Post on 28-Oct-2014
description
transcript
‘New Media in a Digital Age’John Ellis & Andrew Thomson
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Areas 360innovate work in
Creative Web designBespoke Web development
E-Commerce solutions Internet Marketing360 Virtual Tours
Graphic illustration DesignBrand Concept & Development
Online Advertising Digital Photography Secure Web Hosting
“A generic term for the many different forms of electronic communication that are made possible through the use of computer technology. The term is in relation to “old” media forms, such as print newspapers and magazines, that are static representations of text and graphics.”
http://www.webopedia.com/TERM/N/new_media.html
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Who I am and what I do??
The who, where and what. [ not sure about the why! ]
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The who, where and what. [ not sure about the why! ]
Name: John Ellis
Company: Online Media Branding Ltd, Glasgow.
Job Title: Senior Graphic Web Designer.
Basic responsibilities: Front end design / development (UI),
including: Online & Offline bespoke graphic design, Logo and Brand
Development, XHTML code), CSS (Styling), Flash Design.
Interests: Usability, Web Standards, Creative design, Digital
Photography, Branding, Typography.
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How did I get here, and arethere any pre-requisites for the job?
The who, where and what. [ not sure about the why! ]
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Left school at 16 with 7 GCSE's
Took a short break from education (Bummed around for
several years)
Back to study A-Levels in Computing, Media, English
Undergraduate degree in Multimedia Computing
Masters in Interactive Digital Media (well nearly finished.)
Jobs to date include; Web Systems Administrator,
Freelance designer/developer,
Interactive digital designer, Graphic Web Designer
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An average day at the office.
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Client meetings, reviewing project briefs, telephone conversations,
emails, project management meetings, brand development
sessions, web design development (concept meetings, roughs, wire
framing, graphical mock-ups, coding, styling, testing etc), creating
supporting documentation.
The who, where and what. [ not sure about the why! ]
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What is it like to work in 'New Media’
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Possible jobs in ‘New Media’
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Interactive Media Designer
Digital Media Assistant (Graphics)
Web Copywriter
Digital Marketing Executive
User Experience Consultant
Digital Designer
On/Offline Art Director
http://jobs.guardian.co.uk/jobs/media/new-media/
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Five tips for someone looking to get a break in 'New Media'
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1. Be your own brand
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2. Nail your CV
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3. Be professional
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4. Get Placements
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5. Persevere
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Now over to Andrew >>
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Traditional Media – The end?
Reliant on journalists running stories
Difficult for smaller business to find a global voice
Having to adapt and align themselves closely with the digital world
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Traditional Media – The end?
•A few clicks on his iPhone and Janis Krum’s photograph was beamed round the world while mainstream news networks searching for the plane.
•Shows how traditional & new media can work in together
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Advantages of Online
Relatively in-expensive
Ability to provide authenticity, not spin
Ability to provide participatory communication, not one way propaganda
Delivery of content at the right moment your audience needs it
Not about your boss seeing you company on TV/Newspaper, instead we focus on buyers seeing you company on the web.
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New Media – How to get the best out of:
Blogging
Online News / Press Releases
Podcasting & Audio Content
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Blogging
Tips
• Monitor what others are saying about you through reading
• Nestle into existing communities through participation in other industry blogs
• Shape conversations through writing of your own blog
• Allow comments on your own blog
Background
• The blogging community is highly influential
• Your best customers will be actively participating in blogs
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Blogging – Going Viral Pre-Launch
• Invited 200 guests & bloggers to attend
• Offered complimentary cameras to use to capture events
Campaign went viral as soon as the event happened.
Case Study: Sony Ad Campaign, Miami
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Online News Releases
Tips
• Don’t just send news releases when big news is happening
• Create news which appeals directly to your buyers
• Write news which is rich with keywords in the copy
• Link to key content within your site
• Add social tags for Technorati, Digg etc..
•Drive people into your sales process
Background
• News releases are still an effective marketing tool
• Rather than targeting journalists, news releases provide the power to communicate directly with your buyers
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Podcasting & Audio Content
Tips
• Particularly useful marketing tool to reach commuters / travellers
• Podcasting can also be used to create inexpensive streaming radio with international audience
Background
• Previously little used medium as audio is difficult to locate & impossible to browse
• Media consumption changing
• Technology now allows podcasting to flourish as a marketing medium
• Popularity of the iPod helped massively to bring Podcasting mainstream
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Harnessing the power of online
•You are what you publish
Create an action plan (Company goals, buyers persona, your organisation)
• Write for buyers
Avoid industry jargon & buzz words, (“Low hanging fruit”, “leaky bucket”)
• Stick to the plan
Resistance from PR departments
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Now it’s you turn. Any questions?
Looking for a Job? Email us.jobs@360innovate.co.uk