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US & International Trade in Tilapia products: 2003 and
Beyond
Kevin FitzsimmonsUniversity of Arizona
American Tilapia Association
International West Coast Seafood Show
Los Angeles, CA
November 4, 2002
Introduction
Review worldwide tilapia productionExamine production costsExamine current tilapia markets Discuss problems of supply and demandOpportunities to expand productionOpportunities to expand markets
Production widely distributed around the world.
Tilapia production in 100+ countries.China is world’s largest producer.Philippines, Thailand, Indonesia, Latin
America, Middle East significant producersGermany, Belgium, Spain, Canada, Korea,
Japan, most states in USTotal production of 1,344,000 mt in 2001
Tilapia widely popular around the world.
Used in many cuisine, hundreds of recipes
Tilapia, boulti, lou fei, pla nil, mojara, St. Peters fish, freshwater and/or red snapper
Established market demandAccepted in many national dishesPopular in many forms (live,
whole, fillets, fresh and frozen, smoked, sashimi, fried skins)
Advances and Solutions: Low fillet recovery rate
Selective breeding programsTransgenics - Growth hormonesGrowth enhancers - Bovine
SomatotropinsBetter processing equipment
Advances and Solutions: Slow growing females
Methyltestosterone for sex-reversalGenetically male tilapia All male hybridsHigh density cultureO. niloticus with larger females
Advances and Solutions: Off-flavors
Depuration systemsControl of blue-green algaeProduction in systems with limited
access to benthic algae
World Tilapia Production in 2001
China46%
Taiwan Prov.7%
Philippines7%
Thailand7%
Mexico7%
Others4%
Indonesia4%
Costa Rica1%
Colombia2%
United States1%
Brasil5%
Egypt4%
Cuba3%
Ecuador2%
Major Tilapia Producers (for year 2000)
China - 629,182 metric tons / yearMexico - 102,000 mt / yearThailand - 100,000 mt / yearPhilippines - 92,284 mt / yearTaiwan Province - 85,000 mt / yearIndonesia - 50,000 mt / yearBrazil - 55,000 mt / year
Basic Chinese model Government organized or approved hatcheries Small to medium size farms, extension support
from state hatcheries Tilapia fed pelleted feeds Many fish sold live to local restaurants Large scale processing plants International trade is mostly frozen products
(fillets and whole)
Typical Chinese Farms0.2 to 1.0 hectare
pondsOften polyculture
with other fishSometimes have
single aeratorFamily operatedSell to harvester
Carbon monoxide Most plants appear to
use carbon monoxide Some gas in chambers
others infuse in bags before freezing
Many different labels
Tilapia from China is arriving in US and EU with many different labels and packages
Marketing in China
Most fish sold locally to restaurants
Just beginning advertising
Suggest product placement, inclusion in government food programs, value added for domestic markets
Chinese markets and recipes
Market in China is still limited - less than 2 kg per capita
Need to develop additional recipes
Improve overall recognition of tilapia as premium fish
More red strains, seawater culture
Thailand - 100,000 mt Many small producers Mostly pond production Fertilized and pellet fed Some vertically integrated growers developing C.P. Group developing contract grower
network C.P. pushing “Top Tim” brand of red tilapia
Philippines - Strong domestic demand
Early introduction of tilapia Center of research and development Developed tilapia-shrimp polyculture
system
Tilapia production in Mexico
Production in most states of Mexico Most production in southern states Intensive in north, lake ranching in south Repopulation of reservoirs Problem with FAO definition of
aquaculture Tilapia-shrimp polyculture in seawater
Markets in Mexico
Strong domestic markets; on ice, fillets in grocery stores
All domestic consumption - Will eventually develop export markets.
Raceway system
Tilapia production & Markets in Brasil
Production in Southeast and NortheastRed tilapia in Southeast for fee-fishing
and foodCage farms allowed in NE reservoirs.Tilapia leather industryJump in interest with ISTA 5 in Rio.Developing export markets.
Egypt and other Middle East Egypt - Production in cages, polyculture
ponds and rice paddies. Israel - Intensive, center of research and
technology transfer Saudi Arabia - Intensive with crop
irrigation Jordan - Intensive
Ecuador - 25,000 mtTILAPIA PRODUCTION IN ECUADOR
0
5,000
10,000
15,000
20,000
25,000
30,000
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001
Year
Pro
du
ctio
n (
mt)
Tilapia production in EcuadorReplacing shrimp because of white
spot and other shrimp diseasesUsing shrimp infrastructureExporting to US and EUBenefits to shrimp culture with
polyculture
Jamaica - 5,200 mtTilapia production 1980-2001
0
1000
2000
3000
4000
5000
6000
80 82 84 86 88 90 92 94 96 98 2000 2001
Year
To
nn
es
USA - 9,200 mt
Production in many states Mostly intensive systems, many
recirculating Sales to ethnic markets as live fish, high
value
US Tilapia consumption - 2001(104,626 mt of live weight)
0
20,000
40,000
60,000
80,000
100,000
120,000
Met
ric
tons
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
US Tilapia Supply in 2001 (by volume)US9%
OTHER3%
CHINA19%
JAMAICA0%
INDONESIA6%
TAIWAN Prov.35%
ECUADOR15%
HONDURAS 4%
COSTA RICA9%
US. Tilapia imports 1993-2001
Sources of imported tilapia to US
0
20000
40000
60000
80000
100000
120000
1993 1994 1995 1996 1997 1998 1999 2000 2001
(LW
E in
me
tric
to
ns
)
others
Thailand
Indonesia
Colombia
China
Mexico
Jamaica
Ecuador
Costa Rica
Taiw an
Figure 2. Value of Tilapia products imported to the U.S. in 2001
Fillet Fresh
Fillet Frozen
Whole Frozen
$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
1993 1994 1995 1996 1997 1998 1999 2000 2001
$ U
S
Whole Frozen
Fillet Frozen
Fillet Fresh
$127,796,540
Typical prices for Tilapia products sold in the U.S. (Sept. 2002.)
