Post on 13-Apr-2017
transcript
www.sales-promotions.com
What We Offer
Trade-in Promotions
Coupons
Loyalty Incentive Programs
Cashback Promotions
Sweepstakes & Competitions
Try Before You Buy
Premium Gift Promotions
Branded Prepaid Debit Cards
Satisfaction Guarantee & Warranty Programmes
E-Marketing Solutions
Tracking & Reporting
Point of Sale Material Social Media Promotions
ISO Certified Financially Regulated
www.sales-promotions.com
Our Full Service Solution
Campaign Set-Up
Design of Promotional & Marketing Communication Materials (Micro-site, emails, e-zines, newsletters, etc)
24/7 Customer Service (Call Centre, Email)
Real time Reporting & Analysis (InSite Platform) which allows clients to evaluate promotions
Online Tracking System which allows customers to monitor the status of their claim 24/7
Inbuilt Validation Processes
Quality Control Checks
Global Funds Transfer Technology (In-House)
Google Analytics and SEO – can identify links and keywords that are most effective for driving traffic.
Our “Think Global but Act Local” approach allows for greater economies of scale, comparative reporting, and one point of contact for multiple activities
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Our Clients include…
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Canon Germany ‘Safari’ Sweepstake Promotion Autumn 2015 Objectives:• Drive sales of key Canon products • Collect valuable consumer data
Landing page features product details, prize details, FAQ section and T&Cs section
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Kubota Cashback Promotion Summer 2015
Objectives:• Drive sales of key products• Collect valuable data on consumers
User chooses the relevant country flag and is directed to the respective claim form
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XYZPrinting Cashback Campaign Winter 2015
Objectives:• Drive sales of 3D printers• Collect valuable data on consumers
User chooses the relevant country flag and is directed to the respective claim form
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Harvey Norman ‘Back to School’ Cashback Promotion Summer 2015
Objectives:• Drive sales• Collect valuable data on consumers
Landing page which directs the user to the 2-step claim form
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Olympus Cashback Bonus Promotion Winter 2015
Objectives:• Drive sales in a competitive market• Collect consumer data for targeted e-marketing campaigns
Landing page with country/language drop-down fields
Claim form
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Canon Cashback/Credit Promotion Summer 2015Objectives:• Encourage customers to make multiple purchases • Drive sales
Landing page which directs to the claim form. The customer has the option to choose between cashback or credit depending on the product purchased
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Fellowes Free Gift Promotion Spring 2015
Countries: Austria, Belgium, Switzerland, France, Germany, UK, Ireland, Luxembourg, Netherlands, Spain, Italy and Poland
Objectives:• Drive sales• Collect valuable data on consumers
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TomTom Free Gift Promotion Winter 2015
Objectives:• Drive sales of TomTom Rider products• Collect valuable consumer data
User accesses the claim form via the landing page
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Panasonic Try Before You Buy Promotion Summer 2015
Objectives:• Increase sales of camera and lens products• Collect valuable customer data
The multi-step form allows customers to choose the product, nearest retailer and preferred trial date
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Netgear Arlo Try Before You Buy Campaign Winter 2015Objectives:• Drive sales of Arlo products• Increase brand presence
Interactive landing page which provides additional info about the offer and unique product features
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The ‘Welcome’ page provides details about the competition, how it works and a link to the Terms and Conditions. Upon clicking on ‘Teilnehmen’ (Enter), the user can register their details, view the gallery page and place votes
Canon Austria ‘Unique Perspectives’ Photo Competition
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Users can vote for their favourite photos on the ‘Gallery’ page. At the end of the competition, the winning entries are displayed on the competition link
Canon Austria ‘Unique Perspectives’ Photo Competition
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Canon Netherlands Winter Campaign 2015
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Canon Netherlands Winter Promotion 2015
E-Marketing Campaigns
• Targeted email campaigns are issued to existing consumers to announce the launch of the campaign
• Each email is tailored to ensure that the content is relevant
• Although the content of each email differs, the key promotional artwork is applied to maintain consistency • Links are provided to ‘Product Suggestion’ pages which provide consumers with additional info about each
product as a means of encouraging sales
• A link is featured to the main promotional site which provides more details about the campaign and allows the user to access the claim form
• Links are also featured to Canon social media sites to maximise engagement on social media platforms
• ‘Reminder’ emails are issued during the campaign to encourage engagement
• A ‘Final Reminder’ email is issued towards the end of the campaign as a last push to drive participation
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Product Suggestion Pages• Links to each page are featured in the email templates and also accessible via the main promotional landing page.• Every page is themed for the purposes of highlighting the key features of each product and appealing to different audiences.• Each page features a clear ‘call to action’ button which directs the user to the promotional page.
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Product Suggestion Pages
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Online Cashback/Credit Calculator
• This allows users to easily calculate the cashback or credit value they can claim by registering a specific product.• Users simply select a product from the drop-down list to view the corresponding cashback/credit values.• Multiple products can be added to the list and the user can choose either ‘Cashback’ or ‘Credit’ to calculate the total values of
each option.• To submit a claim, the customer simply clicks on a ‘Register Now’ link at the bottom of the calculator. This will direct the user to
the relevant claim form.
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Online Claim Form
• Engaging, easy to navigate and secure
• Key links and tooltips featured to assist the consumer in completing the form
• Clear ‘call to action’ button
Link to fillable and printable PDF claim form for consumers that prefer to submit a postal claim
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Customer Online Tracking System (OTS)
• Upon submitting a claim, the user receives unique logins for the OTS. • It is a fully-branded platform that allows users to securely track the status of their claim/s in real time and
submit any outstanding details if requested.• In addition to monitoring the status of claims, the user can also use the portal to easily register additional
purchases; as each user account holds the customer’s personal and payment details, only product details are required.
OTS login page
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• Upon logging in, the customer is directed to the OTS home page.• Here the customer can monitor the status of their claim/s, change login details, update their contact
and payment details, visit the FAQ section and register another product.
OTS Home Page
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Thank You