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Enhancing Your Campus Card with a

Loyalty Rewards Program

Presented by:

Abraham Cereno “Abe”

University of California, Merced

Mercedes Cesin

Florida International University

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• Why a Loyalty or Rewards Program?

• Types of Loyalty and Rewards Programs

• Florida International University – Miami, FL

• FIU - Student Rewards Program Overview

• University of California, Merced

• UC Merced – myCatPerks Reward Program Overview

Agenda

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• Increase awareness of your campus card program

• Promote and compliment services provided

• Improve financial sustainability

• Increase card usage and promote campus activities and events

• Build merchant relationships

• Create brand recognition

• Enrich student experience with innovation

• Fun, encouraging, and convenience

Why a Loyalty or Rewards Program?

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• Simple Point system

• Tier system to reward initial loyalty and encourage purchases

• Charge an upfront fee for VIP benefits

• Vouchers and Scratch-off Program

• Instant Rewards

Types of Loyalty and Reward Programs

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Florida International University – Miami, FL

• Public Research University Founded in 1965

• 1 Main Campus and 3 Satellite Campuses

• Currently over 52,000 Students and 7,000 Faculty/Staff

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• Integrated with CS Gold

• Built In-House

FIU - Student Rewards Program

• Point system implemented as SVC plan

• Integrated notify features

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• All currently enrolled students are eligible to participate

• Students earn points for spending FIU Cash (SV&C Plan)

• Points are accumulated daily and are posted online

• Balances are available to review online at 1:00am each day

• Implemented using Crystal Reports and Report Scheduling Software

• Points expire annually at the end of each Spring semester

• Students may check point balance at rewards.fiu.edu

• Students may redeem rewards in person at the FIU One Card Office

How Does it Work?

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Point Levels & Prizes

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FIU – Vendor Participation & Partnerships

Parking and Transportation Panther TECH

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Promotions & Social Media

@FIUOneCard

#FIURewards

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• Opened in September 2005

• 10th campus of the University of California

• Currently 6700 Students and 1500 faculty/staff

University of California, Merced

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• Integrated with our one card

system, CBORD CS Gold

• Integrated with Web/Mobile Apps

iCheck-in, Viewpoint POS, Ozzi

• Point Systems

• User friendly and multi-function

• In-house developed

UC Merced – myCatPerks Reward Program

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• Students and employees (patrons) are eligible

• Automatic email and mobile text verification

• Patron earn points for spending Cat Dollars (SV&C Plan) at any

dining locations, campus store, laundry, printing/copying,

and off-campus merchants

• Patron earn points by attending campus events, workshops and

sessions, and returning Ozzi dining reusable in timely manner

• Redeemed and balances are available real-time

• Reward items available in person at the Catcard Office

How does it work?

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myCatPerks Integration

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• My Rewards

• Earn Points

• Redeem Points

• Notifications

• Catcard/Ozzi Balance

• Mobile ID

myCatPerks

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• Total Current Point,

Total Earned, Total Spent

• User Profile

• Notifications (Opt in/out)

• Point History

myCatPerks – My Rewards

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• Future/Current Programs

– view of programs and

events or activities

where patron can earn

points

myCatPerks – Earn Rewards

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Redeem Points for prizes

myCatPerks – Redeem PointsEmail notification with authorization code sent to receive the prize

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Send targeted text or email messages

myCatPerks – Notifications

Notification View

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Quick Plan Balance View Last 10 Transactions and Ozzi Program View

myCatPerks – Catcard/Ozzi Balance

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myCatPerks - Admin Page

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Other in-house apps we developed

• iCheck-in attendance and event management

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Other in-house apps we developed

• Ozzi reusable container system

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Other in-house apps we developed

• Viewpoint POS

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Other in-house apps we developed

• CatiClick

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myCatPerks Demo

(if time permits or needed)

by Abe Cereno

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Questions…

Abraham Cereno “ABE” – University of California, Merced

acereno@ucmerced.edu

Mercedes Cesin - Florida International University

cesinm@fiu.edu

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Thank You

Please remember to fill out your session evaluations.

Enjoy the rest of the NACCU conference.