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Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

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Using Twitter for Job Search (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)
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APICS Corporate PPT 2010

Twitter Job Search StrategiesSeptember 26, 2013Christy Schutz

AgendaIntro to Twitter4 Ways To Use Twitter for Job SearchRemembering the Goal of TwitterBrief Overview of How to Get StartedQ&AMy BackgroundAdvertising, Marketing and Communications Professional for past 15+yearsLast 13 years with the recruitment communications firm, Bernard Hodes GroupCo-published book on Women-Owned Businesses in the Tampa Bay Area called CRAVE Tampa BayAuthor on career management, telecommuting, women in the workplace, and moreOn Twitter: @ChristyKSchutzIntro to Twitter

What is Twitter?Information SourceNoiseCelebritiesContactsWhat people had for lunchShowcase of Best Practice business ideasMeaningless & overwhelmingAnother tool in your job search arsenal

All of the above!

What is Twitter?Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.8What is a Tweet?At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters long. Tweets can contain photos, videos and conversations all in a glance.

Learn the Lingo:Twitter TerminologyFeed: the stream of tweets that shows all the Tweets from the users you are following on TwitterHandle: your username on TwitterRetweet: when you repost another Twitter users TweetMention: tweets can include mentions of other Twitter users by using their @name/handleReply: when you respond publically to a specific userDirect Message: when you correspond privately with a specific user (both have to be following each other) Hashtag #: hash tags are words or acronyms used to make your content more searchableURL Shorteners: bit.ly, tinyurl, ht.ly, etc.

Ways to Use Twitter for Job Search

#1: Twitter Handle & Professional ProfileTake care when creating your Twitter handleTwitter profile is your online business cardDescribe your skills and experienceUse terms recruiters would search for when looking for talentLink to your online resume, website, blog, or LinkedIn profileForces you to be brilliant and briefPowerful personal branding tool

#1: Twitter Handle & Professional Profile

Twitters culture makes it acceptable to follow companies you are not plugged into or people you dont personally knowStart following these users and grow the number of individuals/companies you follow slowly to avoid looking spammyWhen you follow them, you will see their posts, but they wont necessarily see yours (unless they follow you back)Listen and learn about the topics they are tweeting about (excellent way to prep for an interview, identify new career paths or learning opportunities, etc.)

#2: Connect with Key Players/OrganizationsFind jobs before they are stumbled upon by your competition on the job boards or company websites (results are usually more timely than Google or other search engines)Use hashtags like #Jobs, #JobSearch, #JobOpening, #JobListing, #HR, #Recruiting, #Hiring, #Employment, #ApplyNowSee who is broadcasting the tweet, and consider them as a potential friend for your network

#2: Connect with Key Players/Organizations

Use Twitters search or Twitter directories to start following people in your industry, companies you are interested in working for, etc.

#2: Connect with Key Players/Organizations

#3: Contribute Valuable ContentAsk/respond to questionsJoin Twitter chatsShare news articles that are relevant to your industryRetweet links or tweets from other industry leaders you respect

What to Tweet?Take a multi-channel approach that blends industry content (news, articles, advanced in the industry, subject matter expertise) along with inspirational quotes, point-of-view comments, conversational dialogue, and a taste of your personality.What NOT to Tweet?Sex, politics, religion, jokes or disparaging remarks about race, ethnicity, or geographic locationTrash talking your employer or colleaguesOther things that are going to position you negatively during your job search (be cognitive of your personal brand)#4: Make a Personal ConnectionEstablish contact, build a relationship, then take it offline Be bold enough to suggest meeting for coffee or trading ideas on a quick conference callAttend Meetups, tweet n meets and industry conference events, etc.

That ones worth repeating!Dont lose site of the fact that the end goal in all of this is to develop relationships that will transcend the computer screen and help you land your next great job!Overview of How to Get Started

Register (or Login)

Create a Profile

Include a picture

Professional, searchable, and impactful

Link to your own website or your LinkedIn profile

Start Tweeting!

Managing Your TimeKnow what you want to accomplish and track your progress (@replies, DM and follows offer instant feedback)Set limits by establishing amount of time/frequencyUtilize social media management tools like Hootsuite, Buffer, Socialoomph, Tweetdeck, etc.Set filters up front that will help you later (e.g. lists, searches)Create a content calendar that outlines the types of things and topics you are going to tweet each week

Q & AResources:Twitter 101: What is Twitter Really About: http://socialmediatoday.com/node/1371811

Twitter YouTube Video: http://www.youtube.com/watch?v=4AN4_N5N52U#t=12

10 Best Social Media Management Tools: http://dashburst.com/best-social-media-management-tools/Ways to connect with me:Twitter: @ChristyKSchutzLinkedIn: www.linkedin.com/in/christyvalienteschutzFacebook: www.facebook.com/christy.schutz

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