1. Types of Advertisement Job Thomas.MBA (PT), SMS, CUSAT

2. Advertising is a form of communication that typically attempt to persuade,Adpotential to purchase or consume more of a particular brand of product or service.ver t is i ng 3. History Background In 1704 The first newspaper advertisement ispublished in the Boston News-Letter. It was anannouncement for seeking a buyer for an estateOyster Bay, Long Island, NY, US. The first radio commercial is credited toWestern Electric AT&T Fone WEAF(AM), New York onAugust 28, 1922 for the Queensboro real estatecorporation. The worlds first television advertisement wasbroadcast July 1, 1941. The watchmaker Bulova paid$4 for a placement on New York station WNBT beforea baseball game. 4. Cont Lintas (Lever International Advertising) wasone of the first worlds first advertisingagencies foundation of Lintas in 1899 andfollowing some large mergers and rapidgrowth in the 70s and 80s became adominant and famous force in the advertisingfield with accounts such as IBM, MasterCard,Johnson and Johnson and of course Unilever . 5. World Biggest Advertising Agency Omnicom is the world biggest advertising agency. It was formatted in 1986 in New York. The account for about 157,000 employees in wellover 100 countries. Omnicom alone says it has5,000 clients. 6. Advertising Agency in India Ogilvy & Mather FCB Ulka Advertising Ltd Rediffusion DY & R Mudra Communication McCann Erickson India Ltd Leo Burnett India Pvt. Ltd Contract Advertising India Ltd 7. Definition Advertisement is defined as one-way paidcommunication through a medium in whichthe sponsor is identified and the message iscontrolled by the sponsor. SponsorMedium Target 8. There are many forms of media that can beutilized to get advertisers message to itsintended audience such as news paper,television, radio, internet and billboards areeffective tools to this effort 9. Types of advertisements Print Media Territory Newspaper Television Retail Magazine Radio Local Directory Webcasting National Out door Cyber ads International Transit Direct mail Mobile 10. Types of advertisements Purpose Covert Surrogate Public Service Brand Reminder Product Defensive Service Persuasive Trade Cooperation Celebrities Reinforcement Competition Pioneer 11. Newspaper Advertisement Is a product or services advertising thatappears in specific section of newspaperunder the heading classifying the product orservice being offered. 12. Magazine advertisement 13. Directory advertisement 14. Out-Door Advertisement Bill-board and message painted on the side ofbuildings are common forms of out-dooradvertising, which is often used when quick,simple, ideas are being promoted. 15. Transit Advertisement 16. Transit Advertisement 17. T.V Commercial Is a generally considered the most effectivemass-marketing advertising format as isreflected by the high prices. T.V network charge for commercial airtimeduring popular events. 18. Radio Advertisement It is a small business advertising. Radio advertising can be a very effectivemeans to attract customer to some business. 19. Radio Advertisement 20. Cyber advertisement 21. Online advertising Online advertising is the newest and fastestgrowing way to advertise. The Internet nowprovides everything from links on sites, tobanner ads on sites, to small ads on sites, topay per click advertising. 22. Mobile AdvertisementIs a form of advertising via mobile(wireless) phones or other mobile devices.It is a subset of mobile marketing. 23. Mobile advertisement 24. Direct mail advertisement 25. Retail Advertisement Emphasizes the specific retail outlet as theplace to buy a specific range of brand. It can be local store advertising in localnewspaper. 26. Local Advertisement 27. National Advertisement Geographically speaking national advertisingsrange is extended to the territorial limits of thecountry. The advertiser use the national media to informthe consumer about the product. The advertiser use the national local or regionallanguage but prefers the national language. It can be available in everywhere of country andeasily purchased it. 28. International Advertisement 29. Covert advertising Covert advertising is a unique kind ofadvertising in which a product or a particularbrand is incorporated in some entertainmentand media channels like movies, televisionshows or even sports. Example Casino Royale car in James Bondmovies 30. Brand Advertising It is advertising with a strong emphasis on thecompany brand (logo and/or company name)also known as integrated marketingcommunications (IMC). 31. Non-Product Advertisement This kind of advertisement is advertised frompolitical parties trade fraternal and socialgroup for the purposes of safeguardideologies, social betterment and institution. 32. Service advertisement 33. Trade/commercial advertisement 34. Celebrities Advertisement Although the audience is getting smarter andsmarter and the modern day consumergetting immune to the exaggerated claimsmade in a majority of advertisements, thereexist a section of advertisers that still bankupon celebrities and their popularity foradvertising their products. 35. Surrogate Advertising Surrogate advertising is prominently seen incases where advertising a particular product isbanned by law. Advertisement for products like cigarettes oralcohol which are injurious to heath areprohibited by law in several countries and hencethese companies have to come up with severalother products that might have the same brandname and indirectly remind people of thecigarettes or beer bottles of the same brand. 36. Reminder advertisement A marketing strategy typically consisting ofbrief messages sent with the objective ofreminding a target consumer group about aproduct or service or of introducing a newtheme into an existing marketing program. Reminder advertising might be used by abusiness that has already investedconsiderable resources in initially promotingtheir product or service and still wishes tomaintain its competitiveness. 37. Reminder advertisement 38. Defensive advertisement A type of advertising that is initiated for thepurpose of combating a potentially damagingor negative effect of a competitors ads. For example, political campaigns often involvenegative advertisements regarding acandidate, paid for by the opposingcandidates political party. 39. Persuasive advertisement A type of product promotion that attempts toinfluence a consumer in favor of a purchasingparticular good or service by appealing totheir emotions and general sensibilities. A business might engage in informative orpersuasive advertising to encourage first timecustomers to try its product, in addition toreminding customers to purchase a productthey have previously bought. 40. Cooperation advertisement The key component is being shared by twoparties For example cost of advertisement is beingshared by two parties for common interest. 41. Reinforcement advertisement Promotions designed to retain a customerbase by reassuring purchasers they made thecorrect choice. For example, a dealer or manufacturer sendsformer customers information about awardsand other news concerning a product that hasbeen purchased. 42. Competitive advertisement Promotional technique in which an advertiserclaims the superiority of its product overcompeting product(s) by direct or indirectcomparison. If other products are mentioned by theirname (and not as brand X, brand Y, etc.) theowners of those brands may challenge thefairness of the comparison in a court. Also called comparative advertising orcomparison advertising. 43. Pioneer advertisement Promotion employed in informing theprospects about a new product. It aims atcustomer education and usually involvesexpensive and sustained advertisingcampaign. 44. Public Service Advertisement The same advertisement techniques use topromote commercial goods and services canbe used to inform, educate and motivate thepublic about non-commercial issues such as HIV/AIDS, Political ideology and Energyconsveration