WHAT . WHY . HOWSession By: Akash Srivastava, Digital Media Evangelist

DIGITAL MARKETING

“Almost overnight, the internet gone from Technical Wonder to a Business Must”

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WHAT

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What is Digital Marketing?

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Types of Digital Marketing...

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Digital Marketing Comprises of...

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WHY

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Digital Media Facts...

302 M

Internet User base

120 M

Facebook User base

100 M

Google User base

22 MTwitter

User base

213 M

Mobile User base

India Inc has spend 3.5K Cr on Digital Media Marketing in year 2014 and is expected to grow by 35% in 2015..... SO IS IT A HUGE BUSINESS??

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Digital Media Facts...

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Digital Media Facts...

India Inc has spend 3.5K Cr on Digital Media Marketing in year 2014 and is expected to grow by 35% in 2015.

SO IS IT A HUGE BUSINESS??

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HOW

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Digital Marketing Services...Search Engine Optimization

(SEO)Search Engine

Marketing (SEM)

Website / Application

Email Marketing

Banner Ads (Display)

Mobile Marketing

Social Media Marketing

Social Media Management

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Digital Marketing Approach...

REACHENGAGEMENTCONVERSIONIMAPCT

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Search Engine Optimization...

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Search Engine Optimization...

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Search Engine Marketing...

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Campaign Process

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Social Media Management...

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SOCIAL MEDIA MANAGEMENT PROCESS

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Social Media Management...

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Social Media Marketing...

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Display Advertising...

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STANDARD BANNER SIZE

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DELIVERY METHOD

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Email Marketing...

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EMAIL MARKETING PROCESS

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KEY DELIVERY PERFORMANCE MATRIX

Subject Line : catch subject line can lead to better opening rate

Action Point : good quality action point on creative could lead to website

Lead Generation Form : Form on email creative also help in grasping more leads

Sender Id : Choose your sender id strategically

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Mobile Marketing...

SMS PushVoice CallVoice call with IVRActive ConnectLong and Short Code with keywordsVirtual No with IVRMiss call NoToll Free NoAugmented Reality (ALIVE)

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Website/UX...

Online Experience designCustom website designContent Management SystemsEcommerce Web ShopsWebsite DevelopmentWordPress CustomizationComplete Web MarketingUsability TestingApplication UI DesignDomain & Web Hosting

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OUR WEBSITE DEVELOPMENT PROCESS

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