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Understanding and Customizing
Your Compare Site
VBC 2015
JJ Jaffe
SPRING 2014
VERBASOFTWARE.COM (415)
SESSION GOALS
‣ To understand why offering a store branded comparison
shopping tool is important
‣ Deepen the understanding of how the tool works
‣ Learn about tricks and customizations that are already
available for your site
VERBASOFTWARE.COM (415)
Why Is Compare An Important Tool For Your Store?
PART I
SPRING 2014
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‣ Students are shopping smarter and yet their perception of
the campus bookstore is still that they are overpriced.
‣ Comparison shopping shows that the campus store is able
to compete with the online marketplace.
‣ Occupy the Bookstore widget is the perfect marketing tool
to open the discussion of your comparison shopping
experience!
verbasoftware.com(415) 738-2374VERBASOFTWARE.COM (415)
VBC
When students are able
to compare bookstore
prices with online
retailers the bookstore
wil l win 64% of the
items students purchase
VBC 2015
85%
verbasoftware.com(415) 738-2374VERBASOFTWARE.COM (415)
VBC 2015VBC 2015
$465KTotal Dollar Amount of
Commissions earned
through Fully Managed
Retailers in 2014.
verbasoftware.com(415) 738-2374VERBASOFTWARE.COM (415)
VBC 2015
$2,000Average commissions
earned by clients using
Fully Managed Retailers
in 2014
SPRING 2014
VERBASOFTWARE.COM (415)
COMMISSION TRENDS
‣ This is a true average, so the actual commissions can
vary based on size of school
‣ Trend is that schools are earning less commissions
each year, BUT
‣ The trend is a result of schools item win rate
increasing on Compare sales!
SPRING 2014
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WHY THE DECREASE?
‣ You have been working hard to find smart ways to lower
the cost of the books
‣ Sourcing earlier and utilizing more options
‣ Buying books back at smarter prices
‣ Renting more titles and taking advantage of rental
rebates.
Which results in more competitive Costs!
SPRING 2014
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SELF SERVICE
Self Service Retailers:
‣ Must sign up directly with retailer and obtain
identifier before activating
Fully Managed Retailers:
‣ No signup required with retailer, simply toggle on
SPRING 2014
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FULLY MANAGED RETAILERS
Commissions are managed by Verba
‣ Commission percentage is calculated based on sales
of all clients using retailer
‣ Commissions are sent in one lump-sum check to the
store
‣ Checks are mailed twice a year (May and December)
SPRING 2014
VERBASOFTWARE.COM (415)
The top four Fully Managed retailers activated (total
commissions paid out in 2014):
1. Half ($251,031)
2. Alibris ($65,023)
3. Textbooks.com ($42,939)
4. AbeBooks ($40,963)
SPRING 2014
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The top three Self-Service retailers activated are:
1. Amazon
2. SKYO
3. Redshelf
SPRING 2014
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SELF-SERVICE RETAILERS
Commissions will be managed by the individual retailers
‣ Store will have sign up with each retailer
‣ Commissions are solely based on store sales
‣ Checks are sent based on the retailers schedule
SPRING 2014
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PUTTING IT ALL TOGETHER…
‣ The choice is yours! Choose the retailers that you feel are
the best fit for your store and for who you think the
students are also shopping with.
‣ Choose as many or as few as you would like. There is no
magic number
‣ Retailers can be displayed even if you are not able to
collect commissions from them
SPRING 2014
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PUTTING IT ALL TOGETHER
Here are some tips for choosing your retailers
‣ Choose retailers that are well known
‣ Add retailers that will expand on the offerings of the
store, such as digital or rental
‣ Fill in choices with retailers that you would get a
high commission from
SPRING 2014
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ANALYZING THE CHECKOUT DATA SCREEN
Shows data for the bookstore, as well as any activated retailers including both
self-service and any fully managed affiliates.
SPRING 2014
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ANALYZING THE CHECKOUT DATA SCREEN
Broken down for each day to allow for easy evaluation of sites busiest days
during rush.
SPRING 2014
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ANALYZING THE CHECKOUT DATA SCREEN
Results screen has built in search function to look at periods of time or specific
dates in the past.
SPRING 2014
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ANALYZING THE CHECKOUT DATA SCREEN
Totals for the bookstore and each affiliate will show in shaded yellow along the
top of the screen.
SPRING 2014
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NOTE: This data consists of what was in the cart at the
point when the student clicked on checkout. It does not
account for when the sale was not completed.
ANALYZING THE CHECKOUT DATA SCREEN
SPRING 2014
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UNDERSTANDING THE AFFILIATE EARNINGS SCREEN
Totals for affiliates that we receive data from will show in shaded yellow along
the top of the screen. This data comes direct from the retailer and is based on
your stores sales.
SPRING 2014
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UNDERSTANDING THE AFFILIATE EARNINGS SCREEN
Earnings screen also has built in search function to look at periods of
time or specific dates in the past.
SPRING 2014
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LOOKING AT THE CHECKOUT DATA REPORTS
Item Data Report:
‣ This repot breaks down where each item was
checked out from and what the prices were. This is a
great report to see what items you won and lost on.
SPRING 2014
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LOOKING AT THE CHECKOUT DATA REPORTS
Retailer Data Report:
‣ Export of the data as seen on the checkout results screen.
Will show the items and dollar value, by day for each active
affiliate.
SPRING 2014
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ITEM AND DOLLAR WIN RATE
The Item and Dollar Win Rates take a look at the total number of items
or dollars checked out by students from Compare and then divides out
how much remained in to the store as compared to other retailers.
SPRING 2014
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ITEM AND DOLLAR WIN RATE PERCENTAGE
High win rate percentages are a reflection of the stores
competitiveness. When the stores prices are in line with other
online retailers students will tend to chose the store more often.
