A pumpkin patch in Portland, OR took a sports themed approach to a corn maze this year by carving the Portland Timbers (Major League Soccer) logo into a corn field…

Holiday/Special Event Marketing

Directions

Go to each park web-site-(Slides 3&4)

Research what these parks do in terms of their special holiday events that keep their parks open during the “off” season and increase revenue during the holiday times.

Document your findings in WORD. GO TO: Silde 5 & 6 and follow the

directions. Document your ideas in WORD.

Holiday Theme / Special Event Marketing

http://seaworldparks.com/en/buschgardens-williamsburg

https://www.universalorlando.com/Theme-Parks/World-Class-Theme-Parks.aspx

Holiday Theme / Special Event Marketing

https://disneyworld.disney.go.com/

https://www.kingsdominion.com/

http://www.sixflags.com/national/index.aspx

What can your park do to

leverage Holidays to

promote the brand and sell

tickets, merchandise

and concessions?

Special Event - Sports Marketing

Busch Gardens – Williamsburg (Festhaus)

Today’s Assignment:

Come up with a Special Event themed idea to help market, promote and sell everything from the brand to tickets, sponsorship, merchandise and concessions for your theme park!

Special Event- Sports Marketing

Today’s Assignment: