FromCollec*ontoCura*on:Future-proofingyourResearchSkills–NewMRWebinarGaelleBertrand,KantarMedia,2016

FromCollec*ontocura*on

GaelleBertrandHeadofBrandInsight

20October2016

Future-proofingyourResearchskills

FromCollec*ontoCura*on:Future-proofingyourResearchSkills–NewMRWebinarGaelleBertrand,KantarMedia,2016

Clientsaredrowningininforma*on

ClientInforma.onecosystem

“Weneedtotransi-onBrandHealthmeasurementintoanac-onable

sourceofinsight”HeadofInsightBT

“Integrateordisintegrate”StanSthanunathan,SVP,CMIUnilever

“Weshouldbeintegra-ngdifferentdatasetstolinktobusinessresultsforamore

holis-cmodel”DirectorBrandStrategy,

InterCon-nentalHotelsGroup

FromCollec*ontoCura*on:Future-proofingyourResearchSkills–NewMRWebinarGaelleBertrand,KantarMedia,2016

Enterthehybridresearcher…

MarketResearcher Analyst

StrategyConsultant

CreateRobustframeworks

Understandthecontext

Structure,diceandaggregate

Collate,cross-referencedata

Asktherightques*onsfromtheclient

Knowwhichques*onstoask

Gettothesowhat

Collectdata

Thinkcri*callyaboutwhatitmeansfortheclient

FindthedatapointsthatmaXer

Dig,dig,dig

Recommend,advise

FromCollec*ontoCura*on:Future-proofingyourResearchSkills–NewMRWebinarGaelleBertrand,KantarMedia,2016

Whatskillsdoyouneedtoevolve?

FromCollec*ontoCura*on:Future-proofingyourResearchSkills–NewMRWebinarGaelleBertrand,KantarMedia,2016

Whatquali*esdoyouneed?

curious

entrepre-neurial

rela*onshipbuilder

cri*calthinker

crea*ve brave

quickonyourfeetflexible

FromCollec*ontoCura*on:Future-proofingyourResearchSkills–NewMRWebinarGaelleBertrand,KantarMedia,2016

Whatresourcesareavailable?

Imagecredit:Ge6yimages

FromCollec*ontoCura*on:Future-proofingyourResearchSkills–NewMRWebinarGaelleBertrand,KantarMedia,2016

FromCollec*ontoCura*on:Future-proofingyourResearchSkills–NewMRWebinarGaelleBertrand,KantarMedia,2016

ThankYou!

GaelleBertrand,gaelle.bertrand@kantarmedia.com@GaelleAnneClair

FromCollec*ontoCura*on:Future-proofingyourResearchSkills–NewMRWebinarGaelleBertrand,KantarMedia,2016

Q&A

SueYorkTheHandbookof

MobileMarketResearch

GaelleBertrandKantarMedia