Rohit Talwar Overview of the Future Convention Cities Initiative (FCCI) - Imex Seminar - 25 05 11

transcript

IMEX Seminar

May 25th 2011

Rohit Talwar

CEO – Fast Future

Executive Director - FCCI

rohit@fastfuture.com

The Opportunity

• Conventions and

Trade Shows are

a multi-billion

industry

• Major contributor • Major contributor

to knowledge

exchange and

business

creation

• But�

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Growth is not Guaranteed*

Image source: Piper Report

Global Competition is Growing*

* Thinking is Back in FashionImage source: Einstein.yu.edu

To win we Must Focus

‘Beyond Tourism’

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ICCA Rankings - Subject Areas

The opportunity is partnering to maximise knowledge transfer and value

creation in the key industries of the future�

SeoulSydneyDurban

London

TorontoAbu Dhabi

Francisco

FCCI - Primary Research Activities

Point Research

and Knowledge

Sharing

Competitive Advantage

Research

Thought Leadership

ActivitiesImage sources: blogspot.com / innovaction-group.com /

The FCCI research agenda is

focussed on the following value

creation objectives�

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Drive Economic Growth and

Job Creation

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Maximising Knowledge Sharing

through Business Events

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Create Global Opportunities for

Local Businesses and Researchers

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Showcasing Local Capability

Image sources: nanotech.sc.mahidol.ac.th / blogs.dickinson.edu/mindmeetsmatter

Leveraging Existing Infrastructureand Encouraging New Investment

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Nurturing New Ventures and

Accelerating Emerging Industries

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echnologylodging.com / picturesofcar.blogspot.com

Promoting Innovation and

Driving Research and Development

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Drive Citywide Co-ordination

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FCCI FIRST ACTION FORUM SEOUL

MARCH 2011

Image source: Seoul Tourism Organization

�Tourism

�Convention Services

�Design

�Distribution Services�Distribution Services

�Digital Content

�R & D

DDP: DONGDAEMUN DESIGN PLAZA

FLOATING ISLANDS ON SEOUL’S HAN RIVER

SEOUL STATION CONVENTION CENTER – PROPOSED DESIGN

Proposed Sydney Multifunctional Convention and

Entertainment Centre (SMCEC)

Legacy value

A captive audience of leaders

• Profiling

• Investment

• Exports

• Education and skills development

• Global networks

• Attracting industries and institutions

A scoping studying of Business Events :

Beyond Tourism Benefits

• University of Technology Sydney August 2010

• Key findings

� Knowledge expansion

� Networking, relationships and collaborations

� Educational outcomes

� Fundraising and future research capacity

� Raising awareness and profiling

� Showcasing and destination reputation

Case study approach

• 4th International AIDS Society Conference on HIV Pathogenesis

Treatment and Prevention (IAS 2007)

Led to the establishment of a major virology institute at the

University of NSW through initial investment by the Bill and Melinda

Gates Foundation later matched by government.

• 7th International Orthodontics Congress (IOC 2010)

Many Australian clinicians picked up knowledge about new

techniques and technologies. Conference led to significant funding

increase for the Australian Society of Orthodontists research

programs.

International Congress on Obesity (2006)

• Secured government funding for a new Centre for

Obesity, Diabetes and Cardiovascular Disease – ready

by 2013

“This conference is vital to staying at the forefront of

the fights against obesity.”

Tony Abbott, Federal Minister for Health then

(Currently Leader of Opposition Party in Australia)

Priority sectors identified by government for

development

• Finance, Insurance & Professional Services

• Infrastructure and Construction

• Advanced Manufacturing

• Communication and Info Technology

• Retail

• Education and Research

• Agri-food

• Creative industries

• Mining

• Tourism

• Health and Allied Services

Target

government

priority sectors

for development

Government

invests in

BESydney

Link business events to government priorities

Work with

government and

institutions to

secure events

Community

benefits

Events help

develop sectors

Citywide Alignment - London

Business Tourism Steering Group

� Senior group of industry figures with an interest in

developing London’s global events business, across

hotels, venues, transport, retail, corporate, agency, local

government

� Research on client perceptions of the destination� Research on client perceptions of the destination

