Post on 18-Jul-2020
transcript
BUILDING YOUR ONLINE PRESENCE PART 1:A STEP-BY-STEP DESIGN, SOCIAL MEDIA,
& SALES FUNNEL CHEAT-SHEET
WHO WE SERVEAll B2B and B2C Industries Looking to Advance Leads & Sales Online
Real Estate Retail Legal E-Commerce Wellness Manufacturers Distributors
USE DESIGN & STRATEGY TO DRIVE AWARENESS & ENGAGEMENT
IS YOUR MARKETING PLAN DIGITAL FIRST?
PREPARATION• Is your website modern and SEO
friendly?• Are you tracking you visitors with
pixels?• Is your target audience defined?• Is your brand social media ready
and compliant?• Are your forms linked with your
CRM?• Are your client lists segmented?• Are all your channels linked?• Do you have a content plan?• Do you have a follow up plan?
THE MODERN DIGITAL FUNNELSEO
AWARENESS CAMPAIGNSCONTENT MARKETING
AFFINITY & GEO TARGETED AUDIENCES
WEBSITE FACEBOOK
YOUTUBE
REMARKETING AUDIENCESCAPTURING CONVERSIONS
FACEBOOK INSTAGRAM
EMAIL CAPTURE WEBSITE
SEGMENTED AUDIENCES EMAIL CAMPAIGNSHYPER-TARGETED ADS
CRM & MAILCHIMP
ONGOING SALESLOYALTY PROGRAMS
REFERRALSFACEBOOK GROUPS
CRM/ EMAIL
THE WIDE NET
DIGITAL NEIGHBORS
BEST FRIENDS
LOYAL CLIENTS
THE FACEBOOK ADS MANAGER
BUILD YOUR AUDIENCES!
THE WIDE NET• Create Relevant-to-Your-Audience
Awareness Ads on Facebook and Instagram
• Create Website Content that Engages, Informs, and is Evergreen
• Create a Youtube Channel
• Every Click on Your Ads Moves Your Ideal Client Further Down the Funnel
VIDEO ADS DRIVE ENGAGEMENT
DIGITAL NEIGHBORS• Run ads designed to further increase
engagement and drive leads to your website
• Acknowledge that you are remarketing
• Offer membership to your private Facebook group
• Develop FREE content for the group
• Offer specials to your group only
• Have landing pages ready to capture emails
BEST FRIENDS• Hyper-target your most frequent
visitors with social media ads
• Have email drip campaigns set up to respond to client activity on the site
• Have email drip campaigns set up for clients to maintain engagement
• Send out targeted special offers to your specific client categories
• Send drip campaigns to all client categories to encourage engagement
• Start a loyalty & referral program
• Have email drip campaigns set up for clients who have not engaged
• Keep clients engaged in Facebook group by giving free content and special offers
LOYAL CLIENTS
HOWDO
YOU DO IT?
CREATIVECONTENT& DESIGN
bit.ly/Inc_Special_Offer
inclusivecreative.services
InclusiveCreative