Social Networking Basics United Way of Lane County Volunteer Connections & RSVP Leadership Team

Kelli Matthewskelli@vervenorthwest.com

It’s about building communities

• Emphasizing Common Interests

• Sharing Dialogue

• Making Peer Connections

Creating Community

How?

• Through:

• Chat

• Messaging

• File Sharing

• Photo Sharing

• Video Sharing

• Links & Comments

• Email

• Blogging

• Bulletin/Message Boards

• Discussion Groups

The Big Guns

Valley of the Sun United Way

Capital Area United Way Volunteer Center

United Way of St. Louis Facebook GroupUnited Way of Metro Chicago

Shield Mentor Group

Giving Room

Eugene Airport Rotary

United Way Day of Caring

Vancouver AquariumValley of the Sun United

Way

Kelli Matthews

Cindy Ingram

Grrrlz Rock!

Others worth a look...

How do NPs use Social Networks?

• Recruit & Retain Volunteers

• Raise Money

• Marketing/PR

1. Have faith in yourself – this is all just another form of personal networking and you can do it.

2. Have faith in your audience – Give them respect, control and visibility.

3. Define your desired outcome - Ask who and why before how.

4. Decide if social networking will get you there.

5. Borrow, don’t build, your tools.6. Social media is about “social,” not

“media,” so put people first.7. Give your supporters tools to share.8. Provide a sense of urgency – think

competitions and deadlines.9. Create an area of your site with

starter text, images, video10. Make it easy to share and tell

stories; making it personal is important

11. Have a 1:1 relationship with them12. Thank people!

Bottom Line

• Know Your Audience

• Mimic Your Off-line Networks

• Be Human

Resources

These were some specific resources I used to prepare:

•Steps to Success (slide 9)

•How Nonprofits Can Use Facebook

•Five Minute Guide to Social Networking

•Determining Your Social Network Needs