Post on 13-Jan-2017
transcript
BRANDING 101
P R E S E N T E D B Y
TIM GENTLE
WHO AM I?Digital Skills Trainer
Entrepreneur
Regional, Rural & Remote Advocate
@timgentle @AgriFoodSkills #ybpf
WHO ARE YOU?Beef Farmers > Grow Your Business
Agribusiness Professionals > Grow your profile/clients
Hungover from last night!
101WHAT WILL WE COVER TODAY
What is a Brand
Benefits of a Brand
Developing a Brand
Taking a Brand online
WHAT IS A BRAND?
THINK.DIGITAL
IS MORE THAN JUST A LOGO, ADVERTISING SLOGAN, IT’S ABOUT CUSTOMER
RELATIONSHIPS, HOW YOU ARE PERCEIVED AND HOW EASILY
RECOGNISABLE YOU ARE
A BRAND!
“ A BRAND IS NO LONGER WHAT WE TELL THE CONSUMER IT IS – IT IS WHAT THE CONSUMERS TELL
EACH OTHER IT IS” - SCOTT D. COOK- P & G
A BRAND!
WHAT PEOPLE SAY ABOUT YOU AT THE PUB!
A BRAND!
WHAT DO THESE BRANDS HAVE ON COMMON?
101BRANDS HAVE IN COMMON.
Consistency
Recognisable
Know offering
BENEFITS OF A BRAND
THINK.DIGITAL
01.
Purpose
02.
Direction
03.
Engaged Customers
04.
More Sales
Sale Yards
Brand Agents
Wholesalers
Direct
Employment
Brand Referrals
Opportunities
Clarity
DEVELOPING A BRAND
THINK.DIGITAL
ACTIVITY…
THINK.DIGITAL
Vision
Mission
Values
=
WHAT
HOW
WHY
WHERE
=
=
Building Your Brand =Purpose
YBPF 2015 Roma
WHYWhy you do what you do
(purpose)
SIMON SINEK “WHY”
VISIONWhere you want to be in 5 years
MISSIONWhat you do each day to get there!
VALUESHow you do what you do
Vision
Mission
Values
=
WHAT
HOW
WHY
WHERE
=
=
TAKING A BRAND ONLINE
THINK.DIGITAL
101SOCIALFacebook
101WEBWebsite
Google Search
Content
101TOOLScanva.com >
godaddy.com >
wix.com >
video >
KINBOMBI BEEFFamily Run
Ethical
100% Australian Owned
Naturally Tender Beef
KATE FOXProgressive
Trusted
Professional
Empathic
WHERE ARE WE GOING?
THINK.DIGITAL
VIRTUAL TOURSStreetView Google Camera
WHAT WE HAVE COVERED TODAY
THINK.DIGITAL
101WHAT HAVE WE COVERED TODAY
What is a Brand
Benefits of Building a Brand
Developing a Brand
Taking a Brand Online
NEXT STEPS…
THINK.DIGITAL
101NEXT STEPS
Build and nurture your brand
Continue educating yourselves
Print it and place on the wall!
THANK YOU@timgentle think.digital