• Lack of Knowledge & Understanding• Brand Management & PR Concerns• Lack of Time and Personnel• It’s a Passing Fad

Social Media Myths & Fears

Most Common Reasons:

•By 2010 Generation Y will outnumber baby boomers

•YouTube is second largest search engine in the world

•Facebook has reached 400m users – fastest growing segment is 55-65 year old women

•50 million Tweets per day - 80% are outside of Twitter

•Over 200,000,000 Blogs

•80% of companies use LinkedIn as primary tool to find employees

Social Media Trends

2010 Stats:

Source Mashable.com & Socialnomics.net

Why Social Media?

Business Benefits:

• Visibility & Branding• Customer Service & Interaction• Generate Leads• Market Intelligence

What Do I Need? • Increase Sales• Create Brand Awareness• Promote a Product or Service• Generate Leads • Customer Service• Attract Employees• Gain Customer Feedback• Share Expertise

Getting StartedWhat is your goal?

•

Be Methodical:• Observe Others• Study Competition• Learn Social Media Etiquette• Establish Corporate Best Practices

Plan of Attack

Extend Your Strategy

Step One: Branding & Visibility• Build Your Community• Promote Your Social Networks• Engage with Potential Customers• Promote a Contest / Deal / Event

Building Your ImageTips in Getting Started

Promote, Promote, Promote• Promote a Contest / Deal / Event• Engage Your Audience• Make it Simple• Offer Something Unique

Building Your ImageTips in Getting Started

Build Your Community

Build Your Community

Over 25% Growth of Fan Base In Two Weeks!

Build Your Community

Fan Pages With

• FANtastic Content

• Facebook Enhanced Pages

• Being Attentive

• Being Real

• Sharing

http://www.facebook.com/#!/projectworkingmom?ref=ts

Attracting LeadsTips in Getting Started

Step Two: Lead Generation• Post Coupons / Promotions / Contests• Use Guerilla Style Campaigns• Post Industry Info / Article Links• Cross Promote (i.e., Traditional Marketing)

Attracting Leads

www.threadless.com/

Build Your Community

1 Million in Revenue In 1 Day!

Steps to Get Started:• Use the name of you business as your Twitter username• Create a Custom Twitter Background• Use Advanced Twitter Search Industry Influencers that your Business Should Follow• Use Link Shortners, Hashtags, Direct Messages• Acknowledge Your Followers

Attracting Leads

Managing Your CustomerTips in Getting Started

Step Three: Customer Interaction

• Be Responsive• Ask for Feedback• Be Consistent• Setup Alerts & Monitor (i.e., Google, SocialMedia, Monitter, Tweetbeep, Heartbeat)

Setup Alerts

Manage Feedback

Manage Negative Feedback

Gather Your Data

Step Four: Market Intelligence• Gather & Analyze Data• Keeping Doing What Works• Add Something New (i.e., offer a new product)• Watch Your Competitors• Monitor the Marketplace• Manage Your Brand

Monitor Your Brand

Monitoring Tools:• Tools such as Brandwatch, TweetDeck, Socialmention and Heartbeat help you monitor your brand

Monitor Your Brand

Monitor Your Brand

Video: http://www.youtube.com/watch?v=g-Z2x4SClaE&feature=related

Monitor Your Brand

Establish Best Practices:

• IBM and Intel Published Guidelines for Social Media Use

• 41% Of Excels Say Info Will be Leaked• 89% Of Internet User Give Personal Info

Online• 15% Of Employees Said If Their

Employer Did Something They Did Not Agree with They Would Comment About it Online

Source IBM - http://www.ibm.com/blogs/zz/en/social_computing_guidelines.html

Monitor Your Brand

Stay Ahead of the Game

Add Something New:• Watch Your Competitors• Stay on Top of Trends• Reward Your Customers (i.e., customer loyalty or rewards program)

Who, What, Where, Now?

What are the Next Steps?Join the conversation

• Who, what, when, how can you help?

Create a Manageable Plan • Social media takes time • Build your network

Measure Results • Adjust as needed

Questions?

Connect, Join, FollowGet Social!

Connect with Kathy SteeleLinkedIn: http://www.linkedin.com/in/kathleensteele

Twitter: http://twitter.com/kathysteele

Connect with Desert Rose DesignDRD Blog: http://write-on-red.desertrose.net/

DRD Facebook: http://www.facebook.com/DesertRoseDesign

DRD Twitter: http://twitter.com/DRDmarketing

DRD Resource Box: http://www.desertrose.net/resourcebox/

DRD LinkedIn:

http://www.linkedin.com/groups?home=&gid=1846028