Version 1.7.0 (26/Mar/2018) 1 · Version 1.7.0 (26/Mar/2018) 12 Specifications Dimensions (pixel)...

Version 1.7.0 (26/Mar/2018) 1

take

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Index

General Guidelines 5

Submission of ads 5

Deadlines 5

Channels 5

Specifications 5

RichMedia 6

Roles 6

Approved Adservers 6

HTML5Manual 7

Size of simple ad 7

Size of TAGged ads / 2 steps (Polite) 7

Click Tag 7

Maxiboard 8

Specifications 8

Billboard 9

Specifications 9

Half Page 10

Specifications 10

Medium Rectangle + Medium Mobile Rectangle 11

Specifications 12

Ad Guidelines 12

Mobile Banner 13

Specifications 13

Super Banner 14

Specifications 14

Super Leaderboard 15

Specifications 15

Take Over - Globoplay 16

Ad Guidelines 17

Video 19

Specifications 19

FullScreen 21

Specifications 22

Ad Guidelines 22

Outlimit 23

Specifications 24

Ad Guidelines 24

Peelback 25

Specifications 25

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Ad Guidelines 26

Side Tab 27

Specifications 28

Ad Guidelines 28

Expandable 29

Specifications 30

Ad Guidelines 30

Video Banner 31

Specifications 31

Ad Guidelines 31

Video Banner | Integrated Medium Rectangle 32

Specifications 32

Ad Guidelines 32

Mobile Fullscreen 33

Specifications 33

Expandable Mobile Banner 34

Specifications 34

Carousel 35

Layout 1 35

Layout 2 36

How Carousel works (desktop) 36

How Carousel works (mobile) 37

Specifications 37

Ad Guidelines 37

Special Publicist Headline 38

Specifications 38

Native Video Ad 39

Specifications 39

Headline Photo Ad 40

Specifications 40

Headline Video Ad 41

Specifications 41

Guidelines & Tips 42

JPG Images 42

GIF Images 42

PNG Images 43

Comparison between JPG, PNG and GIF 44

Margin 44

Video (pre-roll) 44

MP4 Video format specifications: 44

AVI and MOV Video format specifications: 44

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What cannot be submitted 45

General Guidelines: 45

Audio 45

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General Guidelines

Submission of ads For HTML5 files: ZIP folder

For third-party TAGs: XLS, XLSX, HTML or TXT files

Deadlines The deadlines for functional tests and programming vary according to the format chosen, so we divided our formats into 5 categories for better understanding:

TYPE GROUP DEADLINE CONSIDERATIONS

COMMON

BANNERS

BLUE

The deadline for receipt is

*1 business day before

the date of placement.

This group is made up of

common, non-complex

banners.

VIDEO

GREEN

The deadline for receipt is

2 business days before the

date of placement.

This group consists of videos

which require further

validation processes.

RICH MEDIA

PURPLE

**3 business days

This group is made up of RichMedia banners, which require more complex validation processes.

NATIVE

ORANGE

The deadline for receipt is 1 business day before the date of placement.

This group is made up of native formats. They are not complex banners, but they need validation mainly in regard to their size.

* the deadline for receipt of TAKEOVER is 2 business days. **verify the flow and deadlines for sending RichMedia ads.

Channels Ask your Business Analyst if there are any restrictions on the placement of the format on the chosen channel.

IMPORTANT: Corrections should be made by the agency/client/Adserver returning the flow. Thus, it is very important to receive the material before this deadline, so that in case of an eventual correction we have reasonable time to address it. If the ad requires many adjustments, and they jeopardize the deadlines for failing to comply with the placement/Adserver specifications, there is no placement guarantee.

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Specifications Many advertising formats have differences in their specifications, so always consult the manual of the chosen format prior to its production.

RichMedia If the format is RichMedia, the material must be sent to an approved third-party AdServer.

Globo must receive a TAG from the chosen third-party or from the agency.

