Mobile for Non-ProfitsEngaging donors on their turf

Kelly McIvorkelly@atomicmobile.com

206.673.2749

ObjectivesIdentify the impact of mobileKnow the (successful) mobile techniquesUnderstand the pros and cons

Are you still using this?Use of cash declines 3% every yearUse of checks declines 9% per yearSecurity concernsManual

Your future donors use this

89% have phone

source: Pew Internet 2012, ComScore 201336%

64% have smartphone

s

75%

What is the impact?

source: Neilsen 2013, Smartphone owners

Text Messaging

Email

Web Sites

Social Media

Applications

86%

82%

63%

62%

How to 'think mobile'In-the-Moment EngagementTell your storyLet them take action!

Text-Messaging

Text-to-GiveFast and FamiliarRestrictedLimitedAnonymous90-day proceeds

$350 - $1K/mo$.35 + 3.5%

Text-to-DonateLess restrictedUnlimited amountsDonor DataImmediate ProceedsMore steps to donate

$0 - $500/mo$1 + up to 7%

Mobile outreachCash4Kids: We've almost

reached our goal this month! As a past supporter we'd love your

help. Please donate at http://tfund.it/C4K. Thank you!

Ok! I just gave $50. Keep up the good work!

3-4 times per year

Mobile outreachTeachersNow.org:Protect

teacher salaries and class sizes! Call your rep at

206.555.1212 to say you support HB1122. Reply

STOP to end msgs.Ok. I just called them!

1-2 times per month

Mobile outreach

1000 Marathon runners200 opt-in to text messages1 msg/wk for 5 months

Results:25% more likely to startRaised 50% more money

Success with text-messagingThink: ActionKnow your audienceCapitalize on impulseClear call-to-action

Success with text-messaging

EventsIn-VenueDirect Mail

The call-to-action

FlyersBusiness Cards

Mobile Apps

Smartphone ApplicationsFor engagement and actionComplex to build/updatePromotional planApp Stores and fees

Smartphone Applications

Micro-donation Apps

One Today by Google Give2Charity by Placed

Success with mobile appsThink: Engagement and ActionUpdate strategyPromotional plan

Mobile Web

But we already have a website

vs.

But we already have a website

75% visit web sites

How they get there:SearchDirect to urlEmail newsletterSocial Media

vs.

Your donation page

15 - 20 fields

5 - 7 fields

What needs to happen

What needs to happen

What needs to happenSeparate siteRAZ MobileDuda MobileMoov WebCustom

$2K - $15K

Responsive siteJoomlaDrupalWordpressCustom

$15K-$40+K

What is this?Link physical and digitalRequires smartphone appLink to Donate pageFree to create

QR code(Quick Response)

Success with mobile webThink: Information and ActionPrioritized contentMobile-friendly formsDirect, short URL uw.edu/give vs. www.washington.edu/giving/make-a-gift

Email

The impact on email

The impact on emailLower open ratesLess click-throughHigher unsubscribes Less engagement!

Success with emailMobile-friendly templateText-heavy with larger fontAlternative text for images

Mobile Auctions

What is a 'Mobile' auction?

Silent Auctions onlyDedicated itemsBid from mobile device

app web text-messaging

Why a 'Mobile' auction?Increase auction and donation proceedsAnywhere bidding with outbid alertsReach beyond the auction floorPayment completion

ConsiderationsRegistration/setupDevice requirementsCheckoutData collectionMobile coverage

ProvidersBiddingForGoodBidPalHandBidReady Set Auction

More Mobile

Giving KiosksSecureGiveQgivGivingKioskSimpleGive

Mobile Credit Card Reader

SquarePaypalIntuitPayAnywhere

In Conclusion

Start nowStart with text-to-donate

Can be added with minimal disruption

Then mobile webSeparate site, then as part of a re-design

Engage AppropriatelySMS – ActionMobile Web – Information and ActionApplications – Engagement and Action

Thank You

Kelly McIvorkelly@atomicmobile.com206.673.2749