google analytics

transcript

MNREM Broadband for Business Webinar Series

Minnesota Renewable Energy MarketplaceAs part of the Minnesota Rural Intelligent

Communities (MIRC) Project

This webinar series is sponsored by MIRC – Minnesota Intelligent Rural Communities in partnership with the MNREM - Minnesota Renewable Marketplace and the Blandin Foundation. MNREM is a project partner in the Minnesota Intelligent Rural Communities initiative. MIRC is a coalition of 19 statewide partners and 11 demonstration communities funded in large part through an American Recovery and Reinvestment Act grant. The work of the coalition focuses on bringing the full promise of broadband technologies to rural Minnesota communities, businesses and people. Blandin Foundation serves as the project administrator. More about MIRC is available www.blandinfoundation.org

Google Analyticswww.google.com/analytics/

Ann Treacy broadband.mnrem.com

Google Analytics (GA) is a free service offered by Google that

generates detailed statistics about the visitors to a website.

Google Analytics hit the scene in 2005.

Advantages of Google Analytics• Free• Easy to use• High level dashboard• Detailed reports

Disadvantages of Google Analytics• Doesn’t track everyone– Visitors needs to accept cookies & JavaScript– Not tracking spiders

• Limiting info provided– Searchers can turn off tracking– Limitations may increase

• Need to have Google AccountBut again free and easy!

How to Set Up:• www.google.com/analytics

Set up Website

Add Code to Your Site

“Home”

Dates• Choose dates

to view• Compare to past

Compare Dates

Home - Email

Email• Have stats

emailed toyou (orothers) on a regularbasis

Home - Visits

Visits

• Audience – How many? Location? Duration of visit? New, returning, bounce? Device?

• Advertising - Tracking success of AdWords• Traffic Sources – Where does the traffic come

from? SEO? Ads? Links?• Content – Which pages are working? • Conversions – Are visitors doing what you

want them to do?

Visits

Audience

Mobile Traffic

More Details (Second Dimension)

Visitor Flow

Audience• How many visitors?• Any campaigns rewarded with more traffic?• Where are they located?• Are they mobile?• New people, returns or bounces?

Traffic Sources

Referrals (Links from other sites)

SEO Note: This info is becoming limited!

Traffic Source• Are our ads leading to visits?• Which links bring us traffic?• What terms do people use to find us?• Are social media efforts paying off?

Content Overview

On Page Analytics

Content• What pages are entry?• Where do people exit?• What pages are most/least popular?• Where do people link?

Setting Up Goals

For the FutureFilters, Funnels, E-Commerce…

For today – 1. Get GA set up2. Email stats monthly3. Look at them!

QUESTIONS?If you have an interest in further training on in your area, please let us know.Session will be posted online: http://www.mnrem.com/blog/

google analytics

Documents