12Holiday Shopping

Trends of

of shoppers made their first holiday purchase before November

55%have completed less than half of their holiday shopping

1/3

Shoppers used multiple resources to find Black Friday deals

48%27% 19%

12%

12%25%33%

Circulars

Retailer Website

s

Email Promotions

Digital Circulars

TV Commercials

Mobile

Social Media

35% of shoppers said they have made a

holiday purchase on their mobile phone

Nearly 1 in 4 went shopping in-store on Thanksgiving and Black Friday, while 40% shopped online on Cyber Monday

For purchases made online, 54% said they started their search on

amazon

55%

35%

say they compared prices online before going in-store

changed where they made their purchase based on price comparisons online

of consumers said they use social media for holiday shopping

35%

20% for researching gift ideas

68% of shoppers subscribe to 3+ retailers for email promotions

52%plan to do the rest

of their holiday shopping

in-store

Source: Market Track’s Shopper Insight Series Survey Based on survey of 1,000 consumers, conducted on December 5, 2016

1/3

Consumers felt the best deals could be found: in-store

onlineon Black Friday on

Cyber Monday

of shoppers say they have spent 50% or more of their holiday budget on Amazon

48% feel they receive too

many emails from retailers during the holiday season

as of December 5, 2016