Roles Globo (Responsible for providing the format - Advertising space)

Scope & Responsibility

• Provide information about the format

• Validate the TAG

Agency (Produce ad to the specifications)


• Creation (Art)

• Produce the ad in HTML5 (animations / codes) based on the

chosen Adserver's template/specifications

• Test on all browsers and devices on which the ad will run

Third-party Richmedia Adserver (Make adjustments to the ad already produced in the template)


• Provide the format template

• Make adjustments related to metrics

• Give the necessary support to the agency in the adaptation of the ad.

• Reports

• Hosting of the ad

The advertiser is free to choose the Adserver, provided it is approved by Globo, otherwise it

shall undergo the third-party certification process.

Approved Adservers If the approved third-party Adserver is not on the Globo Partner list, the agency shall use its own flow and send the TAG to Globo up to *2 business days prior to the placement for validations and eventual adjustments.

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HTML5 Manual

Guide to the definitions and standards to place HTML5 ads on Globo.com.

Size of simple ad

Following the most recent IAB guidelines, we consider the values below as the size

limit for placement of creative content on Globo.com.

Area (LxH) Dimension (pixels) Maximum size (KB)

S 320x50 / 300x50 50

M 970x90 / 300x250 150

MM 970x150 200

L 970x250 / 300x600 250

Size of TAGged ads / 2 steps (Polite)

Area (LxH) Dimension (pixels)

Maximum size

Initial load (KB)

Maximum size

subload (KB)

S 320x50 / 300x50 50 100

M 970x90 / 300x250 150 300

MM 970x150 200 400

L 970x250 / 300x600 250 500

The Initial Load value is the sum of the size of all files requested before

DOMContentLoaded. Check with your Adserver what size is required for this step.

The subload value is the sum of the size of all requested files (automatically

started without any user interaction) after DOMContentLoaded.

For more information access:

https://www.iab.com/wp-content/uploads/2017/08/IABNewAdPortfolio_FINAL_2017.pdf

To download the manual, click on the link below:

http://anuncie.globo.com/redeglobo/formatos/index.html?f=169

Click Tag Information about Click Tag is in the HTML5 Manual Document, found at the link above.

https://www.iab.com/wp-content/uploads/2017/08/IABNewAdPortfolio_FINAL_2017.pdf

http://anuncie.globo.com/redeglobo/formatos/index.html?f=169

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Maxiboard

Specifications

Dimensions (pixel) 970x150

Size (zip) Up to 200KB

File Types Jpg, Gif, Png, HTML 5

Ad length limit No limit (looping allowed)

Size (TAG) Up to 200KB (init) / 400KB (subload)

Audio Yes, with post-click activation

COMMON

BANNERS

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Billboard

Specifications







COMMON

BANNERS

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Half Page

Specifications







COMMON

BANNERS

Half Page

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Medium Rectangle + Medium Mobile

Rectangle

COMMON

BANNERS

Medium Rectangle

Medium Rectangle

Medium Rectangle

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Specifications


Size (zip) Up to150KB





Ad Guidelines

- The medium rectangle is an integrated format for desktop and mobile, which has the same technical specification for both devices.

- The placement of Medium Rectangle + Medium Mobile Rectangle on video banners must comply with the RichMedia technical specifications specific for the integrated medium rectangle.

COMMON

BANNERS

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Mobile Banner

Specifications






COMMON

BANNERS

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Super Banner

Specifications





Size (TAG) Até 100KB (init) / 200KB (subload)

Audio Yes, with post click activation

COMMON

BANNERS

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Super Leaderboard

Specifications

Dimension (pixel) 970x90

Size (zip) Up 150KB



Size (TAG) Até 150KB (init) / 300KB (subload)


COMMON

BANNERS

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Take Over - Globoplay

BANNERS

COMUNS

COMMON

BANNERS

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Specifications

Logo Dimensions (optional) 450 x 315

Landscape Dimensions (horizontal) 1600 x 900 (content area 1200 x 790)

Small Portrait Dimensions (vertical) 500 x 667 (content area 376 x 567)

Large Portrait Dimensions (vertical) 768 x 1024 (content area 576 x 884)

Logo Size (kb) Up to 100 kb

Landscape Size (horizontal) Up to 400 kb (Jpg, Png or Gif)

Up to 800 kb (Animated Gif)

Small Portrait Size (vertical) Up to 100 kb (Jpg, Png or Gif)


Large Portrait Size (vertical) Up to 200 kb (Jpg, Png or Gif)


File types* Jpg, Png or Gif


Ad Guidelines

- It is necessary to send the four images (Logo, Landscape, Small Portrait, Large Portrait) for the placement of the format.

