Date post: | 19-May-2015 |
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ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 1ZOOMFITNESS 2014
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 2
TABLE OF CONTENTS2 TABLE OF CONTENTS
3 WELCOME TO ZOOM MEDIA.
5 THE ZOOMFITNESS™ NETWORK (USA)
6 ZOOMFITNESS™ VIDEO NETWORK
7 FIXED MEDIA
8 ZOOM CARDIO PERSONAL TOUCHSCREENS
9 ZOOM CARDIO MULTIPLE TOUCHPOINTS
10 EXPERIENTIAL OFFERINGS
11 ZOOM360 INTEGRATION
12 THE FITNESS AUDIENCE
13 INFLUENTIAL AND ACTIVE AUDIENCE.
14 THEY LIKE THE BEST
15 TALK ABOUT PURCHASING POWER
16 THE FITNESS STATE-OF-MIND
17 IT’S THE IDEAL AUDIENCE
18 LIGHT TV VIEWERS
19 MEASURED MEDIA
20 YOU’RE IN GOOD COMPANY
21 OFFICES
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 3
WELCOME TO ZOOM MEDIA.Zoom Media is one of the world’s largest operators of place-based media networks. Offering digital, static, experiential and social media solutions, Zoom engages tens of millions of viewers as they workout in health clubs, compete in recreation centers and socialize in sports bars… providing advertisers high impact targeted audiences with 360 degree media integrations.
ZOOM MEDIA... building relationships between brands & active lifestyle consumers.
ZOOM USAZOOMFITNESS™2,300 + HEALTH CLUBS
ZOOMSOCIAL™2,000 + BARS & NIGHTLIFE VENUES
ZOOMMURALS™TARGETED URBAN MARKETING
ZOOM EXPERIENTIALSAMPLING & PROMOTIONS
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 4
ZoomFitness is the primary media platform used by thousands of the world’s leading health clubs to entertain, educate and communicate with their members. Zoom is an integral part of the overall health club member experience.
Health club members have extraordinary income demographics, buying power and trend setting influence. Zoom reaches members while in a positive state-of-mind as they focus on their health and physical appearance... interact with friends... and just before they run errands, shop and go out for the evening. It’s the ideal audience being reached at the perfect time and place.
THE ZOOMFITNESS NETWORK
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 5
THE ZOOMFITNESS™ NETWORK (USA)Zoom operates the largest fitness digital media network in the world. In the United States, Zoom partners with the who’s who of the fitness industry servicing over 2,300 health clubs in over 140 DMAs.
LA Fitness Gold’s GymPlanet FitnessBally Total Fitness
XSport FitnessNYSCBSCWSCPSC
Retro Fitness
Cardinal Fitness
Sport & Health
American Family
Charter Fitness
Club One
Spectrum
Las Vegas AC
California Family
Brick Bodies
Merritt AC
YMCA
Houstonian
Genesis Fitness
JCC
Maryland AC
The Rush
Powerhouse Gym
Fitworks
Healthtrax
Can Do Fitness
Court South
World GymGainesville Fitness
… and many, many more.
2,300+ DIGITAL VENUES
78 MINUTES PER VISIT
VENUE SPECIFIC BROADCAST
NIELSEN MEASURED
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 6
ZOOMFITNESS™ VIDEO NETWORK
ZOOM TELEVISION COMMERCIALS
ZOOM DIGITAL SIGNAGE
TELEVISION COMMERCIAL SPECS
All Sight, Sound & Motion ads run as full screen 16:9 landscape ads during commercial breaks.When Sight, Sound & Motion ads run in commercial breaks, video and audio is accessible to all members.
Zoom accepts the DPAA ‘‘Landscape HD 16:9’’ Standard Ad Unit, supporting full motion video (i.e. TV ad creative).
Aspect Ratio: 16:9 HD 1080p or 720p at 29.97 fps NTSC 720 x 480 also accepted
Digital Format Accepted:• MP4 –see production notes
• Uncompressed AVI• Uncompressed QuickTime MOV
All Digital Signage in Zoom’s Fitness Network run as 16:9 landscape ads.Digital Signage Ads in Zoom’s Fitness Network do not play audio content.
