Post on 20-Jul-2015
transcript
Brought to you by:
Marketing your Tourism
Business Online
May 2015
The Internet, and social media in particular, have
RADICALLY CHANGEDthe way people consume information and the way organizations
PROMOTE THEMSELVES.
The rules of marketingHAVE CHANGED.
Consider:
WHERE do your
current and future audiences
FIND WHAT THEY NEED?
What does it take?
Listening
What does it take?CONNECTING
#hashtags, RT, Like, Favorite, Reply
The Key is to build ENGAGEMENT#notaonewaystreet
Going BEYOND LIKES takes CREATIVE
CONTENT that CAPTURES people
LISTENING IS content
OUTREACH IS content
CUSTOMER SERVICE is content
Your Customer’s Story
IS CONTENT
Travelers are Heavy Social Media Users: Facebook Dominant
Source: Travel Weekly
Travelers use more than one Social Network
Source: Travel Weekly
Broad Demographics using Social Media
Source: Travel Weekly
How Travelers use Social Media
Source: Travel Weekly
Successful Social Media Marketing
• PROFESSIONALLY designed page
• It’s NOT JUST ABOUT POSTS
• You MUST have a PLAN. Thoughtful content strategy that incorporates the personal touch, sales and marketing, and outreach
• LISTEN AND RESPOND, stimulate conversation
• Be a RESOURCE to people
• Photos and videos get 60% more lift
• Tag / links, Hashtags
• WOW your fans!
Which Channels?
Be where your customers are, amplify their messages, respond to them
• Facebook: Broadest audience, need skill to build engagement and shares
• Twitter: Power to reach beyond your network, listening and customer service
• Google+: SEO benefits are considerable
• Instagram: Visuals, hashtags, and engagement
• Pinterest: Long – tail value with planners
• Linkedin: Good for convention planning
• Tripadvisor matters!!
• Good is the enemy of great
Don’t have time to establish a presence on SOCIAL MEDIA CHANNELS?
Not sure where to start?
Dream Local Digital can help.
Expert help to get you there
• Social Media strategy development
• Social media page design, management
• Reputation Management
• Blog development and content creation
• …and more!
of people trust online reviews by strangers
of people trust online reviews by people they know
The key is REPUTATION MANAGEMENT…
And you need it now more than EVER!
Review Sites Heavily Used and influence purchase decisions
Source: Travel Weekly
Getting Found
SEARCH:
of consumers search for local businesses online
How you rank in SEARCH is critical
• 90% of searchers stop on PAGE 1
• 75% stop after 5 listings
Want to ensure your business can be found locally and on search engines?
Dream Local Digital
can help.
EXPERT help to get you there
• Search Engine Registration
• SEO, keyword strategy
• SEM and PPC campaigns
• Google, Yahoo, Bing optimization
• …and more!
Impact of Mobile
Facebooknow has over
725 millionmobile users
Do you have a usable mobile web site?
Impact of Mobile: Google’s new rules
Need a MOBILE WEB SITE or have questions about how mobile marketing should fit
into your plans?
Dream Local Digital can help.
shannon@dreamlocal.comwww.dreamlocal.com
www.facebook.com/dreamlocal207-593-7665
for attending!THANK YOU