VERBASOFTWARE.COM (415)
Customizing your Compare: Did you know that you
could do this…
PART IV
SPRING 2014
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COMPARISON SHOPPING IS UNAVAILABLE AT THIS TIME
SPRING 2014
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PERSONALIZE THE MESSAGE TO YOUR STUDENTS
SPRING 2014
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LET THEM KNOW ABOUT PICKUP OPTIONS, START OF SALES OR YOUR RETURN POLICY!
SPRING 2014
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DID YOU KNOW THAT YOUR MESSAGE CAN ALSO APPEAR BEFORE THE COURSE SELECTOR? IT CAN ALSO INCLUDE A VIDEO!
SPRING 2014
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SELECT YOUR CHOSEN RETAILERS!
Toggle the retailer on
SPRING 2014
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CHANGE THEIR DISPLAY NAME!
Click on the name to
change it
Label them by what a
student wil l understand
SPRING 2014
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SET PREFERRED RETAILERS APART USING “FROM THE WAREHOUSE”
Check the box
under the retailer
Customize the display
on shopping page
SPRING 2014
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SET PREFERRED RETAILERS APART USING “FROM THE WAREHOUSE”
SPRING 2014
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CHANGE THE SORT ORDER OF THE PRINTABLE BOOKLIST: SECTION (DEFAULT)
SPRING 2014
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CHANGE THE SORT ORDER OF THE PRINTABLE BOOKLIST: AUTHOR
SPRING 2014
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ADD A CUSTOM DISCLAIMER TO THE PRINTABLE
Fil l in a message to
display to students
on their booklist.
Students wil l see
printed message on
their booklist
SPRING 2014
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CUSTOMIZE YOUR MESSAGE WHEN NO BOOK INFORMATION IS AVAILABLE FOR THE COURSE!
SPRING 2014
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CUSTOMIZE YOUR MESSAGE WHEN NO BOOKS ARE REQUIRED FOR THE COURSE!
SPRING 2014
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SECTION NOTES AND ITEM LEVEL NOTES CAN BE VISIBLE TO YOUR STUDENTS
Section Level Notes Item Level Notes
SPRING 2014
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CUSTOMIZE THE COMMENTS FIELD ON THE SHOPPING PAGE…BY VARIANT!
SPRING 2014
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CUSTOMIZE THE COMMENTS FIELD ON THE SHOPPING PAGE…BY VARIANT!
‣ Ebooks
‣ In store rentals
‣ Kiosk rental items
Other variants that can be customized
SPRING 2014
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CUSTOMIZE THE MESSAGE THAT APPEARS WHEN ITEMS ARE OUT OF STOCK
You can have one message for all variants
Or you can have a unique message for
each of the following variants.
‣ New
‣ Used
‣ Rental
‣ Ebook
SPRING 2014
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SET INVENTORY THRESHOLDS FOR OUT OF STOCK ITEMS
When an item gets below 3 it wil l show as out of stock
When an item gets below 3 it wil l no longer have
the add to cart option
SPRING 2014
VERBASOFTWARE.COM (415)
MORE ITEM LEVEL DISPLAY DECISIONS CAN BE MADE!
‣ Out of stock inventory can be set to not show up on the
comparison shopping page.
‣ Set up your Compare site to never show any items that
have a zero dollar price in your back office system.
‣ If you would like them to display, you can also set up
Compare to not allow them to be purchased.
SPRING 2014
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WHAT ELSE CAN WE DO FOR YOU?
‣ If you have an official rental program that you want to
show up as an “From the bookstore” option we can
make that happen!
SPRING 2014
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WHAT ELSE CAN WE DO FOR YOU?
‣ Single variant (new) can show as “Rental” instead of
“New Rental.”
SPRING 2014
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WHAT ELSE CAN WE DO FOR YOU?
‣ Set up Compare to show rental availability based on
your new on hand values if you do not serialize your
rentals or set a max rental quantity.
SPRING 2014
VERBASOFTWARE.COM (415)
EXCITING CHANGES ARE COMING
‣ We have redesigned the Compare site so that it is fully responsive
when students are shopping on their mobile devices!
‣ Site will automatically resize to the width of the screen
‣ No longer a need for a separate mobile site for your
comparison shopping page
‣ All book information that is available on the full site will now
be viewable on mobile devices as well. This includes author!
SPRING 2014
VERBASOFTWARE.COM (415)
BE THE FIRST!
‣ Stop by Verba Lab to see more and sign up to be one of
the first to switch to Compare V3 when it is released.
- The rollout will be done in phases and VBC attendees
are getting the inside edge on making the switch!
VERBASOFTWARE.COM (415)
QUESTIONS?
JJ Jaffe
verbasoftware.com(415) 738-2374VERBASOFTWARE.COM (415)
VBC 2015VBC 2015
XX%Percent of students who
currently shop online
for their textbooks
SPRING 2014
VERBASOFTWARE.COM (415)
ITEM AND DOLLAR WIN RATE PERCENTAGE
Looking at this mathematically the item win rate is calculated as:
(Items checked out from the bookstore) ÷
(total items checked out from all retailers + bookstore items)
SPRING 2014
VERBASOFTWARE.COM (415)
ITEM AND DOLLAR WIN RATE PERCENTAGE
Looking at this mathematically the dollar win rate is calculated as:
($ Value checked out from the bookstore) ÷
(total $ checked out from all retailers + bookstore $)
verbasoftware.com(415) 738-2374VERBASOFTWARE.COM (415)
VBC
When students are able
to compare bookstore
prices with online
retailers the bookstore
wil l win 71% of the
dollar value of the
students purchase
VBC 2015
71%