Q4TRENDSMOBILE MARKETINGTOP 10
2014
NOVEMBER 2014
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EXECUTIVE TRENDREPORT NOVEMBER 2014
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SHOPPING WITHOUT A CHECKOUT AT SAINSBURY’S
The Sainsbury’s shopping app enables customers to pay for the goods
they scan within the app and avoid having to queue up at the
checkouts. Customers can draw up a shopping list in advance and are
then guided by the app straight to the products they want. They can
then scan the items and pay for them with the help of the app. This
payment process only lasts a few seconds and customers can leave
the store immediately after finding the last item on their shopping list.
http://j-sainsbury.co.uk
J Sainsbury plc, UK 4trendexplorer send a trend PPT export more pictures
NOVEMBER 2014
BEST PRACTICE
NEGOTIATING PRODUCT PRICES ON THE SMARTPHONE
The e-commerce platform Greentoe provides an iOS app that enables
users to negotiate product prices with partner companies via their
smartphones. A spacer on the profile of the individual products is
pushed until it turns green. This signalises that a price has been
reached that a retailer is willing to accept. This also ensures that
products can be sold below their set market price without the providers
themselves promoting such deals.
https://itunes.apple.com
Grow Rich Technologies Inc., USA 5trendexplorer send a trend PPT export
NOVEMBER 2014
BEST PRACTICE
APP TURNS SMARTPHONE INTO SHOPPING MALL
CardBlanc from Beverly Hills has launched an iOS app that enables
users to create a virtual credit card, buy things online from partner
providers and share their purchases with friends. After setting up an
account, users add credit to the card or connect it to their PayPal
account. In future, it will also be possible to link the "CardBlanc" to
credit and debit cards. CardBlanc already works with over a hundred
retailers like Nike, J.Crew and Urban Outfitters. People also get the
chance to publicly present the purchases they make in the digital
shopping mall.
http://www.mycardblanc.com
CardBlanc Inc., USA 6trendexplorer send a trend PPT export
NOVEMBER 2014
BEST PRACTICE
REWARDING PEOPLE FOR TRYING ON CLOTHES
The clothing company American Eagle has started using the iBeacon
technology that it installed in its stores together with Shopkick to
reward customers for specific actions in the stores. So far, users of the
Shopkick app have been awarded points for entering the stores of
partner providers. In tests, they are now being given a second
message in which they are promised additional points for trying on
products. Findings have shown that the percentage of Shopkick users
who visited the fitting room area to try on clothes was more than
double for those who received a beacon-enabled incentive offer versus
for those users that did not.
http://www.ae.com
AEO Management Co., USA 7trendexplorer send a trend PPT export more pictures
NOVEMBER 2014
BEST PRACTICE
RÉMY MARTIN CAMPAIGN USES IBEACON TECHNOLOGY
As part of the Paris Design Week, Rémy Martin, the agency LabWerk
and students at the École cantonale d’art de Lausanne have teamed
up to create an exhibition and an app called "Futur Héritage" that
brings users on a journey of historically famous Parisian bars. Each of
the participating bars features a special Rémy Martin cocktail. The app
uses the iOS feature iBeacon so that users in the various bars can
receive messages on their smartphones via transmitters. This gives
people not only information on the bar's history and the cocktails on
offer, but also provides images and the ingredients used.
https://itunes.apple.com
E. Rémy Martin & Co., France 8trendexplorer send a trend PPT export more pictures
NOVEMBER 2014
BEST PRACTICE
CHARGING UP SMARTPHONE TO WIN AN E-CAR
To coincide with the launch of the "e-Golf" in Norway, Volkswagen has
come up with a mobile app that enables users to charge up their
smartphones and take part in a competition. As soon as they open the
"VW Charge Up for e-Golf" app and connect the smartphone to the
charging cable, the car displayed on the screen is also recharged.
Users then receive information on the new electric vehicle as well as a
lottery ticket. People can get themselves even more tickets by sharing
the campaign on Facebook or signing up for a test drive. The winner
can look forward to one of the cars as the main prize.
http://emobility.volkswagen.com
Volkswagen AG, Norway 9trendexplorer send a trend PPT export video more pictures
NOVEMBER 2014
BEST PRACTICE
BEER BOTTLE UNLOCKS FILMS
The Dutch beer brand Grolsch has integrated Bluetooth beacons into
bottles in Russia to offer beer lovers some additional digital content.
After opening the bottle, users first have to remove a protective sticker
above the transmitter. They can then bump the bottle against a
Bluetooth-capable device. The transmitter communicates with a server
via the connected device and shows a list of films on the device that
users can watch for free. The agency Head and Hands from St.
Petersburg was responsible for this campaign.
http://www.thedrum.com
Grolsch N.V., Russia 10trendexplorer send a trend PPT export video
NOVEMBER 2014
BEST PRACTICE
APP DELIVERS PIZZAS AT THE TOUCH OF A BUTTON
Launched by Simple Food Solutions from New York, a smartphone app
called "Push for Pizza" will make it easier than ever to order this
popular food. Users of the app only need to press one button to get an
immediate display of the participating pizza restaurants in the local
area. People also have to add their address and payment information
in the app in advance. When feeling hungry, users can simply select
the kind and number of pizzas they want, and then confirm the order.
They are then sent an e-mail containing the bill, which also includes a
tip, and their pizza is delivered to them.
http://welcome.pushforpizza.com
Simple Food Solutions LLC, USA 11trendexplorer send a trend PPT export video
NOVEMBER 2014
BEST PRACTICE
MAKING MOBILE PAYMENTS WITH ITUNES ACCOUNT
Apple has announced that the iPhone 6 and Apple Watch are to use
the NFC-based "Apple Pay" which allows users to make payments that
are deducted from their existing iTunes account. The device is simply
held to the terminal and the user's identity verified with a fingerprint on
the screen after touching "Touch ID". Credit card information is visible
on the pre-installed "Passbook" app and stored in the "Secure
Element" chip, but is not transmitted during payments.
https://www.apple.com
Apple Inc., USA 12trendexplorer send a trend PPT export video more pictures
NOVEMBER 2014
BEST PRACTICE
SUNLIGHT ACTIVATES COUPON ON MOBILE WEBSITE
The skin cream manufacturer Zealios Skin Care has set up a website
for mobile devices that guarantees discounts on sun cream when the
sun shines. When the site is accessed from mobiles or tablets, it
checks the measurements made by the device's ambient light sensor.
If they show that the user is outside in the sun, a message reminds
them of the importance of having good sun protection and activates a
20% discount on orders. This campaign, which only works on Android
devices with a Firefox browser, aims to encourage people to undertake
more outside activities.
http://coupon.zealiosskincare.com
TBWA Toronto, Canada 13trendexplorer send a trend PPT export video more pictures
NOVEMBER 2014
BEST PRACTICE
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EXECUTIVE TRENDREPORT NOVEMBER 2014
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