- Only the logo image allows transparent background. The logo comes after the image and is centered. If the image already contains the logo, it is not necessary.

- The deadline for receipt of the material is 2 business days.

* Please send only one of the file types chosen

COMMON

BANNERS

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Application

COMMON

BANNERS

Content area

(Large Portrait)

Content area Content area

(Small Portrait)

Content area

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Video

Specifications

Initial Dimensions (pixel) See Video Format

Size (kb) No limit for videos sent directly.

VAST tag from third-parties – please check third-party Adserver size limit

File Types MP4, MOV or AVI

Length of video Up to 7s (bumper), up to 30s (no skip) and up to 180s (with skip).

Note for third-party videos* Must be at least 8 seconds long.

See documents on video

VIDEO

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Material Guidelines

- Videos with skip can be placed on Globo's editorial videos of any length. Thirty-seconds no-skip videos can only be placed on editorial videos longer than 1 minute.

- Videos from 31 to 180 seconds must have skip option.

- Videos hosted by third-party Adservers that need skip button must be at least 8 seconds long. Because of a player limitation, shorter videos do not support skip button, so they cannot be placed.

Attention: Videos of 30 seconds or more, with Skip, shall be accompanied by a 7-second video that will run exclusively on iOS devices. This is due to the restriction for skip featured by video players of iOS devices. If this video is not sent, placement on iOS devices will not occur.

VIDEO

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FullScreen

RICH

MEDIA

Content area Content area

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Specifications

Initial Dimensions (pixel) Super Leaderboard – 970 x 90

Medium Rectangle – 300 x 250 Maxiboard – 970 x 150 Billboard – 970 x 250

Expanded Dimensions (pixel) 1024x768 (content area)

Size* Of the initial format chosen (TAG)

File Types HTML 5

Transparency Supports alpha channels and transparency

Ad length Limit Up to 15 seconds (expanded ad)

Video Up to 2Mb and Streaming up to 10Mb


* Sum of subload + size initiated by the user (after interaction with the ad) must be 2Mb,

for example, if a Billboard with a size of 500kb is used, the post-click Fullscreen must be

up to 1.5Mb.

Ad Guidelines

After the user clicks, the ad will be full screen, but the content area of the creative content will have the dimensions of up to 1024x768px.

-The format is only executed after the user interacts with the original ad (Super Leaderboard - 970x90, Medium Rectangle - 300x250, Maxiboard - 970x150 and Billboard – 970x250)

-If the ad contains video, the ad length will be 15s + the total length of the video

-If the video is loaded after user interaction via click or streaming, it can be up to 10Mb.

-This is a rich media format. Thus, it is exclusively provided through third-party Adserver tag and should be considered within the scope presented in this manual.

RICH

MEDIA

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Outlimit

RICH

MEDIA

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Specifications

Initial Dimensions (pixel) Super Leaderboard – 970 x 90 Medium Rectangle – 300 x 250 Maxiboard – 970 x 150 Billboard – 970 x 250

Expanded Dimensions (pixel) 1055x500 (Globo.com homepage) 970x500 (Other homepages)

Size* Of the initial format chosen (TAG)

File Types HTML 5

Transparency Supports alpha channels and transparency

Ad Length Limit Up to 15 seconds (expanded ad)




for example, if a Billboard with a size of 500kb is used, the post-click Fullscreen must be

up to 1.5Mb.

