DOMINO’S ONLINE

MARKETING CAMPAIGN

PRESENTED BY JENNIFER STUARD

ESTABLISHED 1965

YPSILANTI, MI

“Boring, artificial, imitation of what pizza can be.”

TOUGH

CRITICS

NEW PIZZA

NEW CAMPAIGN

DOMINO’S CURRENT

ONLINE PRESENCE

TARGET SOCIAL

NETWORKING SITES

PIZZAPIZZA SPECIAL PIZZA COUPONS PIZZA DELIVERYNEAREST PIZZADOMINOSBEST LOCAL PIZZACLOSEST PIZZA

KEYWORD

SEARCH

TELL US YOUR

PIZZA STORIES

BUDGET BY

THE SLICE

BLOG10%

YOUTUBE15%

GOOGLE ADWORDS15%

LINKEDIN & DIGG 2.5% EACH

FOURSQUARE10%

FACEBOOK15%

GROUPON5%

WEBSITE5%

TWITTER10%

FLICKR10%

MEASURING SUCCESS

HOW DO WE STACK UP?