Artwork © Marcello Reboani
Rome 23-24 November 2016
CORPORATE ART
AWARDS®
Art
ppt
CORPORATE ART
AWARDS ®
The Corporate Art Awards®
aim to enforce visibility, recognition
and reputation for the best practices
in the collaboration between the
Corporate world and the Art world.
Art is the ultimate expression of
Corporate Social Responsibility.
Companies that are actively involved
in the Art world tend to be
successful in terms of profitability
and seem to have overcome most
ethical, environmental and social
challenges.
Lorenzo Vespignani
Notturno
Collezione ESSO
ART
AND BUSINESS
Art for the Corporate World is much more
than a mere financial investment:
• Art stimulates employee engagement
• Companies can generate a Creative
Environment with Art-based Education
Programs
• Artists have a huge potential as creative
service providers in the field of
marketing, communication and brand
• Investing in the renovation of Public
Art is a key element to be a “good
citizen” in the local community
• Corporate Art collections can Generate
Good Publicity and create a positive
brand image
THE
METHODOLOGY
The Corporate Art Awards® methodology
is based on the following tools:
• "Corporate Art" Survey
• "Art & Passion" Audit
The Survey analyzes the company’s
collaboration with the Art world along 10
defined dimensions.
The Audit assesses qualitative factors
related to the passion, creativity and
commitment of the company’s employees
involved in projects with the Art world.
Girolamo di Benvenuto (XVI century)
Natività di Gesù con San Giovannino
MPS Collection
Afro (Afro Basaldella) Per Stagione nell’Ovest
1956 Collezione Intesa SanPaolo
AWARDS
CATEGORIES
To apply for the Corporate Art Awards®, projects and collaborations can
be submitted in the following categories:
• Corporate Art Collections and/or Corporate Museums
• Art bonus / Public Art (refurbishment and renovation of public Art
and monuments)
• Corporate Art projects (involvement of artists, directly or through
creative agencies, for corporate processes such as marketing,
celebrations, events, etc.)
• Art as financial investment (works of art in the company assets)
• Collaborations with museums and with Art Academies
• Art Prizes
• Art benefits for employees (discounts for museum tickets, financial
support/loans for art purchasing, etc.)
• Art-based management training/education
• Internal communications (artistic stationery, screensavers, gadgets,
images for internal publications and posters, etc.)
• Décor (artworks to decorate boardrooms, offices and public spaces)
• Art-related services included in your commercial offer (only if
applicable)
Alighiero Boetti Senza Titolo 1983 Collezione Intesa San Paolo
SCIENTIFIC
COMMITTEE
All proposals will be reviewed by the members of the
Corporate Art Awards® committee:
• Gianluca Comin, Biennale di Venezia, member of
the BoD
• Stefano Pizzi, Brera Academy of Fine Arts, Head
of External Relations
• Alberto Meomartini, Museimpresa, Presidente
• Antonio Calabrò, Confindustria, President of
Cultural Commission. President of Fondazione
Pirelli
• Carlo Capoccioni, Italian Banks Association,
President of Cultural Commission
• Luca Pirolo, LUISS Business School, Director of
Creative Business Center
• Carolina Botti, Arcus/Art Bonus, President
• Luca Desiata, GNAM – Galleria Nazionale Arte
Moderna, curator of “Corporate Art” exhibit.
THE
CEREMONY
The Corporate Art Awards® award
ceremony will be held on November
23-24 in the prestigious rooftop
restaurant at «Palazzo delle
Esposizioni» in Rome.
THE
AWARD
The awards will be
works of Art, tailor-
made to the profiles
of the winners.
A turbine?
Why not,
If the company is
involved in the
manufacturing
sector !
Natività di Gesù con San Giovannino Girolamo di Benvenuto (XVI secolo)
Collezione MPS The Turbine
David Harber
THE
CATALOGUE
All participants will
be included in the
catalogue of the
Corporate Art
Awards®
Catalogue of the "Corporate Art" Exhibit
Galleria Nazionale d’Arte Moderna - GNAM
Rome
CORPORATE ART
L’azienda come oggetto d’arte
Project launch and
press conference
Submission of
proposals
Analysis of proposals
and requests of
additional information
Scientific committee –
evaluation phase
Awards ceremony and
gala dinner
TIMETABLE
June
July
September
October
November
THE
ORGANIZERS
pptArt® is a media&communication
agency working exclusively with artists.
It leverages the first Art crowdsourcing
platform with over 3.000 artists from 72
countries.
In 2015 it organized the first
"Corporate Art" exhibit at the
National Gallery of Modern Art
(GNAM) in Rome.
pptArt® has a portfolio of prominent
institutional and corporate clients such
as : FAO, United Nations for the Milan
Expo 2015, American Express, Enel,
etc.
TG2 Rai 1 – Uno Mattina
CBS News Il Messaggero TV
Rai News Repubblica
Corriere Innovazione Corriere della Sera Corriere Innovazione Repubblica
PRESS
Due to its innovative approach
and its high-profile
collaborations, pptArt has
received extensive media
coverage, both in Italy and
internationally.
Full press review is available upon
request.