Post on 05-Dec-2014
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V
RONALD VAN DEN HOFF
HIGH
LOW
RECENT YEARS* Edelman Trust Barometer
*
HIGH
LOW
RECENT YEARS
“ZORG-ICT SPLIJT OVERHEID EN
ARTSEN”
“RIJK HOUDT GELD IN BIJ FOUTE SPLITSING
ENERGIE SECTOR” “VERTROUWEN IN OV-KAART
OPGEZEGD”
23 SEPTEMBER 2008:
* Ronald Coase, 1937 “The nature of the firm”.
CLASSIC
VALUE
NETWORK
INTERNET HISTORY…
1. STATIC.
2. VOLUME GROWTH.
3. VOLUME EXPLOTION
INTERNET HISTORY…
1. STATIC.
2. VOLUME GROWTH.
3. VOLUME EXPLOTION:
SEARCH / ALGORITHMS
APPLICATIONS
550.000.000.000 PEOPLE ON LINE
4. PEOPLE/CONNECTING
SOCIAL NETWORKS/MEDIA
* Data from Forrester Research Technographics® surveys, 2007
* “Here comes everybody”, Clay Shirky, 2008
VIRTUAL SOCIAL NETWORKS:
“WEBTRIBES…”
SOCIAL : HYVES
BUSINESS : LINKEDIN
SOCIO-BUSINESS: MINDZ.COM
SERIOUS GAME: WORLD OF
WARCRAFT
(MMORPG:
Massively Multiplayer Online Role Playing
Game)
CROSS-
BOUNDARIES
20% 80%
BRANDING*
“RANGE OF ACTIVITIES TO CREATE, TO FACILITATE, TO MANAGE & TO EVALUATE CONTACT
OPPORTUNITIES (TOUCHPOINTS) & EVENT DRIVEN COMMUNICATION WITH STAKEHOLDERS,
RESULTING IN UNIQUE AND CONSISTENT STAKEHOLDER EXPERIENCES, THUS OPTIMIZING THE
PROCES OF MEETING & CONNECTING”.
* Ronald van den Hoff 2007
WHO ARE YOU?
WHO DO YOU WANT TO BE?
“TO BE OR NOT TO BE”IS NO LONGER THE
QUESTION
PERSONAL CONTACT 40% WHAT IS REALLY GOING ON? 100%
CO-CREATION (MEEPRATEN) 65% INFO AS EMPLOYER 26%
*UNIVERSITEIT VAN TWENTE, 2007
HUNGRY FOR CHANGE
EXCEED EXPECTATIONS
GLOBALLY INTERGRATED
DISRUPTIVE BY NATURE
GENUINE
IBM LEADERSHIP SURVEY 2008
(NETWORKED) ENTERPRISE
(2.0)
LEADERSHIP
BLURRING BOUNDERIES
HUMAN INTERACTION
MANAGEMENT
GROUNDSWELL