Innovation Showcase: Shoestring Pitch

Post on 13-Jun-2015

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good for the developer.good for the client.good for the community.

brought to you by the bluebirdinteractive team

simple. effective. websites.

brought to you by the bluebirdinteractive team

simple. effective. websites.

A tool for simply & effectively launching websites.• stop reinventing the wheel• minimize developer’s role as helpdesk• break the bottlenecks

good for the developer.

• Design templates• Content templates• Feature bundles• Better customer service

good for the client.

• Design templates• Content templates• Feature bundles• Better customer service

good for your community.

• More accessible– Easier to use– More affordable @ $30/mo

• Buy a Site, Give a Site– TOM’s model

good for the community.

• Open-source software (aka, not proprietary)– Developers already use these tools– Largest talent pool of web pros, period

Out of 367M websites on the internet60% of CMS-powered sites use the same platform we do,based on the most commonly used language & web server.78% run on PHP (language)65% run on Apache (web server)

– Contribute back to community

competitive advantage

• Targeting small businesses– 5.3M small businesses– 62% of Californian small businesses do not have a website– Current products not cost-beneficial

• Why will they choose us?– Accessibility: Low cost, ease of use, speed of launch– Not a walled garden (doesn’t lock you in like Wix, Weebly, or Webvanta)

• How will we find eachother?– Developers as salesforce (starting with WIMP)– Additional distribution channels (broadcasters, franchises, marketers)

• Why will they stay?– Better customer service– IP holds off competitors long enough to build loyalty– Proactive ahead-of the market add-ons

business model – revenue

• Software-as-a-Service, revenue driven by subscriptions.

• Roll out of additional platforms increases size of potential market; distribution channels increases rate of penetration; and “Gandalf.”

• Sales driven by sales calls, canvasing events, and distribution channels.

$415K $3,052K $8,565K $17,258K $27,516K

financial performance (000’s)

Year 1 Year 2 Year 3 Year 4 Year 5

-5000

0

5000

10000

15000

20000

25000

-1022143

6513

13481

21349

517 9092053

3778

6166

Net Income/Cash FlowTotal Cost

the bluebirdinteractive team

diverse, progressive, problem solvers.

• Joshua Simmons – CEO, WIMP co-founderTrained as marketer, and at 24, 10 years experience as web developer.

• Lyle McKeany – CMO, sales guyBusiness Management degree from SSU. In former lives, was a professional musician and poker player.

• Terry Carroll-Beyak – CTO, math & science guyEnvironmental Studies degree from UCSC. Programmer and writer with local Santa Cruz radio and campus newspaper.

• Mark Beyak – CFO, numbers guyBrings 28 years experience to the table.

• Jennifer Eaton, Senior Search Quality Analyst for Yahoo!• Dr. Armand Gilinsky, Prof. of Business Strategy & Entrepreneurship at SSU• Bernie Goldsmith, Esquire, Commissioner of Business and Economic

Development for the City of Davis• Dave Pope, Senior VP of Information Technology for Safe Credit Union

where we are

• Proof of concept• Initial clients lined up• Interested WIMPs• Intern program with local college• A community that’s just WAITING• Seeking seed money

good for the developer.good for the client.good for the community.

brought to you by the bluebirdinteractive team

simple. effective. websites.

good for the investor.

good for the developer.good for the client.good for the community.

brought to you by the bluebirdinteractive team

simple. effective. websites.

Watch our pitch video on YouTube.

Join mailing list for launch info.