LifestyleSingle, in full-time education. He divides time between studying and spending time with friends. He gets the gratification of personal relationships – to talk about what has happened in the shows that he has watched to his friends.

Interests Social network Mainstream topics Video games Partying Friends and family

 

GenderMale

AgeAged 16 - 30

DemographicUK and Ireland Psychographic group

Mainstreamer – Likes to follow the crowd, conventional. Passive.Struggler – Consumer of alcohol and junk food, is likely to become intoxicated at parties.

LikesAction movies, violence, horror content, video games and sports.

DislikesShopping and romance.

Socio-economic groupThe socio-economic group will likely be D, C2 and possibly C1 as the parents of the target audience will be in skilled or semi-skilled manual jobs. The characters in the production will have similar jobs and so comparisons can be made between the audience and the characters.

Product preferences Smartphone Laptops Mainstream clothing – Adidas, branded clothing,

Topman

Media preferences Twitter Facebook Instagram YouTube

LifestyleSingle, in full-time education. She divides time between studying and spending time with friends. She gets the gratification of personal relationships – to talk about what has happened in the shows that he has watched to his friends.

Interests Social network Mainstream topics Shopping Friends and family Partying 

GenderFemale

AgeAged 16 - 30

DemographicUK and Ireland

Psychographic groupMainstreamer – Likes to follow the crowd, conventional. Passive.Struggler – Consumer of alcohol and junk food, is likely to become intoxicated at parties.

LikesMake-up, socialising, being around friends and partying.

DislikesHorror movies, gore, cruelty, sensitive topics that are shown explicitly.

Socio-economic groupThe socio-economic group will likely be D, C2 and possibly C1 as the parents of the target audience will be in skilled or semi-skilled manual jobs. The characters in the production will have similar jobs and so comparisons can be made between the audience and the characters.

Product preferences Smartphone Laptops Mainstream clothing – Topshop, New Look, Primark

Media preferences Twitter Facebook Instagram YouTube