Mobile Mania: Powerful Mobile

Marketing Strategies To Get More Leads, Increase

Your Revenue & Brand Awareness

Do you have a cell phone? Guess what? So do ALL of your potential customers!

Agenda

What is mobile marketing? Why is it important to you and your business? The 4 main types of mobile marketing

strategies Top 5 benefits of utilizing mobile marketing Common mobile marketing challenges and

how to overcome them! Extremely simple ways to get started with

marketing your business on mobile devices Question & Answer Session

Mobile Marketing:A set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

Something EXTRATo separate you from the rest of the

pack

A repeatable way to quickly gain new customers and retain existing customers…

A way to find and target your best potential customers…

A proven way to guarantee your customers feel like they’re getting VIP deals every time they hear from you…

An affordable and effective marketing tool that consistently generates the biggest returns on your investment …

MobileMarketing

Power

1. MobileOptimization

2. SMS/TextMessaging

4. MobileApps

3. MobileAdvertising

Who cares?87% of Americans have a mobile phone and a majority of the population says that their phones are their most-used

device!

71% of smartphone users that see TV, press or online ad, do a mobile search for more information in as little as one hour

Text messaging gets 7 to 15 times the response rate of email and has a

shocking 97% open rate

It should be very clear now: The future of marketing is

mobile! Morgan Stanley predicts that mobile browsing will outpace desktop

browsing within three to five years!

Location based marketing is projectedto grow to 6 BILLION dollars in 2015…and that’s from 0 dollars in 2009

How can you use mobile marketing to grow your business?

What are the challenges and benefits of adopting this medium?

1. Better customer engagement2. More revenue per customer3. Promote brand awareness

4. Increased traffic to your website5. Increased traffic to your physical location

Now let’s talk about some of the

challenges, real and perceived, that are preventing many

business owners from adopting mobile

marketing.

It’s all about making sure your website is findable and properly usable on a mobile device in the mobile context.

What is mobile SEO?

People won’t stay on your website if it doesn’t display right on their mobile

screen functionality

This is an example of what a website that isn’t mobile optimized may look like…

Not too attractive…is it?

A quality, optimized mobile site should respond to exactly what your visitors are looking for…

Quick, straightforward information.

Three-quarters of phone users

Send & receive 664 text

messages

EACH MONTH

SMS Messagingcommonly known as text messaging

You DO have to be careful with SMS/Text Marketing...

People WANT to hear from you Mobile coupons are redeemed 10 times (or more) than traditional coupons

Who wants to clip coupons and carry them around in today’s digital age?

There is almost no end to the practical uses of text messaging in your business

SMS Marketing Campaign

1. Getpermissio

n

2. Offer incentives

3. Don’t wait!

There are a variety of great SMS platforms!

A simple SMS Marketing offer can put you drastically ahead of your competition over a period of time!

MobileAdsDeliverResults

Win a PSP gaming console from Sony as an incentive for visiting their site

Mobile ad spending worldwide is predicted to

reach $20.6 Billion in 2015.

You can target your ads to specific locations, specific applications, and specific types of

devices allowing you to narrow in on exactly who you are trying to reach.

Doing it right is easy!

Maintain realistic expectations.

Use your campaigns to build interest, excitement, loyalty, and curiosity. Get your prospects to know you,like your, and trust you.

Mobile Marketing Ad Platforms

Because of limitations in a mobile context, take extra care to make sure your call to action is extremely targeted and tight.

Only create a mobile app that truly adds UNIQUE value to your prospects &

customers… something they will regularly use and not just download and forget

about.

People LOVE getting sweet deals righton their phones!

If you have a fanatical buying audience – like golfers – a special offers app may just be perfect!

Channel & leverage customer enthusiasm with a loyalty program.

It makes users feel exclusive & special!

If you can help people out in your mobile app, you’ll generate a TON of goodwill, and that will pay dividends.

Calculator apps are a good example of doing just that!

“Gamification of business.”

Everyone loves games, no matter the industry.

Productivity apps are incredibly popular .

When you can find a way to help your customers get more done through an app, you can win their loyalty.

Four Major Types of Mobile Marketing

MobileOptimization

SMS / TextMessaging

MobileAds

MobileApps

The future is mobileand the future is NOW