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Deploying UC: What About My Network?

The current wave of UC and converged communications innovation is taking place in the SMB/SME segment, a

technology/innovation-oriented segment that is looking for new, effective ways of optimizing their voice, data and video

communications. Yet, these businesses face a major challenge —before UC applications can be deployed, the network

architecture must be in place. In order to effectively deploy multiple real-time applications and services, SMBs must figure out a way to optimize last mile access to the IP network. Other considerations include QoS, security and bandwidth needs, as

well as how to serve mobile workers through integrated wireless premise solutions.

Joda SchaumbergDirector, Unified Collaboration

Global Crossing

Kim ShorbUC Product Manager

NetQoS, Inc.  

Jim GreenwayVP of Products and Marketing

U4EA

John CroceCEO

Phybridge Inc.

Shane Magness Telephony Channel Sales Manager

Para Systems, Inc. / Minuteman Power Technologies

Joda SchaumbergDirector, Unified Collaboration

Global Crossing

Kim ShorbUC Product Manager

NetQoS, Inc.  

Jim GreenwayVP of Products and Marketing

U4EA

John CroceCEO

Phybridge Inc.

Shane Magness Telephony Channel Sales Manager

Para Systems, Inc. / Minuteman Power Technologies

Deploying UC: What About My Network?

Douglas GreenTelecom Reseller

Douglas GreenTelecom Reseller

Nortel

Avaya

Cisco

Total PBX Share of Line Shipments

2007 2008

NEC

% Share

Shipments areSlowing.

Cisco’s growth has gone flat.

Nortel isChapter 11.

Will this patternChange?

Deploying UC: What About My Network?

10 years out, the majority of shipments are Hybrid or VoIP

The majority of the installed base:TDM-

Opportunity or Challenge?

1. Why has implementation and migration of VOIP been much slower then slower then originally projected?

2. Will the recession speed up the migration or slow it down?

3. Are actual customers truly aware of the opportunities and also the challenges?

4. Why are so many dealers and resellers so poorly trained (or is training a barrier)?

Deploying UC: What About My Network?

• Can wee speed the market?• Where are the opportunities to growth?

QoS?Vendors?Infrastructure?

Deploying UC: What About My Network?

• What are the barriers?From Kim we have these questions…1. How can a customer proactively know if their VoIP performance is good or bad – without

having to hear directly from the end user?2. Does Microsoft’s use of wideband codecs in OCS create any challenges for the user?3. Is QoS required when deploying VoIP?

Deploying UC: What About My Network?

• Recession: Real ROI• Are actual customers truly aware of the

opportunities and also the challenges?• Can we:

Save moneyMake money

Save time

Does this really do the job for SMBs?

Deploying UC: What About My Network?

• Major Structural Issues

Vendor trainingPower

Other….

Are we ready to really serve SMBs?

Deploying UC: What About My Network?