Brazilian Brita Filters
Courtney EdwardsGrafton ElliotAmanda EngelSara GarvickMolly Garza
Product Description● Brita filtration Pitchers and Filtration
Bottles● Use Carbon and Ion● Can be used for cooking, coffee, tea,
plants and petshttps://www.brita.com/about-brita/
Pitchers● Our Brita Pitchers will contain 6 to 8
cups of water● Selling Price $21.99● Perfect for small families
Filtering Bottles● 20 oz bottle
● Selling price: $9.99
Relevant Trends● Chemically contaminated drinking water
● Not all have access to clean drinking water even in cities
● Brazil is currently trying to instill international investor confidence into their markets to support market growth
● The economy of Brazil is expected to improve due to the 2016 Olympic games (The World Bank, 2011)
(Trevisani, 2014)
Reasoning & Benefits ● 87% of Brazil’s population is located in urban
areas
● Sao Paulo has a population of 19.96 million
● Rio de Janeiro has a population of 11.84 million
● Water purification products in Latin America are expected to see an annual growth rate of 14%
(Central Intelligence Agency, 2014)(ASD Report, 2013)
Target Market● Men and Women age 25-40
● This market is starting families and moving out
● As a market that is more educated, they are more concerned about their health and the environment
● Our target market proficient in the use of social media, Brazil is the #2 country for using Facebook and Twitter (Global Intelligence Agency, 2010)
Estimated Size & Projected Growth● 40 million people make up the target market
● Growing middle classo life expectancy
● Industrialization is changing population growth patterns
(World Population Review, 2014)
Competitors
(Brita, 2014)
(Aquasana, 2014)
Competitors
(International Shipping, 2014)(Postage Price Calculator)(Shipping Rates, 2014)
Competitors
(Cost of Living in Rio de Janeiro, 2014)(Datamonitor, 2011) (Marketline, 2013)
Sales Forecast & Profit Projection● 40 million 25-40 year olds in Brazil
● 86.6% of the population resides in Sao Paulo and Rio de Janeiro
● Target Market is roughly 34.6 million people
(Brazil Auto Reports, 2011)
Sales Forecast & Profit ProjectionRev= (Penetration rate)(Target market)
($)
Water Bottles: (7%)(34.6million)($9.99)=$24,195,780
Pitchers:(7%)(34.6million)($21.99)=$53,259,780
Sales Forecast & Profit Projection
Estimated Cost of Production - $5
(Target market)(Penetration rate)(Cost of production) =Estimated cost of producing filters
for 1 year
(34.6million)(7%)($5)= $12,110,000 cost to produce
Sales Forecast & Profit Projection
Profit = Revenue - Cost of Production
Water Bottles:(24,195,780) - ($12,110,000) = $12,085,780
Pitchers:($53,259,780) - ($12,110,000) = $41,149,780
Works CitedASD Report (2013). Brazil Water Purifier Market Set to Cross 1.1 Billion. Retrieved from https://www.asdreports.com/news.asp?pr_id=1388Aquasana, Inc. (2014). Our products: Whole house water filters. Retrieved from http://www.aquasana.com/category.php?category_id=4Global Intelligence Alliance, (2010). Six Trends that will Shape Brazil’s Consumer and“Postage Price Calculator.” (2014). United States Postal Service. Retrieved from http://ircalc.usps.com/MailServices.aspx?country=10043&m=13&p=0&o=1&mt=24&MailingDate=4/1/2014&MailingTime=8:00%20AM&dv=35 Retail Market. Retrieved fromhttp://www.globalintelligence.com/insights/all/six-trends-that-will-shape-brazil-s-consumer-and-retail-market“Shipping Rates to Latin America.” (2014). Amazon.com. Retrieved from https://www.amazon.com/gp/help/customer/display.html?nodeId=596202 “Shipping Times to Latin America.” (2014). Amazon.com. Retrieved from http://www.amazon.com/gp/help/customer/display.html/ref=hp_left_sib?ie=UTF8&nodeId=201118470 The World Bank Group (2011). Brazil: More Efficient Water Management TowardsUniversal Water Supply and Sanitation. Retrieved fromhttp://www.worldbank.org/en/news/press-release/2011/07/12/brazil-more-efficient-water-management-towards-universal-water-supply-sanitationTrevisani, P. (2014). Moody’s concerned with economic trends in Brazil. The WallstreetJournal Online. Retrieved fromhttp://online.wsj.com/news/articles/SB10001424052702304887104579304743926117198World Population Review (2014). Retrieved from http://worldpopulationreview.com/countries/brazil-population/