Zoom accepts the DPAA ‘‘Landscape HD 16:9’’ Standard Ad Unit. Can support full motion video (i.e. TV ad creative), Flash animation or static imagery.
Aspect Ratio: 16:9Dimensions: 1920 x 1080 HD 1080por 720p at 29.97 fps
Digital Format Accepted:• Adobe Flash –see production notes
• MP4 –see production notes
• Uncompressed AVI• Uncompressed QuickTime MOV
DIGITAL SIGNAGE SPECS
The ZoomFitness Video Network™ is seen on multiple overhead screens and can be heard through the ambient audio system throughout Zoom’s health club locations. The Network is branded for each fitness chain and features the music that members workout to, health and wellness content, sports schedules, entertainment updates and health club promotional announcements. Third party advertising options include Commercials or non-sound Digital Signage.
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 7
FIXED MEDIA
ZOOM BACKLIT BILLBOARDS Zoom Backlits are illuminated billboards installed in high traffic areas of the club. Zoom provides unprecedented proof of performance supported by dedicated field teams throughout the country.
ZOOM CLASSIC BILLBOARDS Zoom Classics are non-illuminated billboards installed in locker rooms. Zoom Classics facilitate gender specific campaigns reaching club members in an intimate and private setting.
FormatTrim Size: 24.75” x 32.75” Visible Area: 24” x 32” Live Area: 22” x 30”
Color4 process + 1 tint on back
PaperOpalinePhotorealistic Paper
BACKLIT BILLBOARD SPECS
Trim Size: 13” x 17”Visible Area: 11.876” x 15.938” Live Area: 10.876” x 14.938”
Color4 process
PaperZoom prefers printing on paper with recycled content such as Chorus Art 80lb. Gloss Cover.
CLASSIC BILLBOARD SPECS
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 8
ZOOM CARDIO PERSONAL TOUCHSCREENS
CARDIO SCREENSAVER
INTERACTIVE BANNER ADS
LANDING PAGE AD
DEDICATED CHANNEL MOBILE INTEGRATION
PRE-ROLL/MID-ROLL ADS
ZOOM CARDIO PERSONAL VIEWING ENTERTAINMENT Zoom Cardio runs on the personal viewing screens attached to cardio machines and guarantees one-on-one engagement. Content options include live cable television as well as on demand music and TV series programming. There are multiple static and video touch points available for third party advertisers to engage with attractive consumers.
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 9
ZOOM CARDIO MULTIPLE TOUCHPOINTS
Static ad on the cardio equipment when machines are not in use.
Dimensions (W x H in pixels):1360 x 7681060 x 768Please leave small area in lower portion of image which must be reserved for start button
– this area will cover the bottom 1360 x 200
Static Ad that appears on home screen.
Dimensions (W x H in pixels):
Netpulse N5i, Life Fitness Lifescape & Woodway 4Front: 954 x 537Matrix PCTV : 710 x 400
Possible Interactions: Click to Email, Click to Branded Channel, Click to Video
After user presses start button, the video pre-roll ad appears for all users
Unit Type 15 or 30 second videoAspect ratio: 16:9Frames per second: 29.97
Possible Interactions:Click to email and click to dedicated channel
During cardio workouts, fitness patrons can watch zoom channels such as music videos or virtual active. These spots are placed within these channels.
Unit Type 15 or 30 second videoAspect ratio: 16:9Frames per second: 29.97
Possible Interactions:Click to email and click to dedicated channel
High impact banner advertising implanted on live an on-demand cardio equipment viewing.
Unit Type: static
Image (W x H in pixels): Please provide both formats.728 x 90 180 x 180
Possible Interactions:Click to email click to dedicated channel
Dedicated Cannel featuring advertiser’s long form content or :30 spots. Video automatically plays on landing. User can use thumbnails to navigate through video series and select content.
