Basics of Digital Marketing

Post on 08-Jul-2015

182 views 1 download

Tags:

description

This presentation is for novice-to-intermediate marketers in small businesses. It is relevant for businesses with lead generation websites (not e-commerce, subscription, advertising or public information). The presentation has three chapters. Chapter 1 explains our business's marketing situation. Chapter 2 lays out a framework for understanding digital marketing. Chapter 3 gives you a path for moving forward.

transcript

Marketing Your Business on the Internet

Let’s Get This Show on the Road

by Matthew Smith

longacre.com/heca

Chapter 1 - Why we’re here

Chapter 3 - Five steps for moving forward

Chapter 2 - Framework

Chapter 1 - Why we’re here

Chapter 3 - Five steps for moving forward

Chapter 2 - Framework

Why we’re here

Chapter 1 - Why we’re here

Chapter 3 - Five steps for moving forward

Chapter 2 - Framework

Framework

Advertising / Subscription

Public Information

E-Commerce

Web 2.0

Lead Generation

Driving traffic

Hire and fire consultants

Chapter 1 - Why we’re here

Chapter 3 - Five steps for moving forward

Chapter 2 - Framework

Five steps for moving forward

Find out who’s on the bus

Carve out a marketing budget

Do an assessment

Hire and fire consultants

Watch out for this guy

Build trust online

Matt Smith

matt@longacre.com

717-991-5221

www.longacre.com/heca