Do not (only) monitor Social Media

Whitevector in brief

We analyse social media to help consumer brands increase their visibility and improve marketing planning.

Our product is Chat Reports online service, based on automatic data collection.

Analyses social media globally and on local European market level.

Our clients are consumer brands and we partner up with agencies.

Founded in 2006, we have worked with over 250 clients and partners across Nordics, UK, Continental Europe and Russia.

Social Media: the Potential

PAID AUDIENCE Bought media

EARNED AUDIENCE Social media

A mention in an online discussion is the third most usual reason for a visitor to end up on a site and second most significant driver in consumer buying *.

* eMedia, Nielsen

Are you using the potential of your Earned Audience?

Buying decisions are largely influenced by online discussions: Are you optimising your brand visibility against competition in consumer discussions?

Internet is the most significant media among 15-34 year old consumers*:Do you know what drives your traffic and sales in social media?

Social media is a direct source of consumer insight and target groups:Are you optimising your marketing planning by listening to consumers ?

Whitevector provides you the needed information to make this happen.* eMedia 2010 Research

Analysis as a processWhitevector collects comments from social media sources:

BlogsSocial networksDiscussion forumsNews & Media sites

The content of each comment is analysed in the web-service Chat Reports:

Visibility analysisInfluential sitesInfluential keywordsPositive and negative tone

Clients gain access to both the online service and created reports:

’Discussion monitoring’-viewSummaries and alertsWeekly and monthly PDF reporting

Weekly buzz monitoring reportFor customer service and reputation management

Spot volume peaks and changes in competitive share-of-voice and sentiment to spot appealing topics

Use most relevant, positive and negative comments to engage with Customer Service or to react with PR

Weekly Reports:How to use and benefit from them?

Adding listening to consumer feedback as a part of the organization’s processes

Understanding the change in online visibility:

Change in visibility when compared to competitorsHow has the tone of discussion changed?Is the overall category activating consumers more or less?

A cost-efficient tool for Customer Service – helps to manage feedback and participate in discussions

A useful tool for Communications – helps with identifying the most vital topics and discussions for reputation management

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Monthly Reports: Category and brand reports

Development of own brand and category in terms of activity and visibility

Change in positive and negative discussions and comparisons to competitors

Most usual words associated with brand and category

Measuring and monitoring of social network activity

Monthly Reports:How to use and benefit from them?

Supporting marketing measurement and objectives:

Measures for online visibility, competitor monitoring and social network activityCampaign influence on visibilityExpanding web-analytics: what happens before visitors reach your website?

Identifying opportunities:

Analysis of visibility and traffic drivers, are there new phenomena in social media that you could find useful?

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Monthly Reports:Consumer research and online influence

Consumer Research report:

Preference researchDevelopment of most popular product features and keywordsDevelopoment of brand image

Online influence:

Most influential forumsMost influential media sitesMost influential blogs as well as e.g. Twitter-profiles

Monthly Reports:How to use and benefit from them?

Modifying Marketing message:

Understanding own position and strengthsIdentifying topics that activate consumers the most, and using this in conceptualising and communication

Focusing marketing procedures:

Emphasising most popular topics in search engine marketing, regarding your categoryFocusing online media efforts on sites that activate discussions related to own brand and categoryBlogger contacting, participating in discussions

Gathering focus group data:

Which points of interest make communities come together?

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Our service concept

Human analysis:

Weekly or monthly summary of metrics

and qualitative

Continuous subscription:

Online dashboard for ad hoc research and qualitative analysis

Weekly and monthly emailed summaries and

PDF reports

+ Customer Support

Social mediamapping project:

Does social media feel fragmented ?

Is it hard to determine metrics to monitor?

Social media mapping project provides an easy first step to social media

analysis.

How to get started?

Book a free product demo!

Tommi Lehtonen+358-50-511-4386tommi.lehtonen@whitevector.com

www.whitevector.comwww.chatreports.com