Ad Guidelines

-The format is only executed after the user interacts with the original ad (Super Leaderboard - 970x90, Medium Rectangle - 300x250, Maxiboard - 970x150 and Billboard – 970x250).


-If the video is loaded after user interaction via click or streaming, it can be up to 10Mb.

-Before interaction the dimensions of the ad vary according to the chosen format− After the user clicks, the ad will simulate an intervention of the content of the page and the content area of creative content will have the initial dimensions specified.

- This is a rich media format. Thus, it is exclusively provided through third-party Adserver tag and should be considered within the scope and flow presented in this manual.

RICH

MEDIA

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Peelback

Specifications

Initial dimensions (pixel) 80x80

Expanded dimensions (pixel) 500x500

Size* Up to 200KB (init) / 400KB (subload)

File types HTML 5

Ad length limit Up to 15 seconds (expanded ad)



RICH

MEDIA

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for example, if the initial size of the ad is 400kb, the expanded ad must be up to 1.6Mb.

Ad Guidelines

-The format is only executed after the user interacts with the original 80x80 ad - If the ad contains video, the ad length will be 15s + the total length of the video

-If the video is loaded after user interaction via click or streaming it can be up to 10Mb.


RICH

MEDIA

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Side Tab

RICH

MEDIA

Content area

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Specifications

Initial Dimensions (pixel) A side tab simulating a bookmark

Expanded Dimensions (pixel) From 500x600 up to 500x1000

Size (TAG)* Up to 200KB (init) / 400KB (subload)

File Types HTML 5

Ad length Up to 15 seconds (expanded ad)




for example, if the initial size of the ad is 400kb, the expanded ad must be up to 1.6Mb.

Ad Guidelines

-If the ad contains video, the ad length will be 15s + the total length of the video -If the video is loaded after user interaction via click or streaming it can be up to 10Mb.


RICH

MEDIA

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Expandable

RICH

MEDIA

Expandable - Initial

Expandable - Final

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Specifications

Initial Dimensions (pixel) Super Leaderboard – 970 x 90 Maxiboard – 970 x 150

Final Dimensions (pixel)* 970x250

Size (TAG) Of the initial format chosen (TAG)

File Types HTML 5

Ad length Up to 15 seconds (expanded ad)



Ad Guidelines

-After clicking, the ad expands pushing the content.


-If the video is loaded after user interaction via click or streaming it can be up to 10Mb.


RICH

MEDIA

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Video Banner

Specifications

Initial Dimensions (pixel) Super Leaderboard – 970 x 90 Maxiboard – 970 x 150 Billboard – 970 x 250

Size (TAG) Of the initial chosen format (TAG)

File Types HTML 5

Ad length Limit will be the video length

Video Up to 2Mb and post-click streaming up to 10Mb


Ad Guidelines

- video auto-play of 5 seconds allowed. The video may only continue after the user clicks.

- videos should preferable has lightbox format to improve the user experience. This is a rich media format. Thus, it is exclusively provided through third-party Adserver tag and should be considered within the scope and flow presented in this manual.

RICH

MEDIA

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Video Banner | Integrated Medium

Rectangle

Specifications

Initial Dimensions (pixel) Rectangle – 300x250


File Types HTML 5

Ad length Limit will be the video length

Desktop Video Up to 2Mb and post-click streaming up to 10Mb

Mobile Video Up to 1Mb and post-click streaming up to 5Mb


Ad Guidelines

- video auto-play of 5 seconds allowed. The video may only continue after the user clicks.

- videos should preferable has lightbox format to improve the user experience.

-The medium rectangle is an integrated format for desktop and mobile, which has the same technical specifications for both devices. This is why the video banner specification for Medium Rectangle + Mobile Medium Rectangle (300x250) is different from other formats (970x90, 970x150 e 970x250).


RICH

MEDIA

Medium Rectangle

Medium Rectangle

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Mobile Fullscreen

Specifications

Initial Dimensions (pixel) Mobile Banner 320x50

Medium Rectangle 300x250

Expanded Dimensions 100% x 100%



Ad Length Limit Up to 15 seconds (expanded ad)

Video Up to 1Mb and post-click streaming up to 5Mb.



for example, if the initial size of the ad is 100kb, the full screen ad must be up to 900KB.