Pond-side/Processor
$/kg
Wholesale$/kg
Retail$/kg
Whole live fish 2.20 - 6.60 2.80 - 7.50 4.00 - 10.00Whole frozenfish
1.10 - 2.00 2.00 - 2.35 2.20 - 5.00
Whole freshfish
2.30 - 3.00 3.00 - 4.00 4.00 - 9.00
Fillets, fresh 5.00 - 7.00 6.00 - 8.00 8.00 - 12.00Fillets, frozen 4.80 - 6.75 5.50 - 7.80 7.00 - 11.50
International Supply and Demand
Supply primarily from China, Southeast Asia, Ecuador and Central America.
Demand is in producer countries and US, and increasingly EU
With rapid increases in supply, demand must increase at least as fast to support price.
Major Tilapia Producers in International Trade
China - whole frozen, IQF filletsEcuador - fresh filletsTaiwan Prov. - whole, IQF, sashimiCentral America - fresh filletsIndonesia - IQF filletsThailand - IQF fillets
Estimated cost of productionChina - $0.70/kgPhilippines, Indonesia - $0.80/kgBrazil, Ecuador, Thailand - $0.85/kgHonduras, Costa Rica - $0.90/kgMexico - $1.00/kgTaiwan Province - $1.05/kgUS - $2.00/kgCanada - $2.10/kg
Current International Market Trends
Increase in demand for all forms of tilapia
Demand increase will be greatest for fresh fillets
Prices have been constant for several years and will remain stable, will not increase with inflation.
Current International Market TrendsChina will remain the world’s largest
producer and consumer.US and EU growers will focus on live
sales and highly processed formsAsia and Latin America and will be
primary US suppliers Latin America, Caribbean and Africa will
supply EU
International marketing
World market is huge
Need to invest in market development (as we are doing today)
Pay for generic marketing
Dear Kevin, I recently began using Tilapia fillets farm raised by Sea
Best and distributed by Beaver Street Fisheries, Inc. I buy these in individual vacuum sealed packages in one pound bags at Wal-Mart in San Marcos, Texas. My husband has diabetes and we both are very weight conscious. This fish is the perfect food item for us, I love the way it is packaged, just use what I need for one meal, it is reasonably priced, always available in the market and consistently high quality. I trust you will forward these comments to the producer.
I LOVE THE PRODUCT!!!! Marian Birnie Aug. 12, 2001
Changes and Predictions
Further intensification in virtually every country
Production will be 75% Oreochromis niloticus, 20% Red strains, O. aureus and O. mossambicus mostly for hybridization
Production will be 50% intensive ponds, 25% cages, 10% intensive recirculating systems
Changes and Predictions Further intensification in virtually every country
Production will be 75% Oreochromis niloticus, 20% Red strains, O. aureus and O. mossambicus mostly for hybridization
Production will be 50% intensive ponds, 25% cages, 10% intensive recirculating systems
Changes and Predictions Further intensification in virtually every country Production will be 75% Oreochromis niloticus, 20% Red
strains, O. aureus and O. mossambicus mostly for hybridization
Production will be 50% intensive ponds, 25% cages, 10% intensive recirculating systems
Changes and Predictions
Leather goods from skin will become a significant contributor to profitability
Processing and "value-adding" will intensify in producing
countries Polyculture with shrimp will become common in most
shrimp farming areas
Changes and Predictions Leather goods from skin will become a significant
contributor to profitability
Processing and "value-adding" will intensify in producing countries
Polyculture with shrimp will become common in most shrimp farming areas
Changes and Predictions Leather goods from skin will become a significant contributor to
profitability
Processing and "value-adding" will intensify in producing
countries Polyculture with shrimp will
become common in most shrimp farming areas (already practiced in Thailand, Philippines, Mexico, US, Ecuador, Peru, Eritrea)
Changes and Predictions US production will increase slowly, intensifying current
production methods
World tilapia production will reach 1,400,000 mt in 2002 and 2,000,000 mt by 2010
Conclusions - Marketing tilapia
Increasing demand / markets should begin in producing country
Opening new markets will be required in China, Philippines, Japan, Korea and US
Many techniques can be used to build markets Many are free or low cost (product
placement, samples, live tanks, Web sites) Most effective forms require investment