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When togo pitch deck

Date post: 13-Apr-2017
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What if you could always be in the right place at the right time ? Introducing WhenToGo Data Engine.
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Page 1: When togo pitch deck

What if you could always be in the right place at the right time?

Introducing WhenToGo Data Engine.

Page 2: When togo pitch deck

When you travel, what makes the timing right?

● Jordan: “I like to travel when it’s not too hot and definitely stay away from monsoon seasons”

● George: “I try to find opportunities to save money on tickets and accommodation when traveling in off peak or low season”

● Julia: “I plan my trips around the idea of avoiding winter”

● Tim: “I check what are most touristy months and avoid those. I don’t like to be part of the crowd”

● Jacklyn: “I definitely check for events or cool festivals around my destination”

● Fabio: “I dive and I like adventure trekking, I have to check the seasons all the time”

Here’s what our users say.

Page 3: When togo pitch deck

How do travelers currently figure out the best timing to travel?

We interviewed 200+ millennial travelers. Here’s how they do it.

They Google. Same queries over and over again.When is the best time to visit Spain? When

is a good time to kitesurf in the

Caribbean? When is the touristy season in

Kyoto? Best time to see the Northern

Lights in Iceland? Where is the best beach

time in February?

And so on...

Page 4: When togo pitch deck

Do travel businesses help travelers answer these questions and get their timing right?

No, but we do. And with WhenToGo API travel businesses will do too.

Page 5: When togo pitch deck

WhenToGo is an engine that cross-references diverse sources of data and transforms disparate data points into streamlined, searchable and intelligent travel insights.Example of the engine in action - matching kitesurfing spots, seasons, conditions and travel distance via a mobile client

Page 6: When togo pitch deck

We combine data sources that haven’t been combined before to extract answers that are traditionally handled only by highly fragmented human expertise.

What kind of data? For example:● Climate patterns, climate

zones and seasonality● Crowdedness & Tourist

Density● Peak/High/Shoulder/Low

season dynamics● Flight & Accommodation cost

fluctuations in seasons● Outdoor/adventure activities

& best conditions for them● Festivals and local

celebrations

Page 7: When togo pitch deck

AdvantagesSpeed & ConvenienceUsers get their answers as fast as Google converts currency. No more time wasted on research. All your answers in one place.

Cross-clientIn addition to the consumer app, our API enables any other platform to offer WhenToGo insights to their customers.

Flexible QueriesWe accommodate variety of query formats:

“When to go to Morocco?” “Where to go in April?” “Best treks in April?”

First-of-a-kindThe world has never been mapped by timing before. Our technology creates a new layer of travel insights that’s been overlooked by major travel platforms.

Page 8: When togo pitch deck

Market Landscape

Time consuming

Fast Answers

Limited Data

Full Picture

Page 9: When togo pitch deck

Product & Market ValidationSignups opened March 2015, MVP in progress.

4K+ signups on beta waiting list without any marketing/advertising spend.

Conducted 200+ interviews with target users to refine most important timing factors.

Thousands of booking platforms are losing $3 trillion in abandoned bookings every year with one of the major reasons being travelers leaving their sites to research more information about destinations.

This drives booking platforms to look for new ways to improve their look-to-book ratios, engage their users and become one-stop source of travel information.

By 2020, 320 million international trips are expected to be made by youth travelers each year, a staggering 47% increase from 217 million in 2013.

With job market and tech evolving millennials are becoming more migratory, adventure seeking and tend to make travel an integral part of their lives.

Page 10: When togo pitch deck

Business Model

Free consumer web and mobile apps for individual travelers.

Tiers based API services providing travel businesses with instant capability to plug in WhenToGo recommendations for their customers and leads.

Pricing based on $0,05 per API call

Page 11: When togo pitch deck

Founders have known each other for 10 years, worked together on tech products for over 7 years and traveled together for over 6 years.

whatsitlikeapp.com | @whatsitlikeapp [email protected]

Marina JaneikoCEO & UX Designer

Previously - Recurrency.us [email protected]

Oleg JaneikoCTO & Full Stack Engineer

Previously - Apple [email protected]


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