-Other video specifications must be provided by the respective third-party Adserver. The video must be loaded after user interaction, on full screen. - This is a rich media format. Thus, it is exclusively provided through third-party Adserver tag and should be considered within the scope and flow presented in this manual.

RICH

MEDIA

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Expandable Mobile Banner

Specifications

Initial Dimensions(pixel) Mobile Banner 320x50

Expanded Dimensions 320x250



Video Up to 1Mb and post-click Streaming up to 10Mb.



for example, if the initial size of the ad is 100kb, the expanded ad must be up to 900KB.

- This is a rich media format. Thus, it is exclusively provided through third-party Adserver tag and should be considered within the scope and flow presented in this manual

RICH

MEDIA

s content when expanding

Pull content when expanding

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Carousel Layout 1

NATIVE

Image Image

Image Image

Headline Title Headline subtitle

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Layout 2

How carousel works (desktop)

Image Image Image Image Image Image Image Image

Mandatory Logo

Limit of component mask, may vary according to resolution

Image Image

Image

Image Headline Title Headline subtitle

NATIVE

Image Image Image


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How carousel works (Mobile)

Specifications

Post images (pixel)* 400 x 300 - if they are smaller, the proportion must be maintained.

Total of 4 images.

Image Size (kb) 60 kb (per image)

File Types Jpg, Gif, Png

Title (Mandatory) Up to 20 characters and no minimum.

Subtitle (Mandatory) Up to 45 characters and no minimum.

Ad Guidelines *The last image of the carousel is required to have the advertiser's logo.

*The title and subtitle are unique for all carousel images

NATIVE

Image Image Image Image Image

Mandatory Logo

Image Image Image


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Special Publicist Headline

Specifications

Post Image (pixel) 16:9, 424 x 237 - if it is smaller, the proportion must be maintained.

Post Image Size (kb) 60 kb

Post File Types Jpg, Gif, Png

Logo Image (Mandatory) 105 x 27px (mandatory transparent background)

Logo Size (kb) 10 kb

Logo File Types Png

Title (Mandatory) Recommended 55 characters, with a maximum of 80 and no minimum.

Subtitle (Mandatory) Recommended 125 characters, with a maximum of 180 and no minimum.

NATIVE

Image

Special Publicist Headline Title We recommend 125 to 180 characters, with no minimum

Image

Logo

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Native Video Ad

Specifications

Post Video (pixel) 16:9, dimensions 640 x 360

Ad Length We recommend videos between 7 and 30 seconds. No more than 1 minute.

File Types MP4, MOV, AVI and VAST 3.0

NATIVE

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Headline Photo Ad

Specifications

Post Image (pixel) 16:9, min 424 x 237 – (if it is smaller, the proportion must be maintained.)

Post Image Size (kb) 80 kb

Post File Types Jpg, Gif, Png

Logo Image (Mandatory) Max height of 30px by width of 70px (mandatory transparent background)

Logo Size (kb) Max 20 kb

Logo File Types Png


Subtitle(Optional) Recommended 125 characters, with a maximum of 180 and no minimum.

Advertisement (Selection) You must select between ADVERTISEMENT and ADVERTISING SPECIAL.

NATIVE

Logo

Headline Title We recommend 125 to 180 characters, with no minimum

Image

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Headline Video Ad

Specifications

Post Video(pixel) 16:9, dimension 640 x 360

Ad Length We recommend videos between 7 and 30 seconds. No more than 1 minute.

File Types MP4, MOV, AVI and VAST 3.0

Logo Image (Mandatory) Max height of 30px by width of 70px (mandatory transparent background)

Logo Size (kb) Max 20 kb

Logo File Types Png


Subtitle(Optional) Recommended 125 characters, with a maximum of 180 and no minimum.

