Our Social MediaWhy and how to compose a social media release

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Let’s put this into contest…

The traditional press release is (almost) deadIt goes in the trash 90% of timeMedia landscape has changed a lotJournalists desire brevity and relevanceOnline communities demand interactivityMultimedia is no longer a premium servicePress releases are a “blunt instrument” in an age of citizen journalism

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What can we do?

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A social media release, of course!

A blog post-like web pageIt supports multimedia contentsIt works great with search engines It’s even better with social networksIt appeals to journalists, bloggers, or people

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downloads

links

•Multimedia content

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Just a few guidelines

Learning to use the platform (it takes some time)You can’t just copy and pasteYou need to talk with a human voice. Can you?Be ready to manage critical commentsYou won’t go viral just because you got a video

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http://www.oursocialmedia.com/wp-admin

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‘Cause it’s the right thing to do!

Position your client as innovative & tech-savvyYou have multimedia content sparedBloggers love this format It will live forever on GoogleHelp you start a conversation with real peopleAsk your client for extra budget

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You bet!

Page visitorsNr of commentsVideo or presentation watchersNr of websites linking to your pageSubscribers

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