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Basics of Digital Marketing

Date post: 08-Jul-2015
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This presentation is for novice-to-intermediate marketers in small businesses. It is relevant for businesses with lead generation websites (not e-commerce, subscription, advertising or public information). The presentation has three chapters. Chapter 1 explains our business's marketing situation. Chapter 2 lays out a framework for understanding digital marketing. Chapter 3 gives you a path for moving forward.
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Marketing Your Business on the Internet Let’s Get This Show on the Road by Matthew Smith
Transcript
Page 1: Basics of Digital Marketing

Marketing Your Business on the Internet

Let’s Get This Show on the Road

by Matthew Smith

Page 2: Basics of Digital Marketing
Page 3: Basics of Digital Marketing

longacre.com/heca

Page 4: Basics of Digital Marketing

Chapter 1 - Why we’re here

Chapter 3 - Five steps for moving forward

Chapter 2 - Framework

Page 5: Basics of Digital Marketing

Chapter 1 - Why we’re here

Chapter 3 - Five steps for moving forward

Chapter 2 - Framework

Page 6: Basics of Digital Marketing
Page 7: Basics of Digital Marketing
Page 8: Basics of Digital Marketing
Page 9: Basics of Digital Marketing
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Why we’re here

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Chapter 1 - Why we’re here

Chapter 3 - Five steps for moving forward

Chapter 2 - Framework

Page 15: Basics of Digital Marketing

Framework

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Advertising / Subscription

Public Information

E-Commerce

Web 2.0

Page 17: Basics of Digital Marketing

Lead Generation

Page 18: Basics of Digital Marketing

Driving traffic

Page 19: Basics of Digital Marketing

Hire and fire consultants

Page 20: Basics of Digital Marketing
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Chapter 1 - Why we’re here

Chapter 3 - Five steps for moving forward

Chapter 2 - Framework

Page 22: Basics of Digital Marketing

Five steps for moving forward

Page 23: Basics of Digital Marketing

Find out who’s on the bus

Page 24: Basics of Digital Marketing

Carve out a marketing budget

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Do an assessment

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Hire and fire consultants

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Watch out for this guy

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Build trust online

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Matt Smith

[email protected]

717-991-5221

www.longacre.com/heca


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