Advertisement (Selection) You must select between ADVERTISEMENT and ADVERTISING SPECIAL.

NATIVE

Headline Title We recommend 125 to 180 characters, with no minimum

Logo

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Guidelines and Tips

JPG Images The JPG format is used for photographic images or images with many colors with gradient. JPG

images can vary the size (kb) according to the export quality and their dimensions, each

software has its own export feature, which you must configure according to your preferences.

You can minimize export quality as long as it does not influence the image visually and does

pixelate the image (see examples below).

Example of exported images with different qualities.

In this case, up to 40% is acceptable, but the recommended would be 60%. Remember

this may vary according to the type of image and amount of colors used.

Zoomed

GIF Images With the GIF format you can create animations made up of several images compressed into

one, with the option to use transparency in empty areas. You can also create a unique GIF

image without animation.

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This format has a limited color palette (256 maximum), preventing its practical use in

photo compression. Because of this limitation, the GIF format is used to store icons, small

animations or images with large areas of flat colors. Not recommended for photos.

A GIF animation with photos makes the file very large, meaning your images will not be

clean and will be difficult to publish.

Photo Comparison

Vector Image Comparison

PNG Images The PNG format allows you to remove the background from images using the alpha channel.

The alpha channel, unlike GIF transparency, is able to define the level of opacity of each pixel,

the most used are PNG-32, PNG-24 and PNG-8, the difference between them is the amount of

colors involved in the process of exporting and the alpha channel.

File (Bits) Colors Alpha / Opacity

PNG-8 1 to 256 Not supported

PNG-24 1 to 16277216 Not supported

PNG-32 1 to 16277216 Supported

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Comparison between JPG, PNG and GIF

Margin All banners whose background color is equal to the background color of the page (white

or gray) must have a black margin, 1px thick.

Video (pre-roll)

MP4 Video format specifications:

Widescreen Aspect (16:9) *BEST OPTION*

- Codec H.264 High Profile - 720p (1280x720) OR 1080p (1920x1080).

- Frame Rate 29.97fps, 2.5 Mbps (0.2 bpp).

- The video must be deinterlaced “encoded" with the “deinterlace” option selected.

- Audio: MP3, 192kbps, Stereo, 48kHz.

- Length: 15 or 30 seconds for Pre-Roll commercials.

AVI and MOV Video format specifications:

Widescreen Aspect (16:9)

Video Codecs:

- HDV 720p (1080x720) OR 1080p (1920x1080)

- Frame Rate 29.97fps, 50Mbps

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* The factor 0.9 or 1.0 is the pixel aspect, where 1.0 is square and 0.9 is rectangular.

What cannot be submitted:

-Videos with frame rate different from 29.97fps. Below this value, the video loses continuity because of duplicating frames and overloads the processing time unnecessarily. - Different encapsulations of AVI, MOV and MP4. - Stereo audio with sound on only one of the channels.

General Guidelines: - We recommend using Adobe Premiere CS4 or higher.

Warning: The video must have CRT for internet, in accordance with Law nº 10454, May

13 of 2002 (on remission of the Contribution for the Development of the Film Industry -

Condecine).

-Videos can be submitted three ways:

1. Sending of video file directly to the commercial analyst.

2. In VAST template - noting that the template VAST 3 is accepted. It must be hosted

by an approved third-party Adserver.

3. In VPAID template - There are VPAID Flash templates and HTML5 VPAID templates -

because of the player used, we only accept the HTML5 VPAID template. It must be

hosted by an approved third-party Adserver.

Audio The audio of the ad must be activated after user interaction with a click. it must be

signalized the presence of sound by means of an icon, as shown below.

Sound inactive when loading the ad

The button should always be in the lower right corner and should be 30x30 pixels in size.

The video must be deinterlaced “encoded" with the “deinterlace” option selected.

Audio: PCM 16bits, stereo, 44100Hz.

Length: 15 or 30 seconds for Pre-Roll commercials

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RIGHT WRONG

User interaction and activation of audio.

Interaction with audio click button Activation of audio

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