Unit Type: Long Format Video (Up to 30 minutes, Multiple Video Series Supported)Aspect Ratio: 16:9Frames per second: 29.97
Background Image: 1360 x 768
Thumbnail dimensions (W x H in pixels): 220 x 120
Possible Interactions:Click to email and click to coupon
CARDIO SCREENSAVER LANDING PAGE AD VIDEO PRE-ROLL AD VIDEO MID-ROLL AD INTERACTIVE BANNER ADS DEDICATED CHANNEL
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 10
EXPERIENTIAL OFFERINGSZoom’s dedicated Experiential Marketing team provides an “in-house” approach of conceptualizing, producing and executing customized experiential programs. For over 10 years, Zoom has offered integrated marketing or stand-alone promotional programs to provide clients unique opportunities.
EVENTS & PROMOTIONS
SPONSORSHIP ACTIVATION
PROMOTIONAL TOURS
CUSTOM MEDIA
LIFESTYLE SAMPLING
MURAL EVENTS
PROMO & PR STUNTS
RETAIL ACTIVATIONS
LIVE SOCIAL CONNECTIONS
HIGHLIGHT PROGRAMS INCLUDE:BIORE’ PHYSIQUE 57 WORKOUTS
GATORADE G SERIES FIT CHALLENGE
DOVE+ CARE FOR MEN SAMPLING
DEGREE FOR WOMEN HISPANIC CLASS
SPONSORSHIPS
AVEENO LOCKER ROOM TRANSFORMATION
BEL LAUGHING COW SAMPLING DAYS
TIMEX TRAINERS
KASHI BEAR NAKED SAMPLING
PLAYTEX SPORT LAUNCH
CBS PARTNERS FITNESS PROGRAM
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 11
ZOOM360 INTEGRATIONZoom integrates multiple media platforms to enhance the member experience, promote health club initiatives and create extraordinary opportunities for advertisers. For nearly 81 minutes per visit, members are engaged with Zoom’s comprehensive integration of television, digital signage, static media, experiential marketing and mobile activations.
ZOOM TELEVISION Zoom broadcasts music entertainment, fitness segments, club communications and television advertising through the club’s central sound system, wall-mounted television.
ZOOM CLASSIC & BACKLIT BILLBOARDS Zoom Classics are non-illuminated billboards installed in locker rooms. Zoom Backlits are illuminated billboards installed in high traffic areas of the club.
ZOOM DIGITAL SIGNAGE ZoomDS broadcasts fitness & lifestyle segments, club communications, news, sports, social media feeds and third party advertising.
ZOOM CARDIO Zoom Cardio broadcasts personal viewing entertainment to create uncluttered one-on-one engagement.
ZOOM SOCIAL MEDIA Zoom leverages the extensive and intimate web site and social media networks of its health club partners.
ZOOM EXPERIENTIAL MARKETING Zoom’s award-winning experiential marketing integrated product sampling and member experience programs.
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 12
THE FITNESS AUDIENCEHealth club members are affluent, educated, successful, confident, motivated, influential and hard to reach. They are early adopters who set trends inside and outside the club. It’s hard to imagine a more desirable audience gathered in an environment which makes them happy, open-minded and positive.
AFFLUENT
$115KAVERAGE HHI
55/45MEN/WOMEN
150 INDEXPROFESSIONAL/MANAGERIAL
167/148 INDEXBACHELOR’S DEGREE/POST GRADUATE
207 INDEXROPER INFLUENTIAL
125 INDEXLIGHT TV VIEWERS
GENDER BALANCED
SUCCESSFUL EDUCATED
INFLUENTIAL HARD-TO-REACH
Source: Nielsen On Location Study of ZoomFitness, 2013 and GFK MRI Doublebase 2013 “zoomfitness network” and GFK Custom Research North America (2012)
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 13
YOU CAN’T TARGET A MORE INFLUENTIAL AND ACTIVE AUDIENCE.
INFLUENTIAL AND OPEN MINDED… Health club members try new things (125)... make recommendations (118)... often give advice (192)... make recommendations in the club 19% of the time and are twice as likely to be a “Roper Influential”.