� Comparative study into competitor destinations

� Industry Forums

� Clearer understanding reached of a joined-up approach

� Recommendations and future approach

Leveraging Sporting Legacy

2015 2016* 2017 2018

• Rugby World Cup

• Women’s Football

World Cup

• Amateur Boxing

World Champs

• World Masters

• NFL Super Bowl

• World Hockey

Champions Trophy

• European Athletics

Champs

• Table Tennis World

• World Athletics

Champs

• Solheim Cup (Ladies’

• Hockey Euronations

• IPC World Swimming

• FIFA World Cup

• Youth Olympic Games

• FIBA World Basketball

Champs

• FINA Water Polo

World Cup• World Masters

Athletics Champs

• World Disabled

Badminton Champs

• World Team

Badminton Champs

• FINA Diving World

Series

• IPC European

Swimming Champs

• European Junior

Athletics Champs

• European Team

Athletics Champs

• Table Tennis World

• LEN European

Swimming Champs

• Track Cycling World

Champs

*Olympic Year – may

limit event feasibility

• IPC World Swimming

Champs (25m;

Disability)

World Cup

Image source: London & Partners

Abu Dhabi – 30 Year Vision

• Building an open, efficient, effective and

globally integrated business environment

• Adopting a disciplined fiscal policy that is

responsive to economic cycles

• Establishing a resilient monetary and

financial market environment

• Driving significant improvement in the

efficiency of the labour market

• Developing a sufficient and resilient

infrastructure

• Developing a highly skilled, highly

productive work force

• Enabling financial markets to become the

key financiers of economic sectors and

projects

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Abu Dhabi – Key Sectors

• Education

• Energy and Environment

• Healthcare

• Petrochemicals, Oil and Gas

• Pharmaceuticals

• IT, Telecoms + Communications• IT, Telecoms + Communications

• Transportation and Logistics

• Construction

• Culture

• Food industry

• Manufacturing and Infrastructure

• Security and Defense

• Tourism

Image source: flickr.com

Abu Dhabi – Infrastructure

• Health – Cleveland Clinic Abu

Dhabi bringing high quality

medicine

• Education – In Abu Dhabi

branches of Yale University,

Sorbonne, New York

University and new Zayed University and new Zayed

University

• Masdar City – World first zero

carbon, zero waste and car

free city

• Science and Technology

• A new surface transportation

Master Plan

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Advantage Abu Dhabi

• A three-year Abu Dhabi Tourism Authority

initiative aimed at catalysing and seeding

innovative and viable business events

aligned to the Abu Dhabi Government’s

2030 Economic Plan

• Aimed at International Conferences and

Exhibitions

• AAD Recipient:

Durban | A Strategy Led Approach

Critical factors that determine business

tourism success

� Convention Bureaus

� Leadership – vision, strategy, funding

� Networking -buyers; business tourism trade

� Branding

� Skills

� Ambassadors� Ambassadors

� Infrastructure – venues, airport

� Bidding – aggressive; substantial bid funds

� (Haven-Tang et al, 2007)

Convention Bureau Roles

• Lead generation and tracking; - to identify business tourism

opportunities;

• Bidding and bid support – with associations, meeting planners and

venues;

• Delegate boosting – marketing support for specific meetings;

• Business tourism destination marketing – stimulating awareness of

a tourism destination from a business perspective – the attractions

and business tourism services of a region;

• Product development and accreditation;

• Impact assessments; and

• Co-ordination.

Convention Bureau Support together

with Partners

• Promotional Materials;

• Educational Trips and Site Inspections;

• Supplier Information and Quotations;

• Social Programmes;

• Pre and Post Tours and Incentive Packages;

• Assistance with Congress bids;

• Convention Publicity and Delegate Boosting;

• Destination Display and Promotion;

• Information Kits and Welcome packs for delegates;

• Shuttle Services; and

• Identification of PCO services

FCCI – What’s Next?

• Initiated a

competitive

advantage research

• Launching multi-city

study on the

economic benefits

‘beyond tourism’

The Beyond Tourism Study

• Identifying the longer

term economic

benefits resulting from

key business and

association events

• 6 cities participating

• Sydney already

completed a similar

exercise

Attributable Sales Revenues

DelegatesExhibitors /