Veritas EMEA Research Content
‘The Databerg’: How EMEA organisations
will waste $891bn a year by 2020
Content
1 The Databerg
2 What’s feeding the Databerg?
3 How do we shine a light on the Databerg?
4 How can Veritas help?
2 Copyright © 2015 Veritas Technologies LLC
Content
3 Copyright © 2015 Veritas Technologies LLC
1 The Databerg
2 What’s feeding the Databerg?
3 How do we shine a light on the Databerg?
4 How can Veritas help?
‘The Databerg | Price tag could be $891B by 2020 in EMEA
4 Copyright © 2015 Veritas Technologies LLC
Dark data costs the average
business $672k per year
Clean Data
ROT data
14%
32%46%
54% Dark data
Tagged or
classified data
Germany has the darkest data
Clean dataAverage
14%
ROT dataAverage
32%
Dark dataAverage
54%
5 Copyright © 2015 Veritas Technologies LLC
0
20
40
60
80
100
DE UK SA IT FR ES RU UAE NL DEN SWE NOR CH IL
Content
Copyright © 2015 Veritas Technologies LLC
1 The Databerg
2 What’s feeding the Databerg?
3 How do we shine a light on the Databerg?
4 How can Veritas help?
6
Data hoarding
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The myths…
Storage is Free1
More data delivers more value2
All Data is equal3
The issues and attitudes……
Strategies based on data
volumes not business value1
Increased reliance on ‘free’ storage
and the acceleration to cloud2
A growing disregard for corporate
data policies by employees3
Today, data volumes, not business value, drives IT strategy and budget
Copyright © 2015 Veritas Technologies LLC8
-40
-30
-20
-10
0
10
20
ES
SA IT
D
RU
UK FR
DEN UAECH NL
IL
NOR
SWE
One fifth of EU organisations don’t know the business value of their data
THE WRONG WAY
Larger volume = more budget
THE RIGHT WAY
More value = more budget
% differential between those costing on volume
rather than value
Today
Within the next 12 months
Average % of data estimated to be in the cloud
Meanwhile, the mass migration of data to the cloud is accelerating…Cloud storage and processing to increase by a third in 2016
33%45%
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…due to the perception of the cloud as a short-term cost saverCost drives cloud adoption but is not a future concern
Reducing storagecosts 56%
Reducing backup/recovery costs 52%
Reducing disasterrecovery services
costs45%
What’s driving it?Future concern:
Increasing cost over time?
36%
39%
39%
10 Copyright © 2015 Veritas Technologies LLC
Employees see data storage as “Free”, so they use Sync & Share services with, or without, permission
92% of EMEA
employees use
Synch & Share
service within
policy…
..but 62% violate
policy using other
Synch & Share not
sanctioned
11 Copyright © 2015 Veritas Technologies LLC
Today’s employees treat work IT resources as their ownPersonal IT infrastructureAverage % of employees storing data on work devices
3735 34 34
32
28
21 21 2018 18
1715
13
0
5
10
15
20
25
30
35
40
ES UK RU IT SA FR NL CH D DEN SWE IL UAE NOR
EMEA Average 26%
12 Copyright © 2015 Veritas Technologies LLC
More personal data than ever exists on corporate networks
More file types stored at work by employees (%)
5753
4543
30 29 29
0
10
20
30
40
50
60
Photos
Personal legal & ID documents
Music
Social media content
Non-approved software
Games
Videos
13 Copyright © 2015 Veritas Technologies LLC
26%
24%20%
19%
11%
Cloud storage
Physical devices
Social media
Other
More ways for employees to store data
Content
14 Copyright © 2015 Veritas Technologies LLC
1 The Databerg
2 What’s feeding the Databerg?
3 How do we shine a light on the Databerg?
4 How can Veritas help?
Gain Visibility: Illuminate your Dark Data
15 Copyright © 2015 Veritas Technologies LLC
Establish an Information Governance
strategy based on value
Clean Data
ROT data
14%
32%46%
54%
Tagged or
classified data
Dark data
Take action: eliminate the ROTOrganisations IT policy stating when ROT data has to be deleted
6%
21%
32%
16%
7% 6%
11%
Weekly Monthly Quarterly Yearly Less thanyearly
Ad-hoc No strategy inplace
Better cashflow Worse Cashflow
16 Copyright © 2015 Veritas Technologies LLC
Take action: create a standard for data classificationHow an organisation classifies or tags the data it stores
14% 16%
33% 35% 36% 36%
44%
Organisation'sdata retention
policy
Description Age Type User Project Sensitivity
17 Copyright © 2015 Veritas Technologies LLC
More sophisticated Less sophisticated
Assume control: nudge employee behaviourTop risk factors IT professionals should be most worried about
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Employees being careless with how they handle company data 1
Mobile platforms not being suitable for the secure transport
of data between on-premise and cloud servers2
Individual departments deploying their own services
and not considering data/information management3
Ownership and governance of personal
data held on company devices4
42%
33%
30%
25%
Content
19 Copyright © 2015 Veritas Technologies LLC
1 The Databerg
2 What’s feeding the Databerg?
3 How do we shine a light on the Databerg?
4 How can Veritas help?
Identify dark data, expose risk and identify valuable
information
Define a workable information governance strategy
for unstructured data with c-level sponsorship that
encourages compliant user behaviour
Increase business agility by enabling
continuity of service in the cloud
20 Copyright © 2015 Veritas Technologies LLC
Three Veritas Recommendations
3
2
1
HARNESSING THE POWER OF INFORMATION
INFORMATION AVAILABILITY INFORMATION INSIGHT
- WHAT YOU NEED
- WHEN YOU NEED IT
- WHEREVER IT RESIDES
- KNOW WHAT YOU HAVE
- LEVERAGE WHAT YOU KNOW
- MAKE BETTER DECISIONS
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I N F O R M A T I O N O R C H E S T R A T I O N I N F O R M A T I O N F A B R I C
VERITAS | BUILD TOWARDS THE NEXT-GENERATION
“Velocity” “RaaS” Information Map Retention Management
ARCHIVINGBACKUP & RECOVERY BUSINESS CONTINUITY DISASTER RECOVERYSTORAGE MANAGEMENT eDISCOVERY FILE CLASSIFICATION
SHARED IP
22 Copyright © 2015 Veritas Technologies LLC
INFORMATION AVAILABILITY INFORMATION INSIGHT
- WHAT YOU NEED
- WHEN YOU NEED IT
- WHEREVER IT RESIDES
- KNOW WHAT YOU HAVE
- LEVERAGE WHAT YOU KNOW
- MAKE BETTER DECISIONS
Thank you!
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