DRIVEN & POSITIVE…Health club members are leaders (136)... who take charge (139)… confident (132)… goal oriented (153)… aspire to get ahead (138)… self-improvers (149)… optimistic (128)… ambitious (131)… and competitive (141).
MORE SOCIAL AND CONNECTED…Health club members are very social (157)… deem family and friends important (125)… busy and active (143)… initiate plans (167)… heavy social media users (123). Commit to community involvement (177)... and charity work (125).
COMMITTED TO THEIR HEALTH… Health club members are concerned with their health and well-being (183)… passionate about their health clubs (87% say it’s a necessity)… and love working out at their clubs (62%).
MORE SATISFIED… Health club members are more satisfied with their lives in general (118)… their income (136)... and their current careers (133).
Source: Nielsen On Location Study of ZoomFitness, 2013 and GFK MRI Doublebase 2013 “zoomfitness network” and GFK Custom Research North America (2012)
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 14
Health club members have disposable income and love to shop, travel, entertain and socialize. They prefer quality over price and are willing to pay extra to get exactly what they want… and have a rippling impact with family and friends.
131 INDEX I SHOP AS A WAY TO RELAX.
161 INDEX I PREFER PREMIUM BRANDS.
143 INDEX I RANK QUALITY OVER PRICE.
161 INDEX I PAY EXTRA FOR SELF-IMAGE.
83%
OF ZOOMFITNESS PATRONS GO SHOPPING WITHIN TWO HOURS OF THEIR GYM VISIT.
THEY LIKE THE BEST… AND LOVE TO SPEND
Source: GfK Custom Research North America 2012. Online Survey of 2,010 Adults 18-45, 95% Confidence Level. Online methodology is representative of the total US population. Index based on health club members vs non-health club members surveyed and Nielsen On Location Study of ZoomFitness, 2013
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 15
TALK ABOUT PURCHASING POWERAUTOMOTIVE
Most recent purchase/lease luxury car Spent $40,000+ on vehicle Spent $30,000 – $39,999 on vehicleMost recent purchase/lease sport/utility vehicle
TELECOM/TECHNOLOGY
Watched video clip on mobile phoneDownloaded app on mobile phone in last 30 days Owns tablet/E-readerFirst of their friends to try new technology products
FOOD & BEVERAGE
Buy food labeled “High Protein”Buy food labeled “Natural” or “Organic”Eat at a restaurant 2+ Times a month Buy wine/beer at supermarketDrink low calorie domestic beer
FINANCE
Have small business credit/debit cardsBank on mobile deviceObtain financial information onlinePay bills onlineObtain medical insurance from place of workUse online tax prep program or service
ENTERTAINMENT
Attend movies 2-3 times a month Streamed from Netflix in past 30 daysOwn a 3D TV
TRAVEL INDEX
Book foreign or domestic travel onlineForeign or domestic travel for business
PERSONAL CARE
Got a massage in the past six months Got a facial in the past six monthsGet manicures & pedicures
FASHION
Spent $3,000 on clothing in the past year Follow the latest trends and fashions Consider fashion style to be trendy
Index154
152 127125
Index168155
154128
Index206189
143 137131
Index199185 153146130
126
Index218140129
Index 169155
Index206203166
Index310 143 127
Source: GfK MRI Doublebase 2013 “zoomfitness network”
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 16
THE FITNESS STATE-OF-MINDHealth club members experience a positive mood and heightened state-of-awareness inside the club. They’re engaged with the environment while thinking about health, appearances, nutrition, fashion, shopping, technology, travel and daily schedules. For 81 minutes per visit, this is where they clear their minds and regroup. There’s no better time for brands to build relationships through meaningful conversations and new ideas.
WHILE WORKING OUT, I THINK ABOUT...
80% OF TIME
Health & Physical Well-Being
56% OF TIME
Personal Appearance
36% OF TIME
Family Schedules
30% OF TIME
Meal Planning / Shopping
Source: GfK Custom Research North America 2012. Online Survey of 2,010 Adults 18-45, 95% Confidence Level. Online methodology is representative of the total US population. Index based on health club members vs non-health club members surveyed.
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 17
Where else can you reach consumers while they are in this state of mind?
