Writing Headlines That Will GetYou All The Lamborghinis, Love,

And Everything ElseThat You Want

“Remember, the way to a man'sheart isn't through his stomach,

it's through his chest, like inIndiana Jones and the

Temple of Doom.”Julia Segal

Why Lead With Money,Health, And Love?

But Remember… You Don’tWanna Be Selling Too Far

In Advance

Eben Pagan’s7 Power Headline Formulas

Features, Advantages, andBenefits

• Air conditioning is the feature.• The Advantage is what the air conditioner

does. It cools the air inside your car.• The Benefit of the cool air inside your car

is that you can drive on a hot day andkeep the windows rolled up and stay coollike the sweat from a snowman inside yourcar.

#1: Result (Benefit) Focus:How To Get [Result] [Quickly] [Without Risk]

#2: Pain Focus:How To [Eliminate Specific Pain] [Without More Pain]

#3: Situation Focus:If [Specific Emotional Hot Button Situation Is Happening],

Then [Worst Fear Might Be True]

#4: Action Focus:What To Do If [Specific Hot Button Situation]

Another variation on… #4: Action Focus:What To Do If [Specific Hot Button Situation]

#5: Approach Focus:Why [Common-Sense Approach] Doesn’t Work…

And What To Do About It

#6: Customer Focus:10 Mistakes Most [Customer Description] Make [In

Situation] – And How To Avoid Them

#7: Magic:How To [Turn Problem] [Into Benefit]

Never Again Be Lost For A World Class Headline WhenYou Use Eben Pagan’s 7 Power Headline Formulas

• #1: Result (Benefit) Focus: How To Get [Result] [Quickly][Without Risk]

• #2: Pain Focus: How To [Eliminate Specific Pain] [Without MorePain]

• #3: Situation Focus: If [Specific Emotional Hot Button SituationIs Happening], Then [Worst Fear Might Be True]

• #4: Action Focus: What To Do If [Specific Hot Button Situation]• #5: Approach Focus: Why [Common-Sense Approach] Doesn’t

Work… And What To Do About It• #6: Customer Focus: 10 Mistakes Most [Customer Description]

Make [In Situation] – And How To Avoid Them• #7: Magic: How To [Turn Problem] [Into Benefit]