Post on 15-Apr-2017
transcript
BLOGARTICLES
FacebookInstant Articles:
What Bloggers Need to Know
WWW.BECOMEABLOGGER.COM
What is FacebookInstant Articles?
WWW.BECOMEABLOGGER.COM
What is FacebookInstant Articles?
= relatively newFacebook feature thatpublishes your contentdirectly to Facebook
WWW.BECOMEABLOGGER.COM
What is FacebookInstant Articles?
= relatively newFacebook feature thatpublishes your contentdirectly to Facebook
Facebook user clicks on anInstant Articles link
WWW.BECOMEABLOGGER.COM
What is FacebookInstant Articles?
= relatively newFacebook feature thatpublishes your contentdirectly to Facebook
Facebook user clicks on anInstant Articles link
The article opens upwithin the FacebookMobile App
WWW.BECOMEABLOGGER.COM
What is FacebookInstant Articles?
= relatively newFacebook feature thatpublishes your contentdirectly to Facebook
Facebook user clicks on anInstant Articles link
The article opens upwithin the FacebookMobile App
Instant Articles loadspages up to 10x faster.
WWW.BECOMEABLOGGER.COM
Why useFacebook
InstantArticles?
?
WWW.BECOMEABLOGGER.COM
Why useFacebook
InstantArticles?
? }8 seconds
The
problem
WWW.BECOMEABLOGGER.COM
Why useFacebook
InstantArticles?
? }8 seconds= average load time; slowest singlecontent type on Facebook The
problem
WWW.BECOMEABLOGGER.COM
Why useFacebook
InstantArticles?
? }8 seconds= average load time; slowest singlecontent type on Facebook
3 secondsThe
problem
WWW.BECOMEABLOGGER.COM
Why useFacebook
InstantArticles?
? }8 seconds= average load time; slowest singlecontent type on Facebook
3 seconds= Kissmetrics: 40% of usersleave after 3 seconds
The
problem
WWW.BECOMEABLOGGER.COM
} ItsFEATURES
SPEEDObviously, fasterloading time.
WWW.BECOMEABLOGGER.COM
} ItsFEATURES
SPEED
Connects to GoogleAnalytics, comScore,Omniture and others
ANALYTICS &TRACKING
Obviously, fasterloading time.
WWW.BECOMEABLOGGER.COM
} ItsFEATURES
SPEED
Connects to GoogleAnalytics, comScore,Omniture and others
ANALYTICS &TRACKING
Obviously, fasterloading time.
FORMATTING &FUNCTIONALITYPreserves the look and feel,but is more minimalist.
WWW.BECOMEABLOGGER.COM
} ItsFEATURES
SPEED
Connects to GoogleAnalytics, comScore,Omniture and others
ANALYTICS &TRACKING
Obviously, fasterloading time.
FORMATTING &FUNCTIONALITYPreserves the look and feel,but is more minimalist.
ADSFacebook Audience Network -Facebook keeps 30%, you keep 70%Sell your own ads - You keepeverything
WWW.BECOMEABLOGGER.COM
} ItsFEATURES
SPEED
Connects to GoogleAnalytics, comScore,Omniture and others
ANALYTICS &TRACKING
Obviously, fasterloading time.
FORMATTING &FUNCTIONALITYPreserves the look and feel,but is more minimalist.
ADSFacebook Audience Network -Facebook keeps 30%, you keep 70%Sell your own ads - You keepeverything
SPECIALNo special treatment (atleast for now)
WWW.BECOMEABLOGGER.COM
What publishers
are saying...
WWW.BECOMEABLOGGER.COM
What publishers
are saying...
Publishers are reporting as much astwice the reach.The more Facebook users click on your articles, themore those articles will be more visible in the NewsFeed.
WWW.BECOMEABLOGGER.COM
What publishers
are saying...
Publishers are reporting as much astwice the reach.The more Facebook users click on your articles, themore those articles will be more visible in the NewsFeed.
Publishers are reporting less engagement.It may be that faster loading means that users can tap in and out ofarticles more easily.
WWW.BECOMEABLOGGER.COM
What publishers
are saying...
Publishers are reporting as much astwice the reach.The more Facebook users click on your articles, themore those articles will be more visible in the NewsFeed.
Publishers are reporting less engagement.
Publishers are NOT reporting a decrease in revenue.
It may be that faster loading means that users can tap in and out ofarticles more easily.
Monetization is still working as it should
WWW.BECOMEABLOGGER.COM
More on setting up Facebook Instant Articles and my views on this new feature at WWW.BECOMEABLOGGER.COM