s In the Report? An end-user and decision-maker video conferencing analysis
within the US market
Primary research results contrasting 2007 and 2008 perspectives
Recent vendor announcements and applications
Strategic guidance
For more information or to purchase, see the report online or call 1.480.483.4441.
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True Collaboration Key to Video Conferencing Adoption SKU: IN0904353CT
©2009 In-Stat All Rights Reserved | http://www.in-stat.com Page 2
Companies Mentioned in this Report Cisco, Microsoft, Polycom, HP, LifeSize TANDBERG, Radvision, and Skype
Who Will be Interested in This Report? Those considering video conferencing for their businesses
Service providers and manufacturers seeking end-user and decision-maker perspectives
The video conferencing and unified communications vendor community
What Questions Does This Report Answer? Who are the leading suppliers in the market?
How is video conferencing used in the business environment?
What are the drivers and inhibitors of adoption?
What will the role be of video conferencing in the evolving unified communications environment?
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True Collaboration Key to Video Conferencing Adoption SKU: IN0904353CT
©2009 In-Stat All Rights Reserved | http://www.in-stat.com Page 3
In This Update
Sharing, Not Just Seeing, is Key ............................................................................................................................... 1
Data Collection .......................................................................................................................................................... 6
Overview.................................................................................................................................................................... 7
Will the Economy Drive or Hinder Video Conferencing Adoption? ....................................................................... 7
Industry Trends ..................................................................................................................................................... 7
Cisco ..................................................................................................................................................................... 8
Polycom................................................................................................................................................................. 8
Microsoft................................................................................................................................................................ 9
TANDBERG .......................................................................................................................................................... 9
Avaya .................................................................................................................................................................... 9
Skype .................................................................................................................................................................. 10
HP ....................................................................................................................................................................... 10
LifeSize................................................................................................................................................................ 10
Decision-Maker Perspectives .................................................................................................................................. 11
End-User Perspectives............................................................................................................................................ 15
Video Conferencing is Used on a Fairly Regular Basis ...................................................................................... 15
Those Who Choose Not to Use Available Teleconferencing Capabilities............................................................... 23
Past Users are Generally Amenable to Using Video Conferencing Again.............................................................. 24
Non-User Perspectives............................................................................................................................................ 26
Implications.............................................................................................................................................................. 27
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True Collaboration Key to Video Conferencing Adoption SKU: IN0904353CT
©2009 In-Stat All Rights Reserved | http://www.in-stat.com Page 4
List of Tables
Table 1. IP vs. TDM Video Conferencing Solutions........................................................................................... 11
Table 2. Planned Use of IP in the Future........................................................................................................... 11
Table 3. Current Video Conferencing Vendor.................................................................................................... 12
Table 4. Corporate Policies................................................................................................................................ 14
Table 5. Frequency of Video Conferencing Use................................................................................................ 15
Table 6. What Drives the Frequency of Your Video Conferencing Use? .......................................................... 16
Table 7. How Long Video Conferencing Has Been Used.................................................................................. 16
Table 8. How Frequency of Use Has Changed Over the Last Year .................................................................. 16
Table 9. Where Video Conferences Take Place (End-Users) ........................................................................... 17
Table 10. Video Conferencing Facilities (Decision-Makers) ................................................................................ 17
Table 11. Why Video Conferencing is Used ........................................................................................................ 18
Table 12. Use of a Centralized Organization for Scheduling (End-Users) .......................................................... 20
Table 13. Use of a Centralized Organization for Scheduling (Decision-Makers) ................................................ 21
Table 14. Actual vs. How Long Reasonably Expected to Wait for Set Up of a Video Conference ..................... 21
Table 15. Satisfaction with Reliability................................................................................................................... 22
Table 16. Causes of More Frequent Use............................................................................................................. 22
Table 17. Why Video Conferencing is Not Used When Available ....................................................................... 23
Table 18. Key Causes for Considering Use Among Those Who Don’t Use Video Conferencing ....................... 23
Table 19. Reasons Why Video Conferencing Use Was Stopped (End-Users) ................................................... 24
Table 20. Reasons the Organization Stopped Using Video Conferencing (Decision-Makers) ........................... 25
Table 21. Satisfaction With Past Use of Video Conferencing.............................................................................. 25
Table 22. Likelihood of Use if Quality, Usability, and Cost Were Reasonable .................................................... 26
Table 23. Why Current Non-Users are Considering Video Conferencing ........................................................... 26
Table 24. Reasons for Not Planning Use of Video Conferencing........................................................................ 27
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True Collaboration Key to Video Conferencing Adoption SKU: IN0904353CT
©2009 In-Stat All Rights Reserved | http://www.in-stat.com Page 5
List of Figures
Figure 1. Centralized Organization vs. Individual Control for Scheduling and Managing Video Conferences.... 2
Figure 2. Current Video Conferencing Vendor.................................................................................................... 12
Figure 3. Current and Planned Use of Video Conferencing Capabilities............................................................ 13
Figure 4. Satisfaction With Video Conferencing Capabilities.............................................................................. 19
Figure 5. Use of Video Conferencing Functions ................................................................................................. 20
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