Inspiration As an international student, the office

of international program is a place I go all the time. Therefore, at the end of my master degree study, I wondered was there anything I can do for the office of international program with

what I’ve learned in the past: design, communication, marketing,

advertising etc. Maybe I can do a marketing kit?

Process…Idea

• Research online

• Talk to Christy

• Talk to Marilee

• Agree on the outline

Materials

• Picture materials

• Text materials

• Create fact sheet

• Talk to Tom Perry and Christy about the authorization issues

Design

• The necessary part: MC logo, MC font and relevant content

• The innovative part: variety layout and styles

• Easy print

Literature Review• In the introduction brochure, there are usually the following sections: international

studies, office of international students, community engagement, study abroad etc.

• On lots of universities’ websites, visitor can download the brochure by giving the basic information (Rensselaer). In those cases,

providing the brochure online not only gives the visitor a chance to know the office, but also provides the basic contact information of people who are interested in the program

Target AudiencesInternational Students• Would like to know the international services and

activities • How: online & brochures in campus

American Students• Would like to know study abroad options• Would like some ideas from the past study abroad

students’ experiences• How: online & brochures in campus

Parents• Would like to know the college their sons and

daughters go to• How: brochure, postcard in the mailbox or online

Cooperators• Would like to know the benefits the office of

international programs can bring• How: brochure, postcard in the mailbox or online

Current Marketing Materials

• Website: http://www.marietta.edu/intl/index.html• In front of the office,

there are brochures of other colleges who have

relationship with MC• A4 papers with punch

pins on the door

Marketing Kit

What’s included?

• Multipage brochure: introducing all the services, activities and programs the office has

• Tri-fold brochure: low cost, small size, easy to distribute• Audients can download the brochures in PDF format form the website by giving

their basic info.

future development

• Multiple languages: English, Chinese, Japanese, Korean etc. - for prospective international students

• Poster card- for mailing • Email signature

14 Pages BrochureInternationalization

• Marietta College Core Value: Internationalization

International Programs

• International Activities Fact Sheet

• International Student Service Fact Sheet

• Mentor Family Program Fact Sheet

• Peer Partnership Program Fact Sheet

• Chinese New Year Celebrations

Study Abroad

• Introduction• Study Abroad Testimonials• Study Abroad Stories I• Study Abroad Stories II

Tri- fold Brochure

Front Page• Marietta College

Core Value: Internationalization

• Contact Us• Cover

Back Page• International

Activities Fact Sheet

• International Student Service Fact Sheet

• Mentor Family Program Fact Sheet

Wholesale Print Cost

Multipage Brochure

Qty: 500Impressions: two sided

colorFlat size: 8 ½ x 11

Pages: 7Paper weight: 100lb text

glossPrice: $788.06

Per piece: $ 1.57

Tri-fold Brochure

Qty: 500Impressions: two sided

colorFlat size: 8 ½ x 11

Paper weight: 100lb text gloss

Price: $123.08

Per piece $0.24617

Samplers Print Cost

Multipage Brochure

Qty: 20Impressions: two sided

colorFlat size: 8 ½ x 11

Pages: 7

Paper weight: 24lb text

Price: $60.00

Tri-fold Brochure

Qty: 20

Impressions: two sided color

Flat size: 8 ½ x 11

Paper weight: 24lb text

Price: $25.00

Thanks&

Hope you enjoy the brochures