IT’S THE IDEAL AUDIENCE… IN THE IDEAL MINDSET… INSIDE THE IDEAL ENVIRONMENT… AT THE IDEAL TIME.
A MOOD ENHANCER. Exercise is an incredible mood enhancer…resulting in an alert mind open to new ideas. Before working out, only 28% of individuals are in a
“positive mind set”. That number increases to 63% during the workout and an incredible 84% by the time the workout is complete.
THEIR THIRD SPACE.
87% of members deem their health club as “is important ‘me’ time”. 62% of members say “is something they love.”
Source: GfK Custom Research North America 2012. Online Survey of 2,010 Adults 18-45, 95% Confidence Level. Online methodology is representative of the total US population. Index based on health club members vs non-health club members surveyed.
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 18
LIGHT TV VIEWERS
THE ZOOMFITNESS AUDIENCE
25% MORE LIKELYTO BE LIGHT TV VIEWERS
64% A18-49HIGHER THAN MOST CABLE NETWORKS
Source: Nielsen On Location Study of ZoomFitness, 2013 and GfK MRI Doublebase 2011 “zoomfitness network”
Health club members are light television viewers who are constantly on the go. They spend hours each week being captivated and entertained within health clubs. Zoom is the ideal media for reaching this hard-to-reach but highly desirable audience.
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 19
Zoom’s audiences are measured by The Nielsen Company consistent with the industry research guidelines of the Digital Place-Based Advertising Association (“DPAA”). Thanks to the membership check-in entrance requirements at each of our health club partners, the ZoomFitness audience is tracked at an individual level which eliminates the need to estimate our overall audience.
MEASURED MEDIA
The Nielsen Company, ZoomFitness based on Fall 2013 On Location Demo Study; impressions based on 2012 -2013 audience data P18+.
42 MINUTES DWELL TIME IN AREAS WITH ZOOMFITNESS VIDEO NETWORK
3 VISITS PER WEEK TO HEALTH CLUB ON AVERAGE
52 MILLION MONTHLY IMPRESSIONS DELIVERED PER MONTH
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 20
YOU’RE IN GOOD COMPANY7ELEVEN
ALLSTATE
AMERICAN EXPRESS
AMTRAK
ANTHEM
AT&T
BEST BUY
BLUE CROSS BLUE SHIELD
BRIGHT HOUSE NETWORKS
CALVIN KLEIN
CAMPBELL’S
CAPITAL ONE
CLEARWIRE
COCA-COLA
COLGATE - PALMOLIVE
DEGREE FOR WOMEN (UNILEVER)
DEY PHARMA
DOLE BANANAS
ENERGIZER PERSONAL CARE
FOX BROADCASTING COMPANY
FRUIT OF THE LOOM
GAP OULTET/ATHLETA/PIPER
GATORADE
JAMBA JUICE
JOHNSON & JOHNSON
JP MORGAN CHASE
KAO BRANDS COMPANY
KELLOGG
LOWE’S
MERCK
MILLERCOORS
NESTLE USA
NOVARTIS
PARAMOUNT PICTURES
PNC BANK
PROCTER & GAMBLE
PROGRESSIVE INSURANCE
RANDOM HOUSE
REEBOK
SHOWTIME HOME ENTERTAINMENT
SPRINT
STARBUCKS
STARKIST
STYLE NETWORK
SUPERCUTS
TARGET
TIMEX
TV LAND
US CELLULAR
VERIZON
WALMART
WHOLE FOODS
WYNDHAM WORLDWIDE -
WINGATE HOTELS
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 21
OFFICES
NEW YORK, NY112 MADISON AVENUE,
8TH FLOOR
NEW YORK, NY 10016
T: 212-685-7981
F: 212-634-0041
CHICAGO, IL549 W. RANDOLPH,
SUITE 600
CHICAGO, IL 60661
T: 312-492-7871
F: 312-775-1732
LOS ANGELES, CA11340 WEST OLYMPIC,
SUITE 381
LOS ANGELES, CA 90064
T: 310-914-5800
